Tao Te Ching and Wuwei Management

Chapter 73 5 "Heaven has no relatives, always with good people", charity is not done in vain

Wealth comes from society and should be distributed to society.

The way of heaven has no relatives, often with good people. ——Chapter [-] of "Tao Te Ching"

There is no partiality in heaven and earth, and they often help good people.why?In fact, when heaven and earth help good people, it is "love of doing nothing" and "helping without help".That is to say, in the natural operation of Dao, benefits flow to good people naturally, just like water flowing downhill, just like entropy always tends to increase.

For entrepreneurs, to be a "good person" is to engage in charity.Philanthropy is not only a barometer of economic development, but also a balancer to adjust the gap between rich and poor.Individuals donate part or most of their disposable income to society voluntarily, which is another income distribution that should not be underestimated.Although philanthropy cannot bring direct benefits to enterprises, it can help reduce polarization, weaken the "hating the rich" mentality, and be conducive to social harmony.This is also Tiandao's "feedback" to "good people".

Over the past few years, Li Ning Company has donated and built more than 30 "Hope Primary Schools" across the country.Li Ning devoted a lot of effort and enthusiasm to the Guangxi countryside where he was born and grew up. In 2006, the Guangxi Li-Ning Foundation was established. In the past two years, it has donated more than 2 million yuan to Guangxi's education, sports, poverty alleviation, and disaster relief.In the same year, Li Ning set up the Li Ning Scholarship in Guangxi to reward outstanding students admitted to 2600 key universities including Tsinghua University, Peking University, University of Science and Technology, and Shanghai Jiaotong University. In 12, the Guangxi Li Ning Foundation Guangxi University Li Ning Scholarship Fund Donation Ceremony was held at Guangxi University, and Li Ning donated 2007 million yuan to Guangxi University.

In an interview with reporters, Li Ning said: The innate character of Guangxi people enables him to integrate well into social life and work hard to create his own career.The construction of my hometown requires everyone to participate. I will do my part to support the construction of my hometown, hoping that our future generations will have a better learning and living environment.He said: "I will make more efforts in the future, participate in the construction of my hometown, and contribute to the promotion of local economic and social development in Guangxi."

This is how he treats his hometown, and he treats other regions with the same kindness and generosity. In 1998, catastrophic floods occurred in Jiangxi, Anhui, Northeast and other places, and Li Ning donated 600 million yuan for disaster relief. In December 2003, Li Ning Company donated materials worth 12 million yuan to Inner Mongolia, Jiangxi, Shaanxi, Yunnan, Hunan and other earthquake and flood-stricken areas. In January 1000, a tsunami hit Southeast Asia and tens of thousands of people suffered. Li Ning donated materials worth 2005 million yuan to the disaster-stricken and impoverished areas through the Red Cross Society of China. In February 1, Li Ning donated more than 1340 million yuan in materials to the China Charity Federation. In May 2006, in order to rescue victims of the Wenchuan Earthquake, Li Ning Company and the Guangxi Li Ning Foundation donated 2 million yuan in cash to the disaster-stricken areas..."Li Ning Company has been adhering to the principle of 'public welfare for the public, love for the public' at the beginning of its development. concept, and actively fulfill the social responsibility of the enterprise itself. "In a donation event, a person in charge of Li Ning Company said so.

In addition to donating money and materials, Li Ning will also attend some public events when necessary, serve as an image ambassador for the event, and use his own strength to expand the popularity and influence of the event. In 2001, in addition to co-founding the "China Athlete Education Fund" with Cai Zhenhua, Li Yongbo, Xu Haifeng, and Huang Yubin, Li Ning, together with TV singer Huang Gexuan and famous comedian Jiang Kun, served as the "Love Ambassador" of the China Bone Marrow Bank , and provided a large amount of material sponsorship for the organization's related activities.

In addition, Li-Ning has selected nearly ten Li-Ning stores and counters in Beijing. Since December 2001, 12, it has assisted the Red Cross Society of China in organizing the "Click on Life, Connect Love" Love Internet Card Charity Sale, and sell Internet cards during the event. All proceeds will be donated to the China Bone Marrow Bank as funds to support the construction of the China Bone Marrow Bank.

The activity played a good publicity and demonstration effect, attracting many enthusiastic people to participate in public welfare activities.In fact, the reason why this event has special commemorative significance is that the China Marrow Bank has just resumed after being suspended for 8 years.Previously, the China Bone Marrow Bank had not raised a single corporate donation, except for a small amount of individual donations, and the Red Cross had not allocated any funds.Due to insufficient funds, the China Bone Marrow Bank cannot afford the cost of free testing for donating volunteers, which has led to a strange phenomenon in the history of the development of public welfare organizations: volunteers have to pay 500 yuan for testing to donate.On the one hand, there is the China Bone Marrow Bank, which urgently needs to be expanded. On the other hand, there are enthusiastic volunteers who have nowhere to donate marrow. The China Bone Marrow Bank, which lacks funds, cannot operate normally for a long time.After Li Ning heard the news, he immediately donated 10 RMB to relieve the urgent need of the China Bone Marrow Bank, and expressed his long-term support for this institution—this is the largest donation ever received by the China Bone Marrow Bank.

With the care and support of Li Ning and others, the China Bone Marrow Bank quickly raised enough funds and resumed normal operations, saying goodbye to the embarrassing phenomenon of asking volunteers to raise testing costs by themselves.Today, the China Bone Marrow Bank has achieved considerable development and can meet the initial matching requirements for 60% of patients, and has successfully transplanted more than 800 cases.As of November 2007, the China Bone Marrow Bank had more than 11 records, and established cooperative relations with bone marrow banks in the United States, South Korea, Singapore, Japan and other countries, which was in stark contrast to the original situation of less than 77 .

For all this, Li Ning hopes to minimize the commercial color while expanding its influence, so that more people can participate in charity.He said: "Charity should be based on love. If it is just charity, it will not truly realize the mutual love and mutual assistance of human beings."

Charity is based on people's conscience and sense of responsibility for life. It is to help everyone move forward with dignity on the road of life and to help those who are in difficulty. This is the true meaning of charity.In charity, there is no difference between the rich and the poor. There are only those who are caring and willing to help others and those who need help and know how to be grateful. There is only endless love, because charity is a stage of love, a sea of ​​love, and a place full of love. world of love.

(End of this chapter)