Rebirth of the Southern Drift Era

Chapter 394 Shuffle
"Our Trust-Mart now has stores not only in big cities, but also in second- and third-tier cities. Not only large-scale stores, but also community convenience stores. Not only physical stores, but also online sales channels."

Thanks to Liu Chang's foresight, Trust-Mart's current layout has a lot of advantages over all chain shopping malls in China, and it is also better than those chain shopping malls in terms of management and logistics.

However, this does not mean that Trust-Mart can rest on the current results and sleep, in that case there is only a dead end.You must know that at this time, many foreign supermarkets have already deployed in China. In some respects, they are not as good as they are.

Therefore, the difficulties faced by various supermarkets are the same as those faced by Horto-Double.In addition to second- and third-tier cities, there is still a chance to find a good location. It is difficult to find a good location in a big city. If you want to develop and break the situation, you must have a new choice.

"So in some respects, we are much better than most domestic supermarkets, but we still have a lot of gaps compared to those international established supermarket chains. We need to continue to develop in the future, and the rest is acquisitions, and we must grab Foreign capital started buying before.”

There is no way to expand, and the rest is to acquire and re-layout, which is an inevitable choice.There are also many large supermarket chains in China, some of which have a history of many years. The resources they occupy are also in the best locations, and they also have good channels.

After the acquisition of these supermarkets, on the one hand, it will benefit Trust-Mart's national layout, and on the other hand, it will also expand Trust-Mart's channels. In addition, Trust-Mart has its own advanced and convenient logistics. When compared with those old foreign supermarkets, they will not be inferior. how much.

Li Dong brought Lao Huang to come together, and it was his intention to come here.It's just that he came a little late, which made Liu Chang have a little doubt about his ability.

Now Trust-Mart has only Liu Chang and his wife, Lao Huang and Han Xue as shareholders.Those guys with a little background in the past didn't dare to stretch out their hands at this time, and even exchanged their original shares at a discount.

Because Liu Chang's status is different now, and because Trust-Mart has developed enough and has a big enough influence in China.If they don't want to implicate the people behind them, they can only withdraw at a discount.

Otherwise, they will be investigated by some caring people, and these people actually have shares in Trust-Mart. According to the default policy, this result will be very bad for the people behind them.

Moreover, the current identities of the people behind them are not enough to support this company. Trust-Mart is now a large supermarket chain across the country, and is no longer limited to a southern province. They can help very little, so naturally they are embarrassed to keep taking shares. up.

These people, as Lao Huang said, advance and retreat in an orderly manner, and they are not greedy, so it is really easy to work with such people.After they withdrew their shares, Liu Chang would still keep in touch with these people from time to time to establish relationships.

In Liu Chang's mind, it's really nothing for the leaders to get some benefits, the key is that they are really doing things.I'm afraid that if they don't do anything, they will desperately make money, or they won't do anything if they don't make money.

"Well, I think so too. If we want to compete with foreign companies, acquisitions are necessary. Otherwise, we will be more passive if we are preempted by them."

Seeing that Liu Chang thought the same as himself, Li Dong replied with a smile, and then took out the materials he had prepared and handed them to Liu Chang. This is the list of supermarkets that he collected in China that can be purchased.

He had actually thought about this for a while, but he had been collecting statistical data and making adequate preparations.Although Liu Chang looks easy to talk to, that is to get his approval.Before getting his approval, in order to understand his work, you must make sufficient preparations. This is the experience that Li Dong summed up.

"I'll take a look at this first, and then I'll determine which supermarkets need to be acquired."

The materials prepared by Li Dong are sufficient, and even have a rough estimate value.Liu Chang glanced at it, and saw that there were hundreds of millions of acquisitions on it, and his eyelids couldn't help but twitched.

How long has it been? Now a domestic supermarket chain is worth hundreds of millions of dollars.If you want to catch all of these in Li Dongbao, it will be difficult to survive without nearly [-] billion funds.

As for how much money was in Trust-Mart's account, Liu Chang knew without even thinking about it.Because Trust-Mart has been expanding over the years, it is impossible to have such a large amount of money in the account.

As for the mortgage loan, how high is the value of Trust-Mart, this Liu Chang can't give a specific answer, because Trust-Mart has not done an estimate in this regard.

However, based on Liu Chang's rough estimate, he feels that Trust-Mart's current value of tens of billions should be no problem.Because Haomart bought many venues by itself, the value is relatively high.

Coupled with the development of Trust-Mart online shopping mall, the value of this piece is not low.In addition, besides supermarkets, Trust-Mart also has clothing and electrical appliances. When calculated, the value will only be higher than Liu Chang estimated.

But even if Trust-Mart has enough funds to acquire them, not all of the supermarkets above are worth investing in. This is the key point.

For Liu Chang, those overvalued supermarkets and supermarkets with no development prospects are worth buying.However, even after removing these, Trust-Mart can still easily secure its position as the largest supermarket chain company in China after completing this round of acquisitions.

"Well, good. I happened to be visiting all the stores in our country recently. There is one of our chain supermarkets in this city. I will check the situation here and wait for Mr. Liu's notice."

There are many trust-mart supermarket chains in Shonan City, which are located in the Juling Mountain Villa Community.Li Dong was originally on a national inspection this time, and happened to drop by to talk to Liu Chang about the company's development and acquisitions.

"Should we continue to expand?"

After Li Dong left, Lao Huang didn't leave. He simply stayed at Liu Chang's house. Anyway, it wasn't the first time he lived here, and he was very familiar with it.Moreover, he is familiar with Liu Chang's parents and Zhang Xue, so he doesn't pay much attention.

Looking at the information about the supermarket acquisition in Liu Chang's hands, Lao Huang couldn't help asking curiously.Recently, he and his wife lived in Julong Mountain Villa, because the southern province is too hot, and the southern part of Shonan is slightly better.

In fact, the temperature in southern Shonan is only slightly lower than that in the south, but the surrounding environment of Julong Villa is much better, and the overall living is very comfortable.In addition, in order to improve the quality of Julong Villa, Lao Zhang has done a good job of greening, which also brings a lot of coolness.

In addition, Lao Huang often took his wife to go fishing in the big reservoir, so he spent the summer here. Anyway, when he went back to Xiangshan, he didn't have many things to deal with.

Trust-Mart has a dedicated person to take care of it, and the same is true for New Energy, he only needs to visit it occasionally.Besides, Liu Chang was still there, so there was very little that he really needed to worry about.

No matter whether it is Sino-Mart or New Energy, Lao Huang is not a major shareholder.He just needs to follow Liu Chang, and there is very little else to worry about.

"Well, if we don't continue to expand, we will be slowly eaten away. In the current situation, if we don't advance, we will retreat, and then we will be gradually eliminated. But if we expand, we can't build a new supermarket by ourselves now, that's not worthwhile, and Places with good geographical locations have already been preempted by others.”

How many supermarket chains have fallen on the road of expansion, and how many supermarkets have fallen on the road of no expansion.The society and economy are developing, if they do not change or keep up with the times, they will be eliminated easily.

Expansion is necessary, how to expand is very important to Liu Chang.His previous experience of traveling across the country is very important at this time, because he has contacted almost all the supermarkets on the information provided by Li Dong.

It's just that many of the supermarkets above are chain supermarkets, so he hasn't been to all the branches of the chain supermarkets. He has only seen one of the branches, so he has a little impression of them.

The information provided by Li Dong contains information on all the branches of each supermarket chain, including the geographical location, which is of great help to Liu Chang in judging which supermarkets are worth buying.

Not only in his previous life, but also in the past few years, Liu Chang and Zhang Xue have often traveled around the country, not only for sightseeing, but also to check the geographical environment of various places.Liu Chang and the others have been to many cities across the country, and even stayed for a while.

So just by looking at the map and referring to some signs, Liu Chang can roughly distinguish which chain supermarkets have better locations, have development potential, and are more worthy of acquisition.

"I personally think that the development of supermarkets has reached a certain bottleneck, and the benefits of some second- and third-tier cities are better than those of big cities. After a certain period of time, these places will probably enter into a market just like big cities. The bottleneck, so I feel that supermarkets seem to have limited prospects, but some [-]-hour convenience stores are better.”

Lao Huang said with a little worry that he is not so optimistic about the expansion of the supermarket now.Because there are more and more large stores and small convenience stores, so business is getting harder and harder.

Relatively speaking, small [-]-hour convenience store chains have more advantages than large supermarkets as long as they choose a better location.In addition, second- and third-tier cities are much better than first-tier cities, and towns are better than urban areas. .

For example, in Southern Province, the supermarkets in some towns in Xiangshan and Dongguan have better business than the urban areas.This situation became more and more obvious, so Lao Huang was very worried.

Those supermarkets that want to be acquired now, think about it, they are also facing various difficulties, so they think about being acquired.If they can make good money, how can they be easily bought by others?
So after the acquisition of these supermarket chains, will it affect their original business at that time?There is still room for development in supermarkets in the future, etc. These problems make Lao Huang worried.

"Hehe, this is indeed a trend, but it's not the main trend. Another thing you haven't noticed is that the supermarkets we recently cooperated with Shonan Real Estate Company have good benefits. The supermarkets in these places are somewhat different from our previous supermarkets. different."

"The other is the cost of logistics and procurement. The larger our scale, the greater our advantages in logistics and procurement. These are places where those small stores cannot compare with us."

"We have been doing convenience store chains all the time, but these are still not enough for us. If we want to grow bigger, it is also necessary to acquire other supermarket chains."

Lao Huang's worry has some truth, but it's not so fast.We must know that even when Liu Chang was reborn, the domestic large-scale stores still had good business, which meant that this store still had at least ten years of life.

As for the layout in second- and third-tier cities, small convenience store chains, these are all in the layout.But these are still somewhat different from large-scale stores. Large-scale stores still have a long lifespan, which is still worth operating.

For such a long time, as long as it is well managed, it is not difficult to earn back the money from the acquisition.And what Liu Chang said is right, there is another way to work around in supermarkets now, and many people don't pay attention to these.

That is a comprehensive leisure shopping plaza, a plaza integrating supermarket shopping, clothing, food, beauty, leisure and cinema, which is much more attractive than a separate supermarket.

The supermarkets that Trust-Mart has recently deployed in big cities all follow this route.This requires more capital investment. For many established chain stores, they want to change, but many of them are powerless. This is a great opportunity.

"Well, as long as you have thought about what I said, I'm afraid you haven't seen it. This year you have stayed in your hometown and haven't gone out much."

Seeing that Liu Chang had actually thought about what he said, Lao Huang had no opinion.In terms of investment, Liu Chang has a much better vision than him, so he believes in Liu Chang.

Moreover, Lao Huang has made a lot of money investing with Liu Chang in these years.If he went to work as honestly as before, he might not be able to achieve his current grades in a few lifetimes.So he had no intention of refuting Liu Chang's decision at all.

After chatting with Lao Huang, Liu Chang carefully read all the materials Li Dong brought over.If he was not sure, he called Li Dong again to confirm, and it took two days for Liu Chang to complete the plan.

Then he gave Li Dong his answer, and then called Han Xue, asking her to take Li Dong to handle the matter.Compared to Han Xue, Li Dong is much worse than Han Xue in terms of qualifications and abilities.

It's not that Liu Chang doesn't know how to employ people. Those around him who can really stand alone are now raised by him to stand alone.For example, Lao Sun, Lu Xiaoyang, etc., and Liu Chang's two assistants, these people are brought out by Liu Chang.

What they do now, they only need to tell Liu Chang, and they can handle things alone after obtaining Liu Chang's consent.Li Dong is not good enough, his ability is still a bit weaker.

For example, with the plans he proposed now, if he could find Liu Chang half a year earlier, Liu Chang would value him more.Liu Chang has been busy recently, otherwise he would have started to deal with this matter a long time ago.

Han Xue didn't care about Haomartuo at first, but after the other shareholders withdrew their shares, Liu Chang took some, and she and Lao Huang also took some, so now she has to care about Haoduoduo.

In addition, Han Xue is best at negotiating acquisitions.The several acquisitions and acquisitions in Liu Chang's hands were all hosted by Han Xue, and she had more experience.

(End of this chapter)