Rebirth of the Southern Drift Era

Chapter 490 Good-Mart New Mode

"Really? Do you want to be famous? Or don't you want to be famous?"

Glancing at Wang Li, Liu Chang calmly made tea for himself.The days at home are a bit idle recently, and they actually have a kind of famous tea here. Recently, Liu Chang has learned to make tea and drink it, pretending to be elegant.

There are many things to pay attention to when making tea, for example, you must have a good tea table and matching tea making tools.These are nothing to Liu Chang, and they can be solved with a little money.But good tea is different, it depends on the place of origin.

The tea Liu Chang uses is called Jiangtou Gongcha, also known as Jiangtou Yunwu Tea, which is a specialty tea here.It belongs to green tea and has a unique shape. Its leaves are pointed and long, like a sword, and after being made, it looks like a thin rope.After brewing tea with 90-degree water, you can see the tea leaves in the cup tossing up and down, and the leaves unfold slowly, just like a graceful dancing girl, showing a graceful dance posture.

After brewing, the tip of the leaf is facing upwards, the leaf petals stretch like a flag, the color is bright green, and the roots stand upright like needles, sinking into the bottom of the cup, just like the bright and colorful magnolia, which is really surprising.A fresh fragrance curls into the nose, refreshing, sweet and crisp.In the mouth, the taste is sweet and sweet, and the fragrance is overwhelming after drinking.

When Wang Li is not busy, he will come to Liu Chang's house to sit and guide Liu Chang to make tea. It is also a pleasure to watch Liu Chang make tea by the way, and then drink tea and chat.He has also been in the country for a long time now, as long as he is not filming, he has a lot of time to wander around.

Eating, drinking and having fun has now become his ultimate goal.What kind of career? For Wang Li, he has reached a certain height. For him, he doesn't want to pursue it anymore, because this is almost his acme, and he has only this little ability.

"Hehe, I'm fine. Pursue the results you want with your heart. What should be mine is mine, and it's not mine. Don't force it. After reaching a certain level, it's almost the same, and it doesn't need to be too high."

Wang Li replied with a smile, then took a sip of the tea made by Liu Chang, squinted his eyes and tasted it, and couldn't help sighing.In terms of tea ceremony, Wang Li is actually much better than Liu Chang. He used to run an advertising company in Binhai, and he often made tea to entertain guests.

"This tea has a mellow taste, strong aroma, pure but not light, thick but not astringent. After brewing for many times, the soup is still clear and has an endless aftertaste. Compared with those famous teas outside, it is not much worse. You say we There is such a famous tea in the city, we didn’t know anything about it before! We have never drank it.”

Jiangtou tribute tea, a specialty of Shonan City, is collectively called Jiangtou tea because its main production areas are Jiangtou, Dashi, Dongchong, Canzi, Pantang and other villages in Jiangtou Township, Shonan City. tea, so it is also called Jiangtou tribute tea.

According to some data, the earliest cultivation time of Jiangtou tribute tea is said to be in the Qin Dynasty. Because of its pure and elegant taste, refreshing fragrance and endless aftertaste, it was listed as a treasure by the imperial court for exclusive use by the inner court.It is said that during the Tang Dynasty, it was favored by the Li Tang Dynasty and listed as one of several tribute teas.

It is said that Jiangtou tribute tea all come from Yitai Mountain Immortal Rock in Longtang Village, Jiangtou Township, former Shonan City. There are nine tea trees on this rock. tea tree in the soil.

After the Qingming Festival, the rock is surrounded by clouds and mist all day long, and this scene continues until Guyu. On the day of Guyu, the government organizes unmarried girls to pick it, and then it is hand-fried by the best local tea masters. It is sealed and sent to the palace before the Dragon Boat Festival. .

In the Song Dynasty, Jiangtou Yunwu tea was also a tribute exclusively for the court and became a royal product. Su Shi, a literary figure in the Song Dynasty, had a poem that "a thousand trees in the Jiangtou are darker in spring, but a branch outside the bamboo is better".

During Grain Rains every year, the tea tree grows soft, velvety leaves with fat, tender and green tea leaves. Tea farmers usually pick them on sunny days.

When you are free, put a small amount of tea leaves in a cup and pour boiling water. Immediately, a scent of fragrance will flow into your nose, and the tea leaves in the cup will stand upright like needles, which is really a spectacle.In the mouth, the taste is sweet and sweet, and the fragrance is intoxicating after drinking.

However, although this tea has a long history and a great background, as people from Shonan City, Jiangtou Township is not very far from Liu Chang and the others, and they have no idea that there is such a famous tea in their hometown.

It wasn't until Liu Chang and Wang Li went back to their hometown to develop, and Wang Li was running live broadcasts everywhere, that they realized that there was such a long-standing thing hidden in their city, and then there was an exhibition of agricultural specialties in the city, and Liu Chang also saw this Tea.

Liu Chang is not very interested in tea, so he didn't pay much attention to it.But Wang Li is different. This guy is very interested in eating, drinking and having fun.Moreover, the level of tea ceremony is also a bit low, so it is vigorously promoted on the live broadcast platform.

In addition, the market has also done some promotion. In recent years, Jiangtou tribute tea has not only been properly placed and developed, but also gained a good reputation in the domestic tea circle, becoming one of the five famous teas in Hunan Province.

Liu Chang wants to drink tea, and he can get the best tea, such as the tea on the nine ancient trees.Moreover, Shonan Agriculture still cooperates with that township. The two parties have in-depth cooperation in the cultivation and promotion of tea, as well as sales channels.In terms of tea, Liu Chang didn't need to spend any money.

In order to satisfy his own curiosity, Liu Chang even got a tea tree and planted it in his own reservoir.He just wanted to see if he could produce the same tea by then.

Because Liu Chang and his family also have one or two tea trees here, but they just planted them for drinking at home, and the tea making process is also very simple, that is, they are fried and dried in the sun, and usually soaked in boiling water.

There is nothing too particular about it, and the tea is very bitter, so Liu Chang can't recall the tea leaves in his home at all.After transplanting the tribute tea, he wanted to see if the problem was with the tea variety, or with the soil quality and environment.

"This is the effect of propaganda. In the past, those people in the city didn't think of packaging and pushing these things out to benefit the people around them. Naturally, we don't know about this."

Liu Chang smiled.

"Indeed, the former people in our city have done really badly. The leaders who took office these years are good and have done a lot of things. Even people like me who follow the sales of local products have benefited a lot these years The growers in the city have all made a lot of money."

Wang Li sold souvenirs for a period of time during the live broadcast, and they all sold them during the live broadcast, and by the way, he promoted various souvenirs in southern Shonan.The business is good, and I can earn a lot every month in those years.

Later, after the fame of various local products became famous, he introduced many channels to them, and he no longer sells them himself, but only occasionally sends some to some people who have a good relationship to connect with each other.

For Wang Li, selling local products is just a small way to show off his skills, and help promote the development of his hometown by the way.Liu Chang had discussed this with him, and Wang Li himself thought it was okay.Don't forget the well digger when you drink water, and don't forget the people in your hometown when you get rich.

Under his impetus, Jiangtou tribute tea, salted leeks, chili peppers and chopped chili peppers, as well as lake wine, jar vegetable rice noodles, etc. in southern Hunan have all gone out of the province and gained a great reputation in China. Side tourism brings more consumption choices.

There are many specialties in southern Shonan. In addition to the above, there are also rice flower fish, millet shrimp, and processed products of various freshwater fish.Camellia oil, bamboo fungus, various bamboo shoot products, yellow flower tea, honeysuckle, etc., these can bring a lot of harvest every year.

Especially chili, which can bring a lot of benefits every year.For example, the peppers in southern Shonan, chili powder, chopped peppers, pickled peppers, etc., do not have too many products related to peppers.

Speaking of spicy food, people in Sichuan Province are not afraid of spicy food, people in Guizhou Province are not afraid of spicy food, and people in Hunan Province are not afraid of spicy food. Many people will think of these provinces.There are about 1800 kinds of chili peppers in Sichuan Province. However, spicy food in Sichuan Province is mainly spicy and spicy, and most of them are compound chili sauces, which are chili sauces prepared by matching various chili peppers and spices. Spicy and fragrant, the taste is delicious.It's just that this method of deployment is rarely used by outsiders.

But Hunan Province is even more powerful. Hunan Province is the national pepper research base. There are about 4000 kinds of peppers. There are many varieties, but only a few dozen are planted on a large scale.Hunan peppers give people the impression that they are straightforwardly spicy, dry and spicy, and I will tell you when I come up, I am very spicy.

Moreover, the chili sauce eaten by people in Hunan Province has complex tastes, including hot and sour, sweet and spicy, and spicy.Some people say that if you take a bite of chili sauce in Hunan Province, don’t be surprised if you taste the five flavors of sweet, sour, spicy, and salty.The chili products here are also simpler, and every household knows it.

There are many varieties of peppers in Hunan Province, and many are grown in large areas, but not many are really famous.The peppers produced in the town of Jiangtou and Liu Chang in southern Shonen are the most famous of them. This variety is called Jiangtou pepper.

The characteristic of this kind of chili is that it is spicy, but the spiciness is moderate, the fragrance is very strong, and the taste is relatively good. It does not need to be blended to have a spicy effect.For people in Hunan Province, it may not be spicy enough, but for the people of the whole country, this is very suitable.

So in recent years, Shonan City has simply registered a brand of Jiangtou peppers for the peppers produced in the city, and then uniformly authorized Trust-Mart to sell them. Except for going to Shonan to buy them in person, it is difficult to buy these through other channels.

In order to cooperate with the development of Shonan agriculture, Trust-Mart has now developed a new type of terminal specifically for the products provided by Shonan agriculture, as well as various specialty vegetables and fruits in Shonan, as well as domestic development models, in addition to large supermarket chains. The store comes out, a community fresh product store.

This store model has been launched for several years, but it is very popular. Now it has developed to more than 1 stores across the country, and the expansion speed is very fast.

The storefronts of community fresh product stores are small, about the size of a general convenience store.It is specially stationed in Dazhong communities in major cities in China, and sells various agricultural products of Shonan Agriculture in the country, as well as meat and eggs.

The new store model focuses on high-quality, nutritious and healthy fresh products. For fresh products, consumers are most concerned about safety and quality issues. This new store of Trust-Mart has a very innovative slogan: do not sell overnight Meat, all product sources are guaranteed.

Secondly, the sales model is also different from the traditional sales model.Because it is positioned as a mid-to-high-end community fresh food convenience store, the main consumer group is people with a certain level of consumption who are not so sensitive to prices. They will not shop around because of the unit price of a few cents, but are more willing to come early to buy more Fresh and assured products.

As for office workers, they also hope to buy fresher dishes, and they don’t care too much after a busy day, so they are the main consumers after get off work in the afternoon.After the consumption of these people, there will not be too many things left in each store.

In addition, the new store model also divides different consumption intentions by targeting different consumers' consumption habits.After 19:00 in the evening, the people who buy at this time are no longer the backbone of consumption in the store, and all products start to be discounted, with a discount of [-]% every half hour.

For the store, the grandpas and aunts who come to buy discounted dishes at night have never been the real marketing target of the new store. They are only the backbone of the store to clear the inventory and attract customers.With this kind of sales, there is no way to make money at all.

In this way, every day after 23 o'clock in the evening, there will be a long queue in the store, and the small store is full of people, and everyone is scrambling to buy the dishes they want.The tension brought about by discounts and promotions has greatly stimulated consumers' desire to buy.At 00:[-], the remaining fresh meat dishes in the store are delivered to consumers for free, so that consumers don't have to worry about buying overnight meat.

Finally, there is another big change, which is the great emphasis on customer experience.For community commerce, the customer base is relatively stable, and it is particularly important to increase customer stickiness.

Therefore, each Trust-Mart store will also carry out group maintenance, and pull the surrounding community residents into a community, through daily greetings, real-time push of the dishes of the day, promotional information, instant customer Q&A, knowledge sharing of meat and vegetable selection, cooking skills exchanges, etc. , continuously expose the brand to the customer group, strengthen the relationship with customers, and thus increase the repurchase rate of customers.

(End of this chapter)