Wang's Korean entertainment

Chapter 991 Benefits and Hype

A qualified businessman has always been good at using any resources at hand. In their world, there is a steelyard, and everything can be put on one end of the scale, and the other end represents interests.

Even Lin's father has taught all the principles of profit. From this point of view, Han Yu is obviously not a qualified businessman.

Because in his eyes, some people and things cannot be used as bargaining chips in exchange for benefits.

For example, Lin Yuner, and all the things that will hurt Lin Yuner.

In addition, in his opinion, he cannot compromise on personal privacy.

The effect of gossip is a double-edged sword with sharp edges. Behind the tide of attracting black fans and public discussion, there are also huge benefits of high attention and popularity.

If Han Yu had a professional team, he would have made his name known to everyone in Korea. In fact, although he didn't know if he had such a team under his command, Yoon What is absolutely impossible?
No hype, it's just that someone doesn't like their private affairs to be listed in the top few search hot spots all the time. It's not that they can't, it's not that they don't understand, it's just that they don't want to.

However, regardless of whether Han Yu is a qualified businessman or not, and whether he is a person who doesn't know how to hype, at least in Kim Min-suk's mind today... the people from the Amorepacific Group's Propaganda Department are really playing A means of hype.

Because "Etude House" will hold a brand promotion event here in the afternoon, there will be a lot of media present, so this department store located in Myeongdong, Gangnam District has already arranged security work on the site. Media with high reputation such as Agency D represented by Kim Min-seok can enter the venue in advance.

Sitting alone in the front row seat, surrounded by busy staff and a few colleagues who also entered the venue earlier than himself, Jin Minshuo didn't have the slightest intention to find someone to chat with to pass the time.

At this moment, his attention was completely on the mobile phone next to his ear, his eyes behind the glasses were faintly shining with anger, and his face looked even more strange.

"So, is the news confirmed?"

"The official propaganda has been posted, can it be changed?"

Han Taichang's tone on the other end of the phone also seemed a little weird, "Let me tell you, maknae, you just squat there for me, and you can't guarantee that there will be a big news today?"

"Hey, Taechang Hiong!" Kim Min Suk frowned dissatisfied.

He is too familiar with Han Taichang's tone of looking forward to something, not to mention other people, it is estimated that in the world, apart from Anti fans, they are the only entertainment media who are looking forward to something happening to other artists every day .

"Hey, what's the matter!"

Han Taichang on the other end of the phone was not too satisfied, so he replied angrily: "You don't even eat f(x) now, do you? I sent you there today for this purpose, otherwise it's just a brand event, Why do we need our people in the cutscene work of taking a photo?"

"That's right, our Xiujing..."

"Our Xiujing? Hey, yike, yike! Tsk tsk!"

On the other side of the phone, sitting on his own chair in the office, Han Taishan supported his neck with one hand, held the phone in the other, and said with a speechless face: "Ah, boy! How can you say you are a fan?" You really put it on me, right? You forgot the rules of our club, right? Even if it’s a pro-mother meal, if you meet your own artist on a date, you have to finish taking photos before finding a place to cry! Also, Now Jessica is not a member of Girls’ Generation, she has joined LEON Entertainment, have you forgotten? Ah, don’t say I didn’t remind you..."

Having said that, Han Taichang covered his phone and glanced left and right, then lowered the volume reassuringly, and said in a kind tone: "Have you heard the rumors in the agency some time ago? It is said that our agency and LEON What kind of cooperation has the entertainment reached, we have now become their partners, so now we can't even follow Han Yu's scandal, what else can we do if we don't rely on other artists to dig some news?"

"Oh, but, Hiong..."

"No but!"

Han Taechang interrupted: "Minshuo, I advise you, how about you express your feelings when you encounter Jessica's news in the future? Hmm? Now, you can give it to me." Just keep an eye on the scene over at 'Etude House'!"

Jin Minshuo took a deep breath, turned his head to look at the increasing number of reporters at the event site, and couldn't help but secretly wondered whether these people had also received the news and came here in advance.

ETUDE HOUSE (Etude House) is an important sweet makeup brand under the Korean Amorepacific Group. It has been loved by women all over the world for its pink, dreamy princess style and trendy creativity.

In 13, "Etude House" changed the brand's spokesperson from SHINee, a boy group under SM, to Krystal (Zheng Xiujing) and Sulli (Cui Xueli), members of the f(x) group.

This was originally a normal and correct decision, but the problem is that the f(x) group has been in a turbulent situation because of Cui Xueli's love affair some time ago. It is said that Cui Xueli will quit the f(x) group soon .

Then, a very embarrassing situation arises.

When they endorsed each other, they were good teammates who loved each other, but when they met again, they became "strangers" who didn't know how to face each other.

Under normal circumstances, when encountering such a situation, even if the endorsed brand does not change its spokesperson, it will quietly wait until the end of the contract.

However, Kim Min-seok really couldn't figure out who was in the Propaganda Department of Amorepacific Group and what was going on in their minds.

Today's "Etude House" brand promotion event, they invited a spokesperson to come to the platform, this is nothing, but pay attention, not one spokesperson, but two...

That's right, they invited both of them!
"Etude House" didn't disclose any news about this incident before, and Agency D learned about it in advance because of well-informed information channels, so Kim Min-suk came to the event site this afternoon.

Originally thought that this might just be a misinformation, or just an initial idea of ​​"Etude House", but it didn't work out, but now the answer I got from Han Taichang was like a fist, and it was ruthless. Jin Minshuo's nose came up, which gave him the urge to grab the event planner by the collar and yell at him.

You don't need to think about why "Etude House" is doing this. If Oh Soo-jung and Cui Xueli really meet here this afternoon, if there is no accident, at least you can make an appointment for today and tomorrow's hot news. Accompanied by the name of the brand "Etude House".

This is a marketing campaign with malicious intent, based on negative news that someone doesn't want to take advantage of.

From a practical point of view, Kim Min-seok can't blame "Etude House" for anything. After all, the endorsement contract between the two is still valid, and Cui Xueli has not officially withdrawn from the f(x) group. A little irregularity.

But from a rational point of view, it makes people feel a little contemptuous of such behavior, and even Jin Minshuo doesn't understand the reason for "Etude House" to do this at all.

You know, for a well-known brand that has already been in operation, exposure is important, but word of mouth is even more important.

Even though "The House of Etude" can carry out a free publicity this time, almost all the notoriety is spread, which feels a bit outweighed by the gain.

"That's not something we need to care about."

Han Taichang on the other end of the phone said firmly: "We only need to care about all the materials that can be written into a manuscript! It doesn't matter whether it's because the planner's brain is twitching this time, or 'Etude House' has other plans. Well. Let's get the benefits we can get first!"

"Oh, Hiong!"

The business-like attitude of his team leader made Jin Minshuo feel full of entanglements in his heart. He lowered his head and scratched his hair with a distressed look on his face.

"If there is a picture of two people fighting, then..."

"Hey! Hiong!!"

"Hey, what are you doing? I..."

"Yeah! It's coming! People are coming! Both of them are coming!"

Before Jin Minshuo had the courage to vent his dissatisfaction with Han Taechang, he heard a small commotion around him, and the words that faintly reached his ears moved his heart. He didn't care about the call, and quickly stood up with his camera Come on, look in one direction.

Immediately, Jin Minshuo's eyes widened slightly among the group of peers holding cameras beside him, and he muttered to himself:
"Really... it's here..."

……

"Shirley! Xiujing! Please look this way!"

"May I ask the next two, what do you think of coming to the scene today?"

"Excuse me……"

"Sorry, sorry, please let me go!"

"That, Krystal..."

"Sorry! Please make room, the event hasn't started yet!"

As the saying goes, agents and paparazzi are always good teammates and bitter enemies.

Most of the time, of course, it's the latter.

Especially today, SM seems to have foreseen the situation on the scene, dispatched a large number of people, a team of no less than 20 people at a glance, surrounded two slim figures, forming a human wall among the crowd rushing up, playing a big role. The role of escort.

Since the current time is indeed not very good, the reporters had no choice but to retreat angrily, but seeing the two camps that belong to the same company but seem to be clearly separated, many of them had a strange look on their faces, and they were very happy. I happily took a few photos.

Generally speaking, it is difficult to arrange a good preparation place for such an event, and today's planning of "Etude's House" is no exception. They only arranged an open-air make-up and rest for Oh Soo-jung in a relatively secluded area s position.

There is nothing wrong with this arrangement, it has always been like this in the past, but today, seeing the two people not far apart, where they can look at each other from the air, SM's managers all cursed secretly in their hearts.

Sure enough, as expected.

After sitting down for a while, Cui Xueli, who was still very quiet, stood up suddenly and came to Zheng Xiujing's resting area under the silent gaze of a group of assistants who hesitated to speak.

Before going up to stop her manager OPPA from speaking, this fair-skinned and well-known girl blinked and said something that didn't match her appearance——

"I thought you were avoiding me today?"

In an instant.

As some people raised their hands to hold their foreheads with headaches, many people in SM felt that the air seemed to be inexplicably cold.

A pair of almond eyes that were originally closed slowly opened. While the make-up artist at the side hesitated to move her hands away, she also turned her head expressionlessly to look at Cui Xueli who approached like an unexpected guest.

There was an obvious coldness on an equally white and beautiful face, and the light in his eyes was like a pool of gently rippling spring water, bright and clear.

"I also thought you should have no face to come here today."

A light and crisp response, carrying Oh Soo-jin's own strong personality traits, after Cui Xueli folded her arms and narrowed her eyes, everyone present seemed to see a large area of ​​swords and swords lit up in the air separating the two girls .

Facts have proved that in some cases, girls are much more competitive than boys.

Especially when the word "concession" is not in the dictionaries of both sides, their war, if it starts, it will start.

　Hmm... shamelessly pushing this book, some book lovers may know that a good friend of mine has published a new book called "Big Opera", a mix of China Entertainment and Hong Kong Entertainment, and the follow-up should also involve a little bit of Korean entertainment. Today Just uploaded, the results of the new book issue are more important, interested book lovers can go and have a look, if you like it, I hope you can support it, click, bookmark or vote.Thank you all in advance.

　　
　
(End of this chapter)