Business experience of opening a store: all kinds of store business optimization and management deta

Chapter 38
For food quality issues, investors should judge according to the following standards whether they have passed the ISO9000 certification or not: {1} whether they have an independent quality control and management department; {2} whether they have the following quality management documents System: comprehensive and detailed quality manual documents; detailed quality control plan documents; standardized quality control program documents; authentic quality record documents; full-time quality internal auditors; and a sound food safety management system, etc.

6 Catering chain franchisees should provide comprehensive support for opening

Its good support should have:

Regional investment promotion market and market business circle selection
staffing and recruitment;
Regional investment promotion market and market product positioning and regional product development;
pre-job training;

Ready to open.

The so-called "regional investment promotion market and market business circle selection" support includes: providing such as assisting the franchisee to complete the survey of the business circle in the location; providing the franchisee with an appropriate business district protection; When franchising, adding a new point in the same area should provide store relocation protection; reserve space for competition guarantees when competition in the same industry occurs for franchisees.

7 Catering chain franchisees should have a reasonable and complete franchise contract and franchise manual

The franchise contract is a legal document that stipulates the relationship between the franchisor and the franchisee and the rights and obligations of the franchise. It is also the basis for the development of the franchise business and the basis for the development of the franchise system.The franchise manual is a programmatic guidance document for the daily operation of franchise stores.

According to the usual practice, the catering chain franchisor should allow investors to take it back for review within 7 working days. Investors can judge from the following aspects: fairness, rationality, legality, cost tolerance, geographical restrictions, timeliness, and operability sex etc.

Should I join in opening a jewelry store?
Do you want to join in opening a jewelry store?This is a key question for new shop owners.In recent years, there has been a boom in jewelry franchising, one after another, franchise stores opened one after another, but now the curtain is slowly coming to an end, some franchise headquarters leave with regrets, and some franchise headquarters are still dreaming .

All of this is determined by the attributes of the jewelry itself. A jewelry store has thousands of products, and it is impossible to come from the same manufacturer. Jewelry manufacturers have been going to retail stores through wholesale for more than ten years. The franchise headquarters is actually a wholesaler. , which is an unchangeable fact.

Therefore, after many people join in, they will gradually buy goods in the nearby jewelry wholesale market to meet their own supply needs; some large wholesalers gradually replace these franchise headquarters, that is to say, these franchise headquarters are actually a leader in the door. effect.

Jewelry stores, no matter how big or small, will have their own way of survival. The difficulty is not how to operate, but how to get started. Many jewelry entrepreneurs fail because they cannot avoid the risk of opening;
Common business risks include:

1 Risk of site selection error
For jewelry stores, location selection is the biggest risk. Many entrepreneurs have never done store business, and they are not good at basic location selection. It is inevitable that major mistakes will occur. The location selection error is irreparable and unchangeable;

2 The risk of the first batch of distribution
For a jewelry store with an area of ​​5 square meters, the first phase of distribution needs to reach about 8 to [-] yuan, and the area is as much as [-] to [-] yuan. There are thousands of varieties, and there are hundreds of thousands of commodities in the market. How to choose a reasonable variety, and how can you ensure that the products you choose can be recognized by consumers?What should I do if the goods I choose cannot be sold?If you can't sell it, it's a risk. If you can't sell half of it, it's tens of thousands of yuan!Since I have never been in the jewelry business before, but I am only interested in jewelry, the selection of products for the opening is entirely based on my own feelings. More than half of the first batch of selected products may be at risk of slow sales, which is not a small loss.

3 storefront image risk
The storefront image is also one of the opening risks for jewelry entrepreneurs. The function of the storefront image is how to let customers in. Since there is no professional storefront image, the storefront decoration is varied.Consumers have not yet formed brand awareness for accessories, so the storefront image has become the biggest identification system. Many storefronts have a bitter face, how to welcome customers?How to sell?
In addition, when opening a jewelry store, besides the distribution of goods, there are many trivial things, such as what is the name of the store?A good name is very important; how to decorate?What main color to use?How is the store arranged?How is the light handled?Where can I buy some small props on display?Where is the bag card?Do you want shopping bags? Other stores have them. Do you want to print them?Do you want to use a VIP card? How about a small amount?The product is broken, how to repair it?Where can I find repair tools and materials?These are the categories you consider.If you want to make your store popular in a short time, and if you want to compete with others and remain invincible, you have to surpass others in purchasing goods.Buy more novel styles and adhere to the principle of taking less of the same style, so as not to be afraid of a backlog of goods.This is also the reason why jewelry wholesale networks emerge in endlessly.With the development of the jewelry industry, online wholesales have also become more formalized. Most online wholesalers can get a small amount of goods, and some can get the same goods.The payment of several hundred yuan can also be traded, so that you can get new styles and save unnecessary troubles, such as time, travel expenses, and energy.

What to pay attention to when opening a women's clothing franchise store

1. Survey of franchised products

What is the competitive advantage of product price in the business circle you choose?
How is the integrity and continuity of the product?
Is the location clear?
Is there a big gap between product quality and price?
Choose some brand companies with different styles for investigation.

2. Survey of manufacturers
How is your credit?
What is the shipping capacity of the production base?
How is the operating strength?

How about the current store operating conditions and sales policies, especially the stores close to your city?
How much do profit margins and manufacturers attach importance to price protection?
Whether there is more service support or only a little bit, the probability of success for novices varies greatly.Education and training is an indispensable management procedure for modern businesses. Only in this way can the quality of employees be improved. There is really no way, at least one must be very clear about how to improve performance and serve customers.

3. Shop selection
位置
Grasping the principle of "customer flow" is "money flow". The location of a women's clothing store is very important, and it can almost determine the survival status of the store.Generally speaking, when women shop, they will choose clothing cities and commercial streets where clothing stores are concentrated, because there are many clothes to choose from and there are comparisons.This is also determined by women's shopping psychology.So the former should be considered.

Imports should be opened up

In this way, the store can be better promoted. In fact, the most important promotion of women's clothing is in the store, and other advertisements can be saved.To consider whether customers can freely and comfortably browse products after entering the store, the distance of the main moving line should be more than 12M.

Rent and Lease Period

It is true that high rents increase operating costs, but also increase operating pressure and risks. We must carefully plan investment projects, and see if the space is a gold shop business.If you don't have diamonds, don't do porcelain work.If the initial capital is really insufficient, and there are good store locations in other areas, as long as it can be operated properly, it can also be profitable.

Passenger flow statistics and business forecast, competition in the same industry
Mainly the situation of operating performance and the price level of commodities.Investigating the operating performance of similar stores in the same location can preliminarily calculate the possible profit status of the leased storefront; and examining their commodity price levels is to determine their future commodity prices accordingly.These are very necessary.

Good design and effect
Don't do it just to save 5000 yuan. The store is not only a place for sales, but also a display of personality.The design style, props, lighting, etc. of the store all highlight the quality of clothing, increase the added value of clothing, and bring joy to employees and customers.External lighting and display windows are also the focus of various brand stores in recent years.

The fitting room is a place that has to be mentioned. The fitting room can be said to be an important link that determines whether the clothing can be sold, so you must pay attention to the details, and it is recommended to pay attention to privacy issues; put a pair of high-heeled shoes that are more convenient to wear; Mirrors and combs that can shine on the head; clothes hooks and stools are things that have been talked about a long time ago.

4. Precautions for yourself

You have to do it yourself, which is what we often say that you have a good vision.

The first purchase should be counted well, and don't buy too much blindly.

Choose a direction and work hard, you must know what you want?What does the market need?
Think more, make more preparations, and remember: there are more than 3 ways to solve everything!
Sufficient financial preparation is the necessary backing for success.

It is best to start the season before the peak season.

The choice of opening date should be on Friday, Saturday, or seven, or during festivals.

Planning partners and sales partners should be carefully selected.

Financial statistics and analysis must be done well. In fact, you only need to ask, have you done the daily report? More than 85% of women's wear operators will tell you no.Not to mention product analysis and customer purchase analysis, all the things said are approximate or exaggerated, and the decisions made are naturally inaccurate.

How to open a laundry franchise store

If you want to open a franchise store well, you must first put "service" for customers first, and use humanized services to meet customer needs, so that customers can feel that washing in your store is worth the money. To survive and develop better, to make money.In the face of fierce competition, customers are becoming more and more scattered, and profits are getting thinner and thinner. For a franchise store that has just opened, how can it get a piece of cake in the washing and dyeing industry, survive and develop?
1 to understand the relevant knowledge
You need to learn some knowledge about dry cleaning and water washing through professional training, and then master some basic clothing washing techniques.Walk around the local market, touch the price of laundry, and know the enemy before you can win every battle.This is the most basic requirement to open a store.

2 is to be proficient in washing technology and ironing technology

Laundry techniques include dry cleaning, water rinsing, and pre-wash stain removal, which are best done by a more careful or attentive employee.This is an important part of whether you can open a franchise store well.

3 Choose a skilled ironing master

The level of ironing is the first perception for customers, so the ironing master also plays a very important role.

4 Front desk service should be enthusiastic

The person who collects clothes at the front desk is the first link that determines the operation of your franchise store.Front desk service is the first feeling conveyed to customers. Enthusiastic and standardized service work needs to be added with professional knowledge to retain customers who visit your store for the first time. Finally, the simple satisfactory service is upgraded to super-value service, so as to retain customers. Your "money source".In addition, as a shop owner, facing more and more clothing fabrics, new products emerge in endlessly, and the styles are varied, there are similar fabrics, there are different fabrics, and there are changes in different fabrics and different color combinations. Continuously communicate and learn from the headquarters.Only by doing everything, can you open your franchise store well.

(End of this chapter)