Business experience of opening a store: all kinds of store business optimization and management deta
Chapter 6 Business Classic 2: Skills in Raising Funds for Opening a Store
Chapter 6 Business Classic II: Skills in Raising Funds for Opening a Store (2)
The financial accounting must be formal, and the accounting personnel must be smart and capable, and be proficient in the financial accounting of the store, because these are important standards for the bank to measure the management level of the loan store owner.Since it is impossible for the bank to have a thorough understanding of the specific operation of the store, when the bank inspects the store owner with the loan, it often starts with the use of funds, turnover and financial accounting. To build trust and cultivate a good image, you must make great efforts in daily fund management.
3Always actively report the store's operating conditions to the bank
The bank regards this as an important factor for respecting their work and personalities and improving work efficiency, and also subconsciously believes that lenders who often report the situation proactively generally do not have major problems, and even if there are problems, they are easy to study and solve .
4 To really improve the store's management level
The operating efficiency of the lender is the basis of credit, and the economic benefit depends to a large extent on the operating management level of the lender, so improving the operating management level will also consolidate the credit of the lender.
5. Be patient
No matter how harmonious the relationship between the lender and the bank is, it is impossible for the lender to ask the bank to do everything smoothly.Whether many things can be done depends not entirely on the bank, but also depends on the constraints of policies and other institutional departments; other things that the bank can fully handle, and because it involves many departments within the bank, it is impossible to do it all at once. become.Therefore, when a loan shop owner is temporarily frustrated, he must be patient and understand the difficulties of the other party.
6. Actively and enthusiastically cooperate with the bank to carry out various tasks
The mutual help and support between the bank and the enterprise is conducive to the deepening of the friendship between the two parties.For example, actively cooperate with the bank to check the use of store loans and funds; strive to complete the various requirements put forward by the bank to manage liquidity; cooperate with the bank to carry out various investigations; carefully fill in and submit corporate financial statements, etc.
How to apply for a bank loan
For every business owner, bank credit funds are not "inexhaustible".Within a certain period of time, the funds that banks can use to issue loans are limited after all. Although generally speaking, good projects can always receive priority support from banks, it is obviously impossible for banks to take into account every good project.Under the conditions of equal opportunity and other similar conditions, business owners can use some borrowing skills.
1. Go to several banks
The capital position of each bank is different. Some banks may be short of funds for a while, while others may be relatively rich in funds for a while.Therefore, if a business borrows from a few more banks, it can often be resolved satisfactorily.In fact, running a few more banks is of great benefit to the company: First, if the company needs a large amount of funds for the plan to open a store, a bank cannot solve it exclusively due to various reasons. It is solved by way of syndicated loan.Second, early arrangements should be made to obtain bank support for the funds needed for the next step of business development of the loan shop owner.
2. Choose the right time to borrow
To choose the right timing for borrowing, it is necessary to properly handle the relationship that is conducive to ensuring the timely availability of funds needed by the enterprise, and is also convenient for the bank to adjust and arrange credit funds and adjust the scale of credit.The scale of bank credit is issued once at the beginning of the year, and is arranged for use on a quarterly basis, and unauthorized breakthroughs are not allowed.Therefore, generally speaking, borrowers need to apply for a larger amount of loans, and it is not advisable to arrange them at the beginning of the year, the end of the year or the end of each quarter, so as to avoid the passiveness of banks in terms of credit scale and credit fund arrangement.It should be pointed out that it is impossible for lenders to predict and grasp the situation of bank credit funds and credit scale in advance.Therefore, the borrower should try to cooperate closely with the bank in the selection of the timing of the loan, and inform the bank of the intention to use the funds, so that the bank can arrange and dispatch.
What is a financial lease
Financing lease, also known as financial lease, is a lease for the purpose of raising funds.
This method can be used when the enterprise needs to purchase or update equipment, but cannot raise sufficient funds for a while.Financial leasing is not a direct loan to them, but according to the designation of the enterprise, equipment is purchased on its behalf, and then leased to the enterprise for paid use.It is the most dominant form of modern leasing.In financing leases, since the equipment is selected by the lessor based entirely on the wishes of the lessee, the lessor is not responsible for the performance, aging risk, applicability, and maintenance of the leased equipment. The lessee's long-term use of the equipment is the premise, and the term is generally 3 to 10 years, or even longer.During the lease period, neither party may unilaterally cancel the contract.The contract can only be terminated after negotiation between the two parties when the equipment is damaged or proven to have lost its use value.Even so, the lessee should also guarantee that the lessor's normal interests will not be lost.After the lease expires, both parties have three options for disposing of the equipment: one is that the lessee returns the equipment to the lessor; the other is that the lessee continues to lease the equipment; the third is that the lessee purchases the equipment at its present value.
There are several forms of financial leasing business
1. Whole lease
In the whole lease, the lessee first selects the required equipment from the supplier according to his own needs, and negotiates the price, specification, model, performance and other conditions, and then the leasing department pays for the purchase, and then leases it to the lessee.The whole leasing business can be divided into two types according to the source of funds: one is self-operated leasing, which is handled exclusively by the leasing department at its own expense; the other is joint leasing, which is jointly handled by the leasing department and other departments.
2. Leaseback
Leaseback is a business method in which an enterprise sells the equipment it owns to a leasing company at book value or revaluation, and at the same time signs a lease contract with the leasing company to lease the equipment back for use.The essence of this kind of leasing is that the enterprise obtains a sum of urgently needed funds by temporarily transferring the ownership of the equipment, and at the same time, retains the right to use the equipment to facilitate continued production.
3. Sublease
Sublease is a business method in which the leasing department first rents equipment from other leasing agencies as a lessee, and then leases the equipment to the final lessee as a lessor.This method is usually adopted in international leasing.
4. Rent on behalf of
The leasing business is that the leasing department accepts the entrustment of the enterprise unit or other leasing institutions to search, identify and introduce the leasing unit for the temporarily idle or willing to rent out machinery and equipment. After the leasing unit is confirmed, the leasing department entrusts the leasing agency The unit and the lessee unit discuss the lease conditions in detail, and the three parties jointly conclude the lease contract.During the lease period, the entrusted lessor has the ownership of the equipment, and the lessee has the right to use the equipment. The leasing department, as an entrusted intermediary, is responsible for supervising the implementation of the lease contract, collecting rent from the lessee on schedule, and transferring it to the entrusted lessor after deducting the due handling fee. .At the end of the lease term, the leased property can be returned to the lessor, or revalued and transferred to the lessee, which shall be agreed upon by both parties and proved in the lease contract, and the leasing department shall be responsible for assisting in the implementation.
5. Leveraged Leasing
Leveraged lease, also known as balanced lease or loan lease.This leasing method is mainly used when the leased equipment has a large amount of money, and the lessor's family is unable to bear or is unwilling to take too much risk. The specific method is: the lessor pays 20% to 40% of the total equipment amount, The rest of the funds will be settled with loans from financial institutions with the leased equipment as collateral, and then the loan will be repaid with the rental of the equipment.Since the lease income is generally higher than the loan cost, the lessor can obtain a higher investment return than the general lease by adopting this lease method.That's why it's called a leveraged lease.
How to finance through a finance lease
The specific operation process of financing lease has the following steps:
1. Selection of rental equipment
After the enterprise should determine the required equipment according to its own production and operation needs, it can start to select the equipment.Generally speaking, when time permits, the enterprise should collect information extensively, try to get in touch with the manufacturer, and seek a supplier with good reputation, high product quality, low price and considerate after-sales service as the object of introducing equipment.
2. Apply for lease
After selecting the equipment and supplier, the lessee company can submit a lease application to the leasing department, explaining the name, specification, model, supplier, delivery date, etc. of the required leased equipment and the expected economic benefits of using the leased equipment , lease term, source and intention to pay rent, etc.
3. Sign the contract
Signing the lease contract is the central part of the lease process.The lessee and the leasing department must negotiate and negotiate on the lease term, rent and other specific matters. If the two parties reach an agreement, the lease contract can be formally signed and sent to the notary office for notarization.When necessary, the leasing department may require the lessee to provide a lease guarantor.
4. Equipment introduction
In order to reduce the round-trip transportation of the leased equipment, the leased equipment is generally delivered directly to the lessee by the manufacturer, but the invoice, transportation documents, etc. should still be sent to the lessor, and the lessor will pay the supplier for the equipment according to the specified conditions.After the equipment is delivered to the lessee, the supplier must provide corresponding after-sales services, such as supplying vulnerable parts to the user, and sending engineering and technical personnel to the lessee for installation and debugging; Unit inspection, if external leasing is required, the lessee unit should also apply for import license, tax reduction and exemption, and submission and other procedures.
5. Equipment insurance
There are two methods of insurance for leased equipment: one is that the lessee directly handles and pays the insurance premium to the insurance company; the other is that the leasing department applies to the insurance company for the leased equipment, and the leasing department advances the insurance premium on its behalf. included in the rent and gradually recovered from the lessee.In the event of an accident loss within the scope of the insurance, both parties shall jointly claim for compensation from the insurance company, and the insurance claim fee shall be owned by the leasing department to compensate the rent that the lessee has not yet paid.
6. Pay rent
The rent is paid by the lessee to the lessor on a monthly, quarterly or annual basis according to the contract, or the lessor entrusts the bank to deduct it from the lessee's account.It is also possible for the lessee to issue an acceptance bill for payment of rent at one time and send it to the lessor according to the rent payment date and amount stipulated in the contract, and the lessor will take the initiative to collect it through the bank when the acceptance bill expires.
7. Equipment disposal after the lease expires
When the lease contract expires, the equipment shall be disposed of in the three ways described above.At this point, the lease contract is terminated and the entire lease business is over.
How to use your own funds
Since opening a store requires a large amount of start-up expenses and working capital, the more sufficient the capital, the better, so as not to cause poor turnover due to various unpredictable reasons in the early stage of opening, and all previous efforts will be wasted.
This fund can be your hard-earned savings over the years or pooled by friends and relatives.The more you have of yourself, the more you are likely to get.People always think that lending 10 dollars to a person with 10 dollars is more secure than lending it to a person with only [-] dollar.
If you are a wage earner, it is best not to invest all the funds you have accumulated, lest the small shop go bankrupt and cause you huge losses, and even make it difficult to make ends meet.Therefore, when opening a store, don't be blindly greedy for scale, so as to avoid difficulties in recovering funds from excessive investment.Small stores have less income and less risk. You can gradually explore experience and rules in the process of opening a small store to prepare for future development.Although small shops do not make much profit, but they keep their business alive and accumulate funds gradually over time.
How to take advantage of partnerships
Sometimes to open a certain type of store, the initial investment is relatively large, and you can't turn around through the current profit, but you can choose 1 or 2 reliable partners to operate together, and you can solve the financial problem.However, partnership operations are often prone to various disputes, so the choice of partners should be cautious.
A bright, energetic young man who had not yet graduated from high school learned that there was a market for a new type of running shoes, so he wanted to open a store. He told his uncle who was an accountant about the idea.The two raised 10 yuan, and most of the investors were friends who were optimistic about the prospects of the store. The 10 yuan was all the costs of investing in the store.After the store opened, the market responded very well and the business was booming.The outside investors hope to expand the scale and continue to make a fortune. The young man who is the boss hopes to operate other types of running shoes, but the uncle who is the deputy is very satisfied with the annual profit of 5 yuan and does not want to take any more risks.As a result, two years later, the running shoe market dimmed, and stores stagnated and then shrank.
This is a very sad but recurring incident.The entrepreneurial store has already stepped on the threshold of success, but because the main personnel of the store: the founder and the investor have different goals and restrain each other, they have destroyed a sky that originally belonged to them.
We suggest that when choosing a partner, shop owners should pay attention to whether each member has the same views on the shop and whether their prospects are the same. For members who join reluctantly, they should be cleared up in a timely and appropriate manner to avoid planting the seeds of failure and avoid differences in direction. Direction hard ass.
How to impress investors with your business plan
Suppose you have a good proposal for a product or service that suits a particular need, and when you need to formulate a business plan, the biggest fatal injury is that it is unrealistic, such as:
1 is too demanding
Boasting too optimistic sales prospects and requiring investors to invest a huge amount of money at one time may make investors doubt the reliability of the plan.
2 blindly optimistic
People admire those who have the courage to start their own business, but blind optimism should not be confused with fearlessness.For example, fear of failure is a healthy tendency and should be mentioned more in business plans.Venture capital investors understand that in the years of bleak business, the fear of failure is the greatest stimulus and motivation.
3. Underestimating the competition
Don't underestimate your competitors just because you have a business plan in hand.Don't take your competitors lightly.No matter what, they always start ahead of you.If you underestimate or ignore the fact that competitors exist, people who are willing to invest in you may suspect that you are ignoring some other important factors.
4 Superstitions about the power of money
Only ideas can solve problems, and money can only facilitate their realization.For the question of "how to find customers", if the only countermeasure is "spend 40 yuan to advertise", it is obviously not convincing.
5 plans do not pay attention to implementation
Some entrepreneurial plans always talk a lot, citing classics and citing extensively, but they are not specific about how to implement the plan and how to do it. Such a plan is also difficult to impress investors.
(End of this chapter)
The financial accounting must be formal, and the accounting personnel must be smart and capable, and be proficient in the financial accounting of the store, because these are important standards for the bank to measure the management level of the loan store owner.Since it is impossible for the bank to have a thorough understanding of the specific operation of the store, when the bank inspects the store owner with the loan, it often starts with the use of funds, turnover and financial accounting. To build trust and cultivate a good image, you must make great efforts in daily fund management.
3Always actively report the store's operating conditions to the bank
The bank regards this as an important factor for respecting their work and personalities and improving work efficiency, and also subconsciously believes that lenders who often report the situation proactively generally do not have major problems, and even if there are problems, they are easy to study and solve .
4 To really improve the store's management level
The operating efficiency of the lender is the basis of credit, and the economic benefit depends to a large extent on the operating management level of the lender, so improving the operating management level will also consolidate the credit of the lender.
5. Be patient
No matter how harmonious the relationship between the lender and the bank is, it is impossible for the lender to ask the bank to do everything smoothly.Whether many things can be done depends not entirely on the bank, but also depends on the constraints of policies and other institutional departments; other things that the bank can fully handle, and because it involves many departments within the bank, it is impossible to do it all at once. become.Therefore, when a loan shop owner is temporarily frustrated, he must be patient and understand the difficulties of the other party.
6. Actively and enthusiastically cooperate with the bank to carry out various tasks
The mutual help and support between the bank and the enterprise is conducive to the deepening of the friendship between the two parties.For example, actively cooperate with the bank to check the use of store loans and funds; strive to complete the various requirements put forward by the bank to manage liquidity; cooperate with the bank to carry out various investigations; carefully fill in and submit corporate financial statements, etc.
How to apply for a bank loan
For every business owner, bank credit funds are not "inexhaustible".Within a certain period of time, the funds that banks can use to issue loans are limited after all. Although generally speaking, good projects can always receive priority support from banks, it is obviously impossible for banks to take into account every good project.Under the conditions of equal opportunity and other similar conditions, business owners can use some borrowing skills.
1. Go to several banks
The capital position of each bank is different. Some banks may be short of funds for a while, while others may be relatively rich in funds for a while.Therefore, if a business borrows from a few more banks, it can often be resolved satisfactorily.In fact, running a few more banks is of great benefit to the company: First, if the company needs a large amount of funds for the plan to open a store, a bank cannot solve it exclusively due to various reasons. It is solved by way of syndicated loan.Second, early arrangements should be made to obtain bank support for the funds needed for the next step of business development of the loan shop owner.
2. Choose the right time to borrow
To choose the right timing for borrowing, it is necessary to properly handle the relationship that is conducive to ensuring the timely availability of funds needed by the enterprise, and is also convenient for the bank to adjust and arrange credit funds and adjust the scale of credit.The scale of bank credit is issued once at the beginning of the year, and is arranged for use on a quarterly basis, and unauthorized breakthroughs are not allowed.Therefore, generally speaking, borrowers need to apply for a larger amount of loans, and it is not advisable to arrange them at the beginning of the year, the end of the year or the end of each quarter, so as to avoid the passiveness of banks in terms of credit scale and credit fund arrangement.It should be pointed out that it is impossible for lenders to predict and grasp the situation of bank credit funds and credit scale in advance.Therefore, the borrower should try to cooperate closely with the bank in the selection of the timing of the loan, and inform the bank of the intention to use the funds, so that the bank can arrange and dispatch.
What is a financial lease
Financing lease, also known as financial lease, is a lease for the purpose of raising funds.
This method can be used when the enterprise needs to purchase or update equipment, but cannot raise sufficient funds for a while.Financial leasing is not a direct loan to them, but according to the designation of the enterprise, equipment is purchased on its behalf, and then leased to the enterprise for paid use.It is the most dominant form of modern leasing.In financing leases, since the equipment is selected by the lessor based entirely on the wishes of the lessee, the lessor is not responsible for the performance, aging risk, applicability, and maintenance of the leased equipment. The lessee's long-term use of the equipment is the premise, and the term is generally 3 to 10 years, or even longer.During the lease period, neither party may unilaterally cancel the contract.The contract can only be terminated after negotiation between the two parties when the equipment is damaged or proven to have lost its use value.Even so, the lessee should also guarantee that the lessor's normal interests will not be lost.After the lease expires, both parties have three options for disposing of the equipment: one is that the lessee returns the equipment to the lessor; the other is that the lessee continues to lease the equipment; the third is that the lessee purchases the equipment at its present value.
There are several forms of financial leasing business
1. Whole lease
In the whole lease, the lessee first selects the required equipment from the supplier according to his own needs, and negotiates the price, specification, model, performance and other conditions, and then the leasing department pays for the purchase, and then leases it to the lessee.The whole leasing business can be divided into two types according to the source of funds: one is self-operated leasing, which is handled exclusively by the leasing department at its own expense; the other is joint leasing, which is jointly handled by the leasing department and other departments.
2. Leaseback
Leaseback is a business method in which an enterprise sells the equipment it owns to a leasing company at book value or revaluation, and at the same time signs a lease contract with the leasing company to lease the equipment back for use.The essence of this kind of leasing is that the enterprise obtains a sum of urgently needed funds by temporarily transferring the ownership of the equipment, and at the same time, retains the right to use the equipment to facilitate continued production.
3. Sublease
Sublease is a business method in which the leasing department first rents equipment from other leasing agencies as a lessee, and then leases the equipment to the final lessee as a lessor.This method is usually adopted in international leasing.
4. Rent on behalf of
The leasing business is that the leasing department accepts the entrustment of the enterprise unit or other leasing institutions to search, identify and introduce the leasing unit for the temporarily idle or willing to rent out machinery and equipment. After the leasing unit is confirmed, the leasing department entrusts the leasing agency The unit and the lessee unit discuss the lease conditions in detail, and the three parties jointly conclude the lease contract.During the lease period, the entrusted lessor has the ownership of the equipment, and the lessee has the right to use the equipment. The leasing department, as an entrusted intermediary, is responsible for supervising the implementation of the lease contract, collecting rent from the lessee on schedule, and transferring it to the entrusted lessor after deducting the due handling fee. .At the end of the lease term, the leased property can be returned to the lessor, or revalued and transferred to the lessee, which shall be agreed upon by both parties and proved in the lease contract, and the leasing department shall be responsible for assisting in the implementation.
5. Leveraged Leasing
Leveraged lease, also known as balanced lease or loan lease.This leasing method is mainly used when the leased equipment has a large amount of money, and the lessor's family is unable to bear or is unwilling to take too much risk. The specific method is: the lessor pays 20% to 40% of the total equipment amount, The rest of the funds will be settled with loans from financial institutions with the leased equipment as collateral, and then the loan will be repaid with the rental of the equipment.Since the lease income is generally higher than the loan cost, the lessor can obtain a higher investment return than the general lease by adopting this lease method.That's why it's called a leveraged lease.
How to finance through a finance lease
The specific operation process of financing lease has the following steps:
1. Selection of rental equipment
After the enterprise should determine the required equipment according to its own production and operation needs, it can start to select the equipment.Generally speaking, when time permits, the enterprise should collect information extensively, try to get in touch with the manufacturer, and seek a supplier with good reputation, high product quality, low price and considerate after-sales service as the object of introducing equipment.
2. Apply for lease
After selecting the equipment and supplier, the lessee company can submit a lease application to the leasing department, explaining the name, specification, model, supplier, delivery date, etc. of the required leased equipment and the expected economic benefits of using the leased equipment , lease term, source and intention to pay rent, etc.
3. Sign the contract
Signing the lease contract is the central part of the lease process.The lessee and the leasing department must negotiate and negotiate on the lease term, rent and other specific matters. If the two parties reach an agreement, the lease contract can be formally signed and sent to the notary office for notarization.When necessary, the leasing department may require the lessee to provide a lease guarantor.
4. Equipment introduction
In order to reduce the round-trip transportation of the leased equipment, the leased equipment is generally delivered directly to the lessee by the manufacturer, but the invoice, transportation documents, etc. should still be sent to the lessor, and the lessor will pay the supplier for the equipment according to the specified conditions.After the equipment is delivered to the lessee, the supplier must provide corresponding after-sales services, such as supplying vulnerable parts to the user, and sending engineering and technical personnel to the lessee for installation and debugging; Unit inspection, if external leasing is required, the lessee unit should also apply for import license, tax reduction and exemption, and submission and other procedures.
5. Equipment insurance
There are two methods of insurance for leased equipment: one is that the lessee directly handles and pays the insurance premium to the insurance company; the other is that the leasing department applies to the insurance company for the leased equipment, and the leasing department advances the insurance premium on its behalf. included in the rent and gradually recovered from the lessee.In the event of an accident loss within the scope of the insurance, both parties shall jointly claim for compensation from the insurance company, and the insurance claim fee shall be owned by the leasing department to compensate the rent that the lessee has not yet paid.
6. Pay rent
The rent is paid by the lessee to the lessor on a monthly, quarterly or annual basis according to the contract, or the lessor entrusts the bank to deduct it from the lessee's account.It is also possible for the lessee to issue an acceptance bill for payment of rent at one time and send it to the lessor according to the rent payment date and amount stipulated in the contract, and the lessor will take the initiative to collect it through the bank when the acceptance bill expires.
7. Equipment disposal after the lease expires
When the lease contract expires, the equipment shall be disposed of in the three ways described above.At this point, the lease contract is terminated and the entire lease business is over.
How to use your own funds
Since opening a store requires a large amount of start-up expenses and working capital, the more sufficient the capital, the better, so as not to cause poor turnover due to various unpredictable reasons in the early stage of opening, and all previous efforts will be wasted.
This fund can be your hard-earned savings over the years or pooled by friends and relatives.The more you have of yourself, the more you are likely to get.People always think that lending 10 dollars to a person with 10 dollars is more secure than lending it to a person with only [-] dollar.
If you are a wage earner, it is best not to invest all the funds you have accumulated, lest the small shop go bankrupt and cause you huge losses, and even make it difficult to make ends meet.Therefore, when opening a store, don't be blindly greedy for scale, so as to avoid difficulties in recovering funds from excessive investment.Small stores have less income and less risk. You can gradually explore experience and rules in the process of opening a small store to prepare for future development.Although small shops do not make much profit, but they keep their business alive and accumulate funds gradually over time.
How to take advantage of partnerships
Sometimes to open a certain type of store, the initial investment is relatively large, and you can't turn around through the current profit, but you can choose 1 or 2 reliable partners to operate together, and you can solve the financial problem.However, partnership operations are often prone to various disputes, so the choice of partners should be cautious.
A bright, energetic young man who had not yet graduated from high school learned that there was a market for a new type of running shoes, so he wanted to open a store. He told his uncle who was an accountant about the idea.The two raised 10 yuan, and most of the investors were friends who were optimistic about the prospects of the store. The 10 yuan was all the costs of investing in the store.After the store opened, the market responded very well and the business was booming.The outside investors hope to expand the scale and continue to make a fortune. The young man who is the boss hopes to operate other types of running shoes, but the uncle who is the deputy is very satisfied with the annual profit of 5 yuan and does not want to take any more risks.As a result, two years later, the running shoe market dimmed, and stores stagnated and then shrank.
This is a very sad but recurring incident.The entrepreneurial store has already stepped on the threshold of success, but because the main personnel of the store: the founder and the investor have different goals and restrain each other, they have destroyed a sky that originally belonged to them.
We suggest that when choosing a partner, shop owners should pay attention to whether each member has the same views on the shop and whether their prospects are the same. For members who join reluctantly, they should be cleared up in a timely and appropriate manner to avoid planting the seeds of failure and avoid differences in direction. Direction hard ass.
How to impress investors with your business plan
Suppose you have a good proposal for a product or service that suits a particular need, and when you need to formulate a business plan, the biggest fatal injury is that it is unrealistic, such as:
1 is too demanding
Boasting too optimistic sales prospects and requiring investors to invest a huge amount of money at one time may make investors doubt the reliability of the plan.
2 blindly optimistic
People admire those who have the courage to start their own business, but blind optimism should not be confused with fearlessness.For example, fear of failure is a healthy tendency and should be mentioned more in business plans.Venture capital investors understand that in the years of bleak business, the fear of failure is the greatest stimulus and motivation.
3. Underestimating the competition
Don't underestimate your competitors just because you have a business plan in hand.Don't take your competitors lightly.No matter what, they always start ahead of you.If you underestimate or ignore the fact that competitors exist, people who are willing to invest in you may suspect that you are ignoring some other important factors.
4 Superstitions about the power of money
Only ideas can solve problems, and money can only facilitate their realization.For the question of "how to find customers", if the only countermeasure is "spend 40 yuan to advertise", it is obviously not convincing.
5 plans do not pay attention to implementation
Some entrepreneurial plans always talk a lot, citing classics and citing extensively, but they are not specific about how to implement the plan and how to do it. Such a plan is also difficult to impress investors.
(End of this chapter)
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