screen age

Chapter 114 Praise Spreads!

""Border Situation" was praised, Sun Honglei's style is eye-catching"

"Wang Luodan Sun Honglei's "Front and Cloud" interpretation of 'sheep in love with wolves'"

""Border Situation" has entered the summer file."

""Border Situation" has been widely praised, and may it become the most surprising film at the China Overseas International Film Festival?!"

... After the premiere of "Front and Cloud" at the China Overseas Film Festival, starting on the 17th, a lot of news about this movie has been released on many media, especially online media.

These are calculated hype moves.

The publicity and public relations department of "Deep Space Film and Television" began to reintegrate some resources and became more and more standardized.

"Hmph... It's just hype! These rubbish news are really boring! You have talked about so many good movies, you really go and see them, and you'll be done if you're tricked into going to the cinema!"

In the face of such news, there are quite a few people criticizing on the keyboard.

The decline in the credibility of domestic films is a big problem facing domestic films.

The more people are deceived, the audience loses hope in some things.

But such things are only for bad movies.

As a result, this kind of statement has just appeared, and it has been refuted by others.

"This time is different! Those film critics, although they said that "Frontier" is very good, but their perspectives are different. There are people who say that this film is good in terms of acting skills, film structure, film rhythm, and film innovation, and they will Pointing out the shortcomings is obviously not a publicity release, I think the praise of "Frontier" is true."

"Let's not talk about anything else, let's just talk about Zhao Tuomaoqing... This person may take money, but the movie that he took money for, his reviews are dry, but you can see his comments on "Frontier Frontier" from many angles, Moreover, it can be seen that the whole article has been carefully considered, if it is a bad film, this is impossible..."

"It seems that "Front and Cloud" should be really good! There are three screenings in Beijing this afternoon, I want to go and see it!"

"I have to go see it too!"

...The propaganda effect of "Frontier Wind and Cloud" is now being realized bit by bit.

The ground posters and the like that cooperated with Huayi will also be released...

Everything is working fine.

On the evening of the 16th, in addition to the premiere at the China Overseas Grand Theater at the China Overseas Film Festival, screenings began in several other cities: Beijing, Jiangning, Guangping, and Rongcheng. On the first day, there were a total of 7 films in China. movie.

The purpose of ordering screenings in advance is to allow those who have seen the movie in advance to spread the word of mouth.

Only those who have real confidence in their films dare to resort to this approach.Otherwise, if the pre-screening is self-defeating, and the bad reviews are spread, it will be shooting yourself in the foot.

On the night of the first day, the attendance rate was not high, and there were not too many people watching. There were only 7 spectators in the 187 shows, which contributed more than 4000 yuan to the box office.

Although this attendance rate is not low among Chinese films, it is by no means high.

Compared with the high evaluation of this film by film critics, this kind of attendance and viewing figures seem very thin.

"Yesterday's screening, the effect is not good!"

The next day, Chen Xi and the others gathered in the headquarters office building of "Deep Space Film and Television". Ye Dongnan was a little impatient and couldn't help but speak out.

This sentence is also what other people want to say.

They have done so much publicity before, and there is such a magical touch as "The Last Supper", but now it seems that the movie has not caused a phenomenal attendance rate, and it is the first time to participate in the whole movie, and they have worked hard for it. With so many shining points, will it still end in dismal?
"This is just the beginning! Good word of mouth still needs time to gradually spread, why can't you hold your breath in this little time?" Chen Xi said to Ye Dongnan, frowning.

"Well, also..."

Ye Dongnan nodded, still feeling anxious.

In fact, Chen Xi was far less calm than he said on the surface. In his heart, there were always some irrepressible worries related to the matter of the first movie, but he just didn't show it.

But right now... everything that should be done has been done, and he himself said several times to obey the fate, and now is the time to fulfill it.

They can only wait.

The next day, Chen Xi still went to the China Overseas International Film Festival. Maybe he would go in and watch a film he was interested in. However, he is still somewhat unknown now, and there may not be anyone who knows him if he walks here more than ten times. .

No way, everything has just begun now!
On the 17th, in the commercial exhibition hall, there were two screenings of "Frontier Wind and Cloud", both of which cost money, but judging from the performance of the theater, "Frontier Wind and Cloud" still received the attention of these people. Filmmakers, some even expressed that they must negotiate with "Deep Space Film and Television" on the issue of DVD copyright.

However, Chen Xi told them that they need to wait until the movie is released before talking...

As for the DVD version, if you are not careful, it can be released on the Internet in advance, and the consequences will be disastrous.

Seeing the word-of-mouth of "Frontier Wind and Cloud" continue to spread, Chen Xi also gained some confidence in her heart.

On the 17th, there were a total of 8 cities in China showing "Front and Cloud", with a total of 17 screenings. Today's performance was much better than that on the 16th. The 17 shows contributed 607 people, and the box office also reached 1.4 yuan. So, after two days, the total box office reached 2.

Of course, these are just warm-ups.

The attendance rate and the number of movie viewers on the second day show that the word-of-mouth spread before "Front and Cloud" has played a role...

Screening is still going on.

On the evening of the 19th, "Front and Cloud" mobilized 21 viewers in 717 on-screen theaters and won a box office of 1.7.

At the end of the screening, the cumulative movie box office of "Frontier Storm" reached 5.2 RMB... This figure is not too much, but the word-of-mouth of "Frontier Storm" finally reached its peak before the official release after such a lot of publicity!

At the beginning, many film critics supported "Front and Cloud" on their own blogs or other places, but this was mixed with the suspicion of the audience, worried that they were cheating money again.But after that, many ordinary movie fans watched "Front and Cloud" by going into the movie theater, which proved that this movie is really good!

All of a sudden, on blogs and post bars, "Front and Cloud" received good reviews one after another, which allowed the movie to gain a pretty good reputation before it was released.

On the Internet, the praises are soaring, as if snowballing.

Chen Xi's strategy of ordering screenings in advance is well done. The spread of word of mouth will make many viewers look forward to the movie that will be officially released on the 20th. Be sure to buy tickets to go in and take a good look. What is "The Frontier", the super surprise of the police and gangster film!
PS: Today is the third watch, please support me.

Recommend tickets, favorites, member clicks, and other things.

Sanjiang Piaopiao also wants a few...

I'm sorry to keep asking for votes like this, but I saw a friend in the book review section say that he would forget to vote after reading the book, so I remind you, everyone is surprised...

In addition, I would like to thank · Tao ·, ending Xiaose, Qingge, Sijia Format, Xanren's coup, Changqing Wugui, etc. for their great rewards, thank you for your support!
(End of this chapter)