screen age

Chapter 13 Winning the Bid
"Am I right?"

In the room where Chen Xi and the others were located, the sound insulation effect was not particularly strong, so now Lu Zhengsong and the others outside could vaguely hear the sound of applause.

The people from these advertising companies looked at each other in blank dismay.

Even the most powerful Tiange advertising company in the industry just now didn't hear any movement, but this throbbing pheasant company whose name has never been heard, unexpectedly heard applause?
What the hell did they come up with?
"Smoky air!"

Lu Zhengsong said bitterly that he couldn't eat the grapes, and sat down with his arms folded, sulking.

At this moment, the applause in the meeting room continued.

Tian Gexin lowered his hands to signal everyone to stop temporarily.

"This kid can really do it!"

At this moment, Ye Dongnan and Ou Yangzhi looked at Chen Xi and secretly gave him a thumbs up.

When they saw this idea before, they thought it was very good, but they didn't have much confidence, but judging from the current situation, his advertising idea has also attracted Hai Er's people's strong interest.

"Actually, it's just the sea and..."

Tian Gexin recalled these few words in his heart. His colleagues all put away their smiles now, and everyone was deep in thought.

They're thinking about the ad.

Tian Gexin was really pleasantly surprised. Originally, he just wanted Chen Xi and the others to get it out quickly, so as not to cause any trouble... But looking at it now, they all like this ad very much.

At this moment, Tian Gexin gave a dry cough, and then said: "Your advertising idea is not bad, but I have two questions now."

"Please ask."

Chen Xi just heard everyone's applause, and she also relaxed a little. Hearing Tian Gexin's question, he knew roughly what he was going to ask, so he was a little prepared.

"The first question, your company is very new and doesn't seem to have much reputation, right? Look at you today, there are only three people here. How can you guarantee that you can do what we entrusted to you?" Tian Gexin At this moment, he let go of his right hand, grabbed the end of a pen, and asked with a slight rotation.

"This problem, I think everyone has seen it. Our advertising creativity should be able to make up for all these problems. When you actually watch the advertisement, you will not see what advertising company made it, but only look at one advertisement. Content."

This is of course true. It is impossible to put an advertising company on it within the limited advertising time, right?
Chen Xi also knew that saying this would not impress them, so she continued: "Besides, the predecessor of our throbbing advertising company was a film and television production company. We have experience in shooting short films. Now let's shoot an advertisement. Just talking about quality, I can even say that it is a sledgehammer, the quality of the advertisement is absolutely guaranteed."

"In addition, we are a new company, and we will lower our requirements on costs, so if you choose us, you will get higher quality at a lower price."

Chen Xi is now speaking as if he is a TV direct salesman, but what he said is really useful.

"Okay, next question!"

Sure enough, at this moment, Tian Gexin was no longer entangled in the previous matter.

"This is an advertisement, and it is indeed somewhat creative, but the question is, can our audience accept this style? Many people will change the channel because of that beginning?" Tian Gexin said: "And you are sure that everyone will not because of the Does this ad create a fear of our vacuum cleaners?"

Chen Xidao: "I have thought about this question too, but I have checked the shape and positioning of our vacuum cleaner, and it is more aimed at some young married couples and families. Their acceptance is high and they have the ability to accept this type of advertisement. .”

"But now is an era of information explosion. If such a creative advertisement appears, everyone will definitely spread it widely, and the word-of-mouth will become better and better. Everyone will naturally remember Haier."

And indeed it is.

Because, in many cases, advertising does not rely on the so-called advertising effect to really attract many people.

More often, through constant advertising bombardment, many people will have a brand in their minds. When they see such a brand in some places, they will naturally have a sense of familiarity, and it is likely to have a sense of priority.

And the bombardment of advertising also helps to sell such goods to more dealers.

Therefore, the popularity brought by advertising is the most important.

What Chen Xi said made sense.

This kind of advertisement, by virtue of its own creativity, is still very likely to be widely known in the current environment in China.

At that time, the name of Haier vacuum cleaner will naturally be accepted by more and more people.

After hearing these things, Tian Gexin and the others began to discuss with their heads bowed.

If Chen Xi's ideas are used, in fact, there are possible benefits and possible risks.

So they are now also starting to discuss continuously.

"Well, you wait outside for news."

After a while, Tian Gexin raised his head and said this.

Chen Xi and the others didn't hesitate, and walked out after bowing.

About nine minutes have passed now.

As soon as Chen Xi and the others came out, they saw the people from the advertising company waiting in the lobby, almost all of them focused their attention on them.

Because they heard the clapping before, so officially too.

Chen Xi basically understood what everyone meant, and patted Ye Dongnan on the shoulder: "How is it? Are you convinced by my eloquence?"

Ye Dongnan made an expression that was about to vomit: "Didn't you realize that some of the advertising theories you said don't make sense?"

"how is this possible!"

Sitting in the lobby, after all the advertising companies finished their presentations, some staff members came out.

Chen Xi and the others got pretty good news.

They won the bid!
"Grass!" Hearing that Ye Dongnan and his company had won the bid, Lu Zhengsong gritted his teeth with hatred, and took a few people to curse and left. Ye Dongnan originally planned to go there to show off, but Lu Zhengsong and the others slipped away so fast that he had no choice but to give up. .

Chen Xi felt somewhat fortunate and excited.

From now on, he has gotten very good returns from this fused soul in two things.

"If You Are the One" has relatively greater influence, but the advertising fee for this advertisement should be able to solve some of his urgent needs.

There is still a shortfall of [-] in Chen Xi's current money, and this is only his debt. If you include some other arrears shared by the previous company, there will be more.

(End of this chapter)