screen age

Chapter 147 Hype the Word "囧"
Xu Zheng's current problems and the things he pays attention to prove that he is becoming more and more interested in this movie.

"This is a network symbol, which is gradually sweeping the social network. Before next year, this word will explode on various forums, and many people will start to use this word." Chen Xi said: "The original meaning of this word is It is bright, and now after some netizens added it, it has finally become a word that expresses depression, sadness, helplessness, embarrassment, etc.!"

"Will this kind of thing not be accepted by everyone? If it is used in a movie, will it make everyone feel that it is not serious enough, and the favorability of this movie will also decline?" Xu Zheng said this Worry.

Chen Xi shook her head: "After all, this is a comedy film, not a pure feature film showing off sadness, so it would be great if some fresh elements are added, and it will also help to increase the attention of the younger generation. Younger people, I miss you I also know that they are all new and new people, and they pay more attention to many popular elements!"

"In addition, we may specially hype the word '囧', so that this word can be deeply rooted in the hearts of the people. At that time, our "People on the Journey" will be known to everyone as quickly as possible."

Xu Zheng continued to say at this moment: "So, for this movie, you plan to finish filming in November and start showing it in the New Year's Eve file at the end of December? With all due respect, this is the fastest and fastest film I have ever heard. Hasty filming schedule..."

Xu Zheng's use of the word "hasty" has already expressed his thoughts. Indeed, the whole process of filming, release and hype for "People on the Journey" was actually completed within two months. It feels really unbelievable... Even some other directors who win with speed may not dare to guarantee this.

If you really want to find this kind of movie shooting and release speed in the history of Chinese movies, it may go back to the golden age of Xiangjiang movies. At that time, there would indeed be such a windy movie release speed... Many directors even It is possible to shoot while writing the script, and it doesn’t matter where you shoot.

But now, it's neither that time nor that place...Chen Xi...

Chen Xi thought about it for a while and then said with a smile: "There is no problem with this. In fact, my previous "Frontiers" actually took very little time to officially shoot, but the result... Well, I can't say how good that movie is, after all This is suspected of self-promotion, but the audience response of that movie is still very good... The current "People on the Journey" is a comedy, and the scenes are not complicated. It is not a big deal to shoot it within a month Question... As for the issue of release and publicity..."

Chen Xi paused slightly and then said: "This is something we need to worry about. Now we will be responsible for completely solving these problems, so don't worry!"

After hearing these words, Xu Zheng glanced at Chen Xi and saw the confidence shining in his eyes.

This confidence is genuine.

In fact, Chen Xi is indeed sure. Although the speed is very fast, basically all operations and releases have to start now, and even during the shooting process, they have to cut out trailers and the like first. , but he is still confident that he can finish all the filming.

"Okay, Director Chen, I hope you chose the right actor."

After talking about this, Xu Zheng had already made his final decision, and he stretched out his right hand towards Chen Xi.

Chen Xi held his right hand tightly and said, "Thank you! I also hope that you have chosen the right director!"

"Haha!" The two looked at each other and smiled, holding hands even tighter...

The time when Xu Zheng's affairs were all settled was October 10th, and many problems on this side were temporarily closed. At this time, the people sent by Chen Xi from all over the country had already reported that their affairs had ended. Chen Xi mainly let them choose the venue in the past.

Even Chen Xi didn't know the specific filming location of "On the Journey", at least he only knew a general idea, and it was impossible to know every detail.

But in terms of the general scene, it is still necessary to choose the shooting location, and then arrange according to Chen Xi's current shooting plan. Everything is planned.

By the 27th, feedback has been sent from every place, and the next filming will not be a problem...

In terms of shooting scenes, in fact, it is relatively simple to analyze "People on the Journey" carefully.

A field with a road, a railway track, if there is an abandoned green leather train used for filming, a village, then a ferry terminal, a hotel... In this way, most of the important scenes can basically be filmed, Although this scene is much more complicated than "Raid", it is similar to "Frontier", anyway, Chen Xi and the others are very experienced.

They mainly chose North Central Province and Central South Province as their filming locations, which is also where the story of the film takes place...

Therefore, Chen Xi and the others had already prepared most of the things.

As for the props and the like, those are the least of the problems. After all, "People on the Journey" is a very down-to-earth modern drama. There are many things in it, even if some people in the crew own them, there is no need to look for them, so After solving the problem of actors in "People on the Journey", basically other problems were solved.

... Soon, Chen Xi found Long Songyun from the company.

Long Songyun and the others actually still have things to do recently. Their main thing recently is to pay attention to the dynamics on the Internet, and then based on these things, promote some things that Chen Xi needs them to promote.

After the filming of "People on the Journey" was basically ready, Chen Xi called Long Songyun over, and said: "Old Dragon, the task I entrusted to you recently is to use the fastest speed to get the '囧' The word became popular! Then after this word became popular, we embedded the movie concept of "People on the Journey" in it, and our trailer will be released soon!" Chen Xi speaks faster now, just It seems that his plan for this "People on the Journey" is very fast.

"So fast?" Long Songyun is now thinking about this matter slightly.

Now, before the meager thing really rises, it is really unrealistic for a word to become popular on the Internet in a day or two.

So now Long Songyun even felt a little bit embarrassed.

Chen Xi nodded and said: "Yes, the main reason is that we really don't have much time. If we don't do it as soon as possible, our publicity will be useless. Then we will have to face the problem of schedule. Don't have a good schedule in the end. If it’s not on the wheel, and there’s no filming, then it’s over!”

Starting from "Border Situation", Long Songyun's Propaganda Department has gradually matured, especially in the area of ​​online publicity, so although the expenses of this Propaganda Department every month, the expenditure of employee salaries is one It was a huge sum of money, but to Chen Xi, it was all worth it.

Now to complete this kind of publicity and hype of the word "囧", the company can do it by itself, and it still has a bit of secrecy...

Otherwise, if this matter is entrusted to other companies, then other companies will be able to see through the strategic intentions of Deep Space Film and Television at a glance, and then they will use the word "囧" hyped by Deep Space Film and Television to promote their company's products... ...That would be more unfair.

Therefore, now Chen Xi and the others have their own developed propaganda department, which at least has great advantages in similar aspects, and also has some things that they didn't have before.

"After the hype on this word, we should try to let them connect this word with our "People on the Journey" to form a concept together! In addition, tell everyone everything about the movie "People on the Journey", Let everyone know about such a film, and let more people watch it.”

This is already a normal movie promotion strategy.

However, the publicity of many movies basically starts a year or even a year and a half to two years in advance, and then concentrates on publicity before it is released.And "People on the Journey" is in a state of publicity from the start of filming to the end of filming...

If it is other movies, it is basically impossible to do this. After all, other movies have a relatively long period between filming and release, so if the promotion continues, even if the film company has enough money, it will still be difficult. It is easy to arouse the audience's displeasure due to fatigue bombing, and even appear rebellious and even want to boycott their movies.

However, "People on the Journey" only lasted for more than two months, and it was not enough to feel fatigued and bombed.

So it is necessary to start direct publicity from now on.

Now, after hearing Chen Xi's request, Long Songyun patiently wrote it all down, and then they started working directly.

In this new era of the Internet, some elements may have been impossible to be known before, but now they are spreading at the fastest speed. Some things may have attracted the attention of countless people, but in this era But it just becomes the ashes of people's keyboards...

In short, society is undergoing drastic changes.

Therefore, as long as some elements can be accepted by young people and even enter their hearts, they can get the fastest response and then start to spread rapidly.

The current Deep Space Film and Television is using these, and Chen Xi has specially approved them enough funds to operate this matter.

All of a sudden, like mushrooms after rain, many things related to the word "囧" popped up, and the scope of application of this word became wider and wider. Along with this incident, several local input methods put "囧" The word "囧" was added to the font library.

(End of this chapter)