screen age

Chapter 155 Viral Marketing!

"Second issue! Will the second issue go crazy?"

Qi Chendong was not the only one who realized another threshold in "Olympic Rush".

In fact, many people know about this problem, they just don't say it.

And Yang Anshui has calmed down a bit after what happened last time. He even feels that appearing in places related to "Olympic Rush" is a bit annoying and he doesn't want to go...

But the ratings of the second issue of "Olympic Rush" made him feel that there is still some hope.

The high ratings of the first issue of "Olympic Forward" are largely related to the publicity and Chen Xi's fame. Then, after the second issue comes, if these auras are removed, "Olympic Forward" "How many ratings are left?Anyway, Yang Anshui doesn't believe that this number will be higher!
With this in mind, he is looking forward to this number.

Excluding the issue of "Olympic Forward" being placed on Monday, the ratings of this program should preferably be maintained above 0.4% to be convincing.

Of course, from the perspective of deep space film and television, the higher the ratings, the better!
During times like these, a lot is going on.

Yang Anshui is definitely not the only one who pays attention to the second episode of "Olympic Rush" and is looking forward to seeing the ratings plummet in the second episode...

In fact, the main force is still at Suhuai TV station!
At the beginning, Chen Xi left Suhuai TV Station, set up his own company, and handed over the copyright of "If You Are the One" to them. In itself, there is nothing to say about this matter, but Chen Xi just left, and "If You Are the One" got behind. It was a very angry thing for them to be hit in the middle by Radio and Television.

Thinking of the 500 million that Chen Xi took away when he left...Many people from Suhuai TV station gritted their teeth with hatred.

As a result, Chen Xi's "Border Situation" became a hit at the box office, followed by word of mouth, earning a lot of money, and even "Deep Space Film and Television" gradually developed and became more and more famous!

But what about Suhuai TV station?

As a result, many of the staff in Suhuai TV had a strong hostility towards Chen Xi, and most of them were willing to see Chen Xi suffer.

Before, when they heard that Chen Xi was going to launch a cooperation method of "separation of production and broadcasting" with Jiangnan TV, these guys even wanted to do everything possible to discredit this model, and hoped to arouse other people by discrediting this model. The same hatred of the TV station!
But in the end, Jiangnan TV insisted on accepting Chen Xi's approach.

This made the people from Suhuai TV station talk sarcastic remarks behind their backs, especially to Chen Xi!
"Have these people from Jiangnan TV lost their minds and gone crazy? They really thought that if they found Chen Xi, they would be able to catch the pharmacy of Variety Power Station? This is too whimsical!"

"Just wait and see, there will definitely be times when this group of people cry!"

Similar strange words keep appearing. These guys are looking forward to seeing the bankruptcy of "Olympic Forward" and Jiangnan TV's plan, and they will be thrown into the abyss because of "separation of production and broadcasting" and become a laughing stock.

Who knew that the ratings for the first episode of "Olympic Forward" were quite good!And this variety show has also been well received by some people, including several celebrities.

After this first episode, they also know that their previous expectations have been bankrupted. If they want to make "Olympic Forward", Chen Xi, and Jiangnan TV station unlucky, they can only look at the ratings figures of the next "Olympic Forward", If this number is quite low, or even broken in half, then things are still back on the track they imagined...

Therefore, those people who speak strange words and feel aggrieved in their hearts are looking forward to seeing the end of the second issue of "Olympic Forward"...

Just as many people were waiting, the ratings of the second issue of "Olympic Go Forward" are finally revealed!

The numbers here made Qi Chendong heave a sigh of relief, and then he became excited.

When Yang Anshui saw this number, he couldn't believe it at first, but later he could only helplessly admit that in fact, this kind of number can't be wrong.

As for the people of Suhuai TV station, after seeing this number, their previous good imaginations were also wiped out.

"How could this be?"

"Is this Chen Xi really so wicked?"

Similar tones keep appearing!

All of a sudden, the angry voices of these guys from Suhuai TV were everywhere.

But there is no way, the second episode of "Olympic Forward" got the highest ratings of 0.85%, and the average rating is 0.71%. TV drama competition, should at least be able to enter the top three!And this number has improved compared to Sunday's one. One can imagine the ability of this program!

So in front of this number, some are happy and some are sad, and everyone is busy again now.

The happy people are of course Qi Chendong and Zhao Bidong, as well as the people from Deep Space Film and Television. Now after the second phase of "Olympic Forward" is launched, they have landed a big rock!
This mode of separation of production and broadcasting is a success!
The first variety show produced by "Deep Space Film and Television" is now a success. Judging from the current ratings, as long as "Olympic Rush" is ranked in the prime time next week, not much, but 1% It should be very simple to break through the goal that Chen Xi said in front of the media...

And now more and more people pay attention to this program, and more and more people watch it, and there are quite a few people who give good comments after watching it.

At least, when Lan Tongcheng's girlfriend went to work the next day, she was going to watch "Olympic Rush Forward" at noon, but she was caught by her colleagues. After hearing her say her destination, she was also happy Said to go together... because she also watched it before!
Afterwards, it was just the two of them who were watching, but who knew that more and more people came over and watched more and more, and these people burst out laughing from time to time, if they were not laughing, they were pointing at the TV. The guests who are going through the level, let them jump up or something...

This is what most people are like when they watch "Olympic Rush Forward".

... "Okay! Sister, this matter is entirely up to you!" Chen Xi also expressed her own thoughts after hearing about the "Olympic Forward". Chen Xi didn't participate too much, and Ye Siwei led others to do more, so now Chen Xi's praise for her is also from the heart.

"It's better that you came up with the idea and planned it yourself. These things have already set a framework for "Rush Forward to the Olympics." At this time, Ye Siwei smiled at Chen Xi: "I dare not Fight for success!"

Chen Xi shook her head and smiled: "Actually, this is already an additional task for you. Next, I still have to trouble you to mainly do public relations and actor management!"

"Well, I see!"

... After Ye Siwei walked out of the office, Chen Xi supported her forehead and rubbed her temples.

During this period of time, countless things were on his shoulders, and there were too many things waiting for him to do.

"Man on the Journey" has basically been edited now, and the edited version in Chen Xi's impression was basically unchanged except for some useless lines. This is a purely copied movie. So Chen Xi also knows that there is nothing wrong with the film itself, the problem lies in the promotion and distribution of the film...

Especially the publicity level is quite sad.

Judging from their efforts these days, "People on the Journey" has achieved pretty good results in publicity, and more and more people are planning to go to the cinema, but this is a Lunar New Year file, the most famous movie It is still "Certificate of Fame" and "Assembly Number". These two movies, one is full of big names, the other can be hyped, and the director has topics and reputation, so they are not easy to mess with.

Leaving aside the "Certificate of Voting Names", let's talk about "Assembly Number".

There is no doubt that "Assembly Number" is a good movie, but this movie, Xiaogangpao has continued its consistent style. When it was actually released, it carried out a lot of publicity. Some of these publicity are necessary, and some are excessive ... Before Chen Xi and Hua Yi were in a cooperative relationship in publicity and distribution, but now they can only do it by themselves, so although they have learned a lot of experience, there is still a gap in the middle if they want to truly transform it into reality. Take it easy.

Fortunately, among the people dug by Deep Space Film and Television, some of them have done very well in the film company before. Although the publicity of "People on Journey" is not as strong as those two blockbuster films, it is even stronger than them in terms of the effectiveness of some publicity...

But even with this level of publicity, Chen Xi himself is still not satisfied. Anyway, he feels that this kind of publicity is not the level he wants to achieve, he wants to be stronger!higher!
But how should it be advertised?this is a problem?
A lot of money has been invested in "People on the Journey", and the publicity and distribution can't be just blindly throwing money at it. What Chen Xi hopes is that he can make a difference.

So, where is the solution?
Chen Xi didn't want to directly apply the promotional methods of some successful films in later generations, otherwise, he would have a lot of such things in his head, and he didn't want to get those things out in advance to inspire his opponents, and it was still in such a film that was destined not to Comedies that get too high on the box office...

However, there is a publicity strategy of "People on the Journey" in later generations that can be used directly now, and the time has come!Before, Chen Xi felt that the time was not suitable, so he never put it up, but now, he felt that it was almost the time. This kind of big killer might inspire the opponent, but it might not be that strong...

This is a viral marketing strategy. When its own characteristics really start to explode, it will bring super high attention to "People on the Journey".

(End of this chapter)