screen age

Chapter 165 The box office skyrocketed!

513 million!

After seeing this number, many people can almost stuff an egg in their mouths, because it is really incredible!
Even though it's Saturday, even though "People on the Journey" has gone through so much publicity before, this figure of 513 million is really unacceptable, too high...

This year, let alone 513 million, more than 500 million...even if it is more than 300 million...

Do not!
It should be that if a film's box office on the first day of its premiere can exceed 100 million, then for a film team, it can basically be regarded as a win!Because this number has exceeded some people's expectations.

A box office of 100 million on the first day can basically mean a final box office of tens of millions. For many Chinese-language movies this year, it is definitely enough to recover the cost.

Before "People on Journey" was released, everyone had different feelings and ideas about the 14.7% film schedule on the first day of Journey. Some people thought this number was too high, while others thought it was too low...

Anyway, those who think it is too high, they hope that the box office of "People on the Journey" will not exceed one million on the first day, but... now the box office figures of "People on the Journey" have reached a terrifying level of 513 million on the first day. After reaching this number, many people were unwilling to believe it at first, and did not dare to believe it, and confirmed it many times.

However, the reality is often cruel to them: Although they have confirmed it many times, the "People on the Journey" in front of them is still the same, and the box office on the first day really reached 513 million!
And those who feel that the amount of filming is a bit low, now they have completely found the theoretical basis!

On Saturday, that is, on the 29th, the movie market in the entire box office market was more than 2000 million. That is to say, "People on the Road" reached a market share of about 14.7% with 25% of the film schedule. The potential is also evident!It seems that with the lessons and experience of this day, the owners of many movie theaters will frantically increase the number of films for "On the Journey"!
These decision makers in the movie theater chain cannot be said to be the smartest... After all, they will make mistakes, but one thing is for sure: these decision makers are also the most pragmatic!If it is not the obligation to protect domestic films, or the fact that some films produced by the company are being released, etc., the cinema chain only determines the next film based on the attendance rate and box office of a film. amount of chips.

In fact, this point is very simple.

After all, the theater chain is a purely commercial organization. Although these days, movie theaters basically don’t make money by selling movie tickets, but try to make money by selling land, drinks, cola, and popcorn around them...but they can Selling more tickets can increase the attendance rate of movies and the box office revenue of individual theaters. This is naturally the pursuit of theater owners.

But now judging from the expressiveness of the film screening, the attendance rate of "People on the Journey" has surpassed "Assembly Number" and "Certificate of Names"!
If a movie has a good box office but a bad word of mouth, even if the movie gets a high box office in a short period of time, it is only a flash in the pan, and the next bad word of mouth will send the movie to hell!

But they also pay attention to film review websites and some professional film critics and film review media... In short, the theater bosses have come to a conclusion: the current "People on Journey" not only has no word-of-mouth decline, on the contrary, the film As more and more people entered the cinema, the word-of-mouth became better. More people applauded this film on the Internet, and some fans even asked the cinema to increase the number of films for this film. .

Some movie fans spoke very sincerely, and their attitude even reached the point of tears. Anyway, in their feeling, the attendance rate of this movie was very high, and the box office on the first day was also good, and many audiences were in it I feel that laughter and warmth are flying together, so I should increase the number of films.

Even if they don't ask so, even if these fans don't say so, the movie theater will still increase the number of films, there is no doubt about it.

After the box office of the first day of the movie, there are many places on the Internet, such as Tieba, where there are evaluations of the first day box office of "People on the Journey". Everyone's comments are also different, each with its own characteristics and concerns.

"The box office on the first day exceeded 500 million, which is really a big victory! Especially for a company like Deep Space Film and Television, which has just started to become famous...Chen Xi is another box office and film after "Frontier". A movie with a good reputation has appeared! This young director born in the [-]s is both productive and high-quality. It seems that he will become an anomaly among Chinese film directors in the future, and of course he is also a person who may create miracles."

"The box office of "On the Journey" is really legendary. It is the same as the beginning of "The Frontier"... No, it should be much better than the beginning of "The Frontier"! Now, wait until the number of films is released. , The box office of "On the Journey" should follow suit, but I don't know how far it will go."

...Similar comments are basically creating momentum for more comments on "People on the Journey". At the same time, Deep Space Film and Television has not stopped its promotion.

In terms of publicity, no one has such a deep understanding as Chen Xi from later generations. The times have changed, and the smell of wine is also afraid of deep alleys. All films are taking turns to compare publicity, and some film promotion costs are already the cost of production. Two or three times your thoughts, others are promoting you if you don’t, then the result will only be losing...

So Chen Xi never let go of propaganda.

In fact, there is one reason for some of the praise of "People on the Journey" on the Internet and the recommendations of those fans to people around them, because of the promotion of Deep Space Film and Television...

In fact, Deep Space Film and Television already has some naval forces...

It's just that something like a network navy is really useful if it is pushed along the current, and it can make a thing more popular in a short period of time, and the degree of popularity is much higher, but if you want to use it to sail against the current That would be very difficult... It is even possible to go against the trend and be discovered by the audience. At that time, it will intensify everyone's strong aversion to a thing, so this is also a thing that depends on one's true strength.

The Internet speculation of Deep Space Film and Television is actually doing things along the way.

Because the word-of-mouth and popularity of "People on the Journey" have been topped by many enthusiastic movie fans, and now the score of "People on the Journey" on Mtime.com still stays at the height of 8 points, and the movie is on Douban. The score on the movie has also reached the level of 8 points...

Many people's comments are full of liking for this film.

"It's really rare to see such an excellent domestic comedy... I used to watch too many so-called comedy movies that insist on using funny expressions to force you to laugh, and I also watched too many preaching movies, but now I watch this "People on the Journey" "It's really touching, I laughed until my stomach ached in many places, but at the end, I felt very warm again, as if I had found the feeling of Chinese New Year... It's really great! I will go to the cinema at least Watch it again!"

"Tenderness, comedy... At the beginning, I even thought that the movie would be bad because of a recently popular Internet word in the movie "People on the Journey", but I heard some film critics say that the movie is good, Bite the bullet and watch it, and after watching it, I realized that this is a very good movie, especially the funny part and the warm part of the movie. It really deserves its reputation. It is said to be the best comedy movie in the past few years. It's no exaggeration..."

...Similar film reviews appeared in places where many movie fans could see them. Then, the word-of-mouth of "People on Journey" was driven higher and higher, and the box office was also higher and higher, and the attendance rate remained at a certain level. On a pretty good level.

Now, the attendance rate of "People on the Journey" ranks first among all major movies. It is really amazing that a comedy film actually exceeds the attendance rate of super blockbusters such as "Assembly Number" and "Certificate of Fame". surprise.

On Sunday, December 12th, this day is also the second day after the release of "People on the Journey". After this day, the major movie theaters gave "People on the Journey" 30% of the film schedule. This figure is amazing Yes, compared to the first day, the growth has almost doubled!
With this amount of films, even the group of people who clamored that the first-day box office of "People on the Journey" was less than 100 million, are now silent. The previous reality has actually slapped them in the face!So in the face of the new film schedule, they basically have nothing to say.

After all, the movie's box office on the first day exceeded their expectations by more than five times!
They don't dare to talk nonsense now, they are worried that they will be slapped in the face...

With 26.4% of the film schedule, everyone is basically paying attention to the box office of "On the Journey" on the second day...

On Sunday, there were also a lot of audiences, and everyone basically walked in with expectations. Sure enough, the movie did not disappoint them. The whole "People on the Journey" can attract such people from funny to warm , Let them have endless aftertaste when they walk out of the movie theater.

Such people mobilized friends and relatives around, and word of mouth brought more people. All of a sudden, the box office of "People on Journey" is still soaring!
At the end of the day, "People on the Road" earned 847 million box office in a single day, and the cumulative box office reached 1360 million yuan. The box office of the movie exceeded [-] million in two days, breaking the box office record of a movie directed by Chen Xi himself.

A comedy that can cut more than 800 million box office in one day, it really has a legendary feeling, and all the movie fans are paying attention to it all of a sudden!

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(End of this chapter)