screen age

Chapter 174 Toronto International Film Festival
After hearing what Chen Xi said, Ou Yangzhi stood up directly, looked at the file folder on hand, and then spoke.

Ou Yangzhi is indeed a very reliable person, no matter what it is, anyway, Chen Xi himself has such a very reliable feeling for Ou Yangzhi.

"We have communicated with Xiguang and many companies with previous distribution experience. The shortcomings of the movie "Raid" are as obvious as its advantages, so according to their suggestions, it is best for us to try to make "Raid" as much as possible. Excellent, it is possible to mobilize all the things that human beings like, so that everyone can see what kind of movie this is, and understand what this movie wants to say, it is different from other movies Where is the place."

Everyone was listening carefully, but most of them thought what Ou Yangzhi said was nonsense.

In fact, everyone knows that this movie has already been stereotyped, so naturally it can only be typed. It's really a double-edged sword.

If you have really reached a very high level of popularity in a genre, it is a trick that is popular all over the world, but at the same time, you can easily be trapped by these rules and regulations.

Don't you see, Jackie Chan, whether it is "Shinjuku Incident" or "[-] Revolution", although he spent a lot of effort and time, everyone still just likes his "Zodiac"...

"Raid" is such a film that needs to be finalized. The finalization is a purely practical action film. There is no real plot worthy of scrutiny, and there is no impressive plot development. Zhang's action scenes are enough to answer all questions, no matter what you want to ask, in that terrifying and fist-to-flesh martial arts scene, it can be melted into the invisible.

However, even though the reasoning is so, Chen Xi has already defined the type of propaganda for "Raid" a long time ago, but it is hard to go in one direction, but even so, many things are still difficult to do. For example, how does "The Raid" start?
At the very beginning, Chen Xi really thought about it a bit and simply!It is because this thought is a bit simple, so now it has turned into sweat. He feels that a sentence from later generations is more suitable for him: how many tears and blood are left to promote "Raid" now, that is all the water in the brain at the beginning!

The main problem lies in publicity and distribution!

Ou Yangzhi will now tell everyone about the obstacles in the promotion of the "Raid" project. The first and biggest obstacle is the lack of sufficient channels.

When it comes to overseas distribution, their eyes are almost completely blinded, and they can't find any interface for channels. Now they instantly feel the gap between Chinese-language movies being released in China and Chinese-language movies wanting to be released in foreign countries. Huge difference, thinking that sometimes you really can't find people.

Of course, there are many companies that are also responsible for this business, but some of these companies just have such a shell, and they just say that they can solve all the problems. In fact, their ability is very poor... Some The company's fees are too expensive, and it's hard for you to trust him.

"Old Ou, I might trouble you to go to the United States. I think we can take a closer look at the situation there. At the beginning, our "Hero" and other movies were almost completely blinded like this. If it is released in the United States, I believe we can do it too!"

In fact, although "Hero" sold quite well at the North American box office, in fact, the copyright of this film has long been sold to an American company, so the promotion and release of "Hero" in North America are actually carried out under the guidance of American companies. of……

"Okay, I can take a trip...but I think I have an idea now." Ou Yangzhi said to Chen Xi.

Ou Yangzhi usually likes to say some established facts, anyway, it is the kind of speculation and conjecture that is not his own, and he rarely talks about what he thinks and what he wants to do... But today, Ou Yangzhi opened his mouth like this, it seems that he It should be that he really has some good ideas, this is really not a person who is aimless.

"you say!"

Chen Xi is very fast.

Ou Yangzhi: "It's like this. There is still a place in our country. Although they are now in decline, there are still a lot of huge overseas distribution channels left."

What Ou Yangzhi said just now, Chen Xi and the others actually understood: This is where "Raid" was filmed: Xiangjiang!
Xiangjiang Films went through a golden age for a long time, and were even called Eastern Hollywood. Fight Hollywood in these places.

Until then, Xiangjiang Films completely declined, and many things have become established facts, but the centipede is dead but not stiff. Although Xiangjiang Films is no longer as brilliant as it used to be, it still retains many overseas distribution channels and still has its own influence. , This includes the distribution channels in the United States, and these are not the kind of diai wire distribution, but actually have large theater chain channels.

You know, Xiangjiang movies have fallen into decline after the directors of Xiangjiang have been on their backs, but the films they co-produced on the mainland and the mainland will basically still have a high box office in Southeast Asia, especially the films of Jackie Chan and others. One step, in Malaysia, Singapore, Thailand, Indonesia and other places, it is quite simple to rush to the No. If such a film is well promoted in Southeast Asia, it will not be a problem if a country contributes 1 million!
"Over there...the main reason is that their commissions are too expensive!" Chen Xi shook her head slightly now, and said, "With a 25% commission, our film cannot be released in mainland China. We are just counting on overseas box office. If they With such an unreasonable 25% commission, we will have no money left at all!"

The truth is indeed such a truth, but the choice is another matter.

"Let's wait for this idea." After a long time, Chen Xi shook his head slightly: "We still try to find other ways, if there is a better one, we will use a better one first."

Afterwards, everyone was a little silent. When it comes to overseas distribution, especially when they feel that most of the methods don’t make sense, they don’t know what else to say, and they feel that everything they say is wrong.

At this time, it was Chen Xi who broke the silence by himself, and said, "If that's the case, we may also do something suggested by an industry insider before. Awards!"

Hearing Chen Xi's words, many people's eyes lit up. That's right, awarding awards can be regarded as a curvy road to saving the country.

Judging the awards of major film festivals, showing your face at the film festival is definitely one of the good ways to increase the reputation of a movie. The previous "Frontier Storm" was a blockbuster in a screening hall at the China Overseas International Film Festival. , so now Chen Xi and the others really thought of such a method.

But, what awards are there for?If you are looking for some small prizes, such small prizes have no influence in themselves, and it is difficult to really play a role in publicity, and you may need public relations fees if you want to get them. In the end, the gains outweigh the losses. As for the big prizes, it is also very difficult Apply to one of them... like Cannes, for example.

After careful consideration, Chen Xi added: "Actually, it may not really be for awards, but indeed, I think we can let this go to the film festival to let everyone know the existence of such a film. If anyone likes this movie, it is likely to spread word of mouth!"

This idea is quite good for everyone, spreading word of mouth is something that many people are looking forward to.Moreover, although the first openings of the previous "Front and Cloud" and "People on the Journey" were unexpected, they are not quite legendary. The box office of the two films was good in the end, and they relied more on word of mouth in the later period, especially That kind of introduction to each other is even more so.

So, now everyone has actually agreed to such a proposal, and the next step is the final practice stage.

Starting from that big film festival, this is also a problem. The closest one is Cannes, but the style of Cannes and "The Raid" is really too different. This is indeed not very suitable, and the other two film festivals are not too good. Suitable, whether it is Venice or Berlin...

The style of these film festivals, to be honest, is so out of tune with The Raid, it's a completely different genre.

Slowly, Chen Xi and the others locked their eyes on one place: the Toronto International Film Festival!

First held in 1976, the Toronto International Film Festival focused on screening films from other festivals in its early days.After years of development and many changes, today it has become a large-scale film event, and it is even considered as a preview of the American Academy Awards. Many films choose to have their global or North American premieres at the Toronto International Film Festival...

This is the influence of this film festival. The Toronto International Film Festival has a very important influence in the North American film circle. can all be recognized.But these are other words, and now the main thing is to fight for the qualification to join the Toronto International Film Festival, the longer the better.

(End of this chapter)