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Chapter 187 Trailers and Hype The Bachelor Chapter

Chapter 187 Trailers and Hype Singles Day

The current hype of "Xiu Chun Knife" is mainly extended from the Internet. From the Internet, it has spread to many fields and entered many places.

In fact, the print promotion of "Xiu Chun Knife" has not been pulled down.

The print publicity of this film is handed over to the company's publicity department. The publicity department of Deep Space Films is already a pretty good place, and many fields have actually developed relatively maturely. It has been less than two years since it was formally established, but in the past two years, relying on some of their original advantages and the advantages they created themselves, they have learned a lot and allowed the entire department to continue to develop.

There are a lot of things in this part, and to some extent, it is also very beneficial to them.

First of all, because this is an entrepreneurial company, many employees also know that the future of the company is closely related to their own interests. Everyone understands this very clearly. Everyone knows what is going on and knows how to fight for the company. Just fight for your own future.

Therefore, in this sense, the employees of the company are more enthusiastic, and they are quick to do and learn things, and there is also a relatively strict rotation system here. It's possible to leave the company very quickly... It also makes things like the efficiency of the whole company more efficient, and it also keeps the purity of the team.

In addition, the company's publicity department cooperated with Huayi at the very beginning, and also had some in-depth cooperation with many companies that have done a good job in publicity and distribution, and also recruited many talents from their places, and these talents have greatly improved Promoted the development of deep space film and television.

Another point is that Chen Xi will instill in the company's publicity department some methods that may come from the future and have been proven to be very effective, but no one has used them in this year. When it comes to publicity, there are a lot of novel ideas, and there will be a lot of pertinence. These things also make the promotion department grow faster and faster, and the effect they achieve is getting stronger and stronger...

In fact, although we have now entered the era of the Internet economic bubble, the days when you can sell a lot of money for any website are gone forever, but the Internet still profoundly affects everyone's life, especially for For movie fans, they are more and more used to listening to something on the Internet to choose the movies they want to watch.

At this time, the most important publicity front for "Embroidered Spring Knife" is naturally the Internet, there is no doubt about it.

On the Internet, the company's publicity really hasn't come down at all.

There are quite a few people on the Internet who are looking forward to "Xiu Chun Knife". At this time, the ultimate trailer of "Xiu Chun Knife" has also appeared. There have been trailers for "Xiu Chun Knife" before, but that is just The short trailer of more than 30 seconds does not tell much, and the trailer that appears now is the final version.

"In Fusi of Xiabei Town, Shen Lian!"

The opening trailer started with Zhang Zhen's words. In fact, Zhang Zhen used the original voice in it, and no one dubbed him anyway.

The mandarin of Taiwanese is much better than that of Xiangjiang people, but they have a relatively standard set of things in Taiwan. When they come to the mainland, the mandarin they agree with is different from the mainland. Zhang Zhen and the others originally spoke with that It's a kind of sigh, which is really different from the mainland's Mandarin pronunciation.However, Zhang Zhen is still better, that is, there are still some problems with individual syllables. In "Xiu Chun Knife", many syllables were re-recorded in the later stages.

"boom!"

After the first shot, the gate was closed, the three brothers were trapped by iron chains, and enemies with various weapons were everywhere.

This is that group play!Some of them were also modified by Chen Xi.

Chen Xi basically copied the film "Embroidered Spring Knife", but he modified some things that were too logical.

For example, in the original version, Ding Xiu killed the old doctor in the hospital. Although the director himself explained that this was to show Ding Xiu's rebellious character and what he wanted to do, but to be honest, from this point of view, It's really too contradictory to this character, so Chen Xi redesigned it on this point.

In addition, at the very end, in the original movie, Zhang Zhen and Nie Yuan pierced each other's similar positions with weapons at the same time. As a result, one died and the other was still alive... In Chen Xi's design, the position where Nie Yuan stabs into Zhang Zhen is slightly smaller. It's not like a little bit of harm.

These are matters of detail.

But for the others, Chen Xi also felt that maybe after his own modification, it would become unsightly, but at least one thing he felt was fine.

This is the action scene of the movie.

The team of "Embroidered Spring Knife" is more professional, and many action designs have the basis of "Raid", which is more beautiful and sharper.

After all, the original version of "Xiu Chun Knife" has a lot of cost restrictions, and it is also a bit stretched when shooting action scenes, so although it is strictly speaking, it can be regarded as a hard-to-flesh film, except for a few real swords. Except for the shot of the gun, many other shots still use editing to achieve unfinished actions. Of course, Chen Xi can't let this kind of thing happen. Many of his versions of "Xiu Chun Knife" are completely real, and they are quite beautiful. Also quite realistic.

After the gate was closed, the fighting scenes were interspersed with the three brothers talking to others in a dark environment. When they saw the three brothers standing on the gate, the camera turned and cut directly to Zhang The shot of Zhen jumping down in the jungle covered with fallen leaves seems to have cut the air in half.

Then, there was another fight between Wu Jing and others interspersed with the dialogue between Nie Yuan and the three brothers, and until the fight was temporarily cut off, it became a season of heavy snow. Zhang Zhen carried Shu singing on his back, step by step Shot moving forward.

...the original version of "Embroidered Spring Knife" actually had some problems in the editing. As for the trailer...it was really not exciting at all. Chen Xi and the others finally completed their work after many discussions and cooperation with some professionals. This version of "Embroidered Spring Knife".

So the trailer of "Xiu Chun Knife" used by Chen Xi and the others is much better than the trailer of "Xiu Chun Knife" in Chen Xi's head, and it is also particularly attractive.

When the ultimate trailer of "Embroidered Spring Knife" came out, many people now have some good voices, but some people complained that this may have cut all the essence into the trailer, of course these The statement was also irrelevant, Chen Xi and the others didn't pay attention to it.

Many people also expressed their expectations.

"Judging from the trailer, it's quite good, especially this kind of fighting scene is very emotional, it seems that there are some punches to the flesh, I am willing to go to the cinema to watch this movie for these action scenes! The one in Shu Chang and Zhang Zhenxue A section looks very beautiful, and Chen Xi shoots these things, I don’t think we need to worry about the plot at all, so I still want to watch this film!”

""Embroidered Spring Knife" is really good from the trailer, especially the fighting scenes. Because of Chen Xi's name, I will watch it!"

...Actually, although Chen Xi seemed more humble when chatting with Ning Hao, as if he was a junior who was not as famous as him, but in fact, it was more because Chen Xi knew his future achievements and his current achievements , but my own movies are all a kind of psychological squat from plagiarism. Strictly speaking, once, someone did say that Chen Xi is Ning Hao's second, which has put Chen Xi in a relatively lower position. In terms of position, Chen Xi's popularity among the audience has surpassed that of Ning Hao.

Because Chen Xi has been exposed all the time, and has been appearing in front of the media and the public because of various things. At the beginning, it was because of the release of some of his movies and his achievements at the box office. Because the launch conference of Chen Xi's new work was of course interspersed with the hype of Chen Xi's IP by Deep Space Film and Television, so Chen Xi's current popularity is indeed not comparable to that of other directors, even Ning Hao.

In this way, the attention of "Embroidered Spring Knife" has also been rising, and the film is officially scheduled to be released on September 9. At this time, the Olympic Games will end soon. However, from the perspective of Chen Xi's current popularity and the quality of the film itself, there is no problem with this schedule.

In this schedule, "Embroidered Spring Knife" actually doesn't have a strong opponent...

Chen Xi's goal is to make the box office of "Xiu Chun Knife" break through 5000 million!Then, if "Raid" can become popular overseas, he will take advantage of this wind to present "Embroidered Spring Knife" in front of overseas audiences. At that time, he can increase his popularity and sell it. Some box office, or pretty good.

Of course, this idea is based on the fact that the overseas release of "Raid" can be relatively smooth as I imagined. If "Raid" is not popular in Europe and America, then "Xiu Chun Dao" will not be released in those places thing...

When "Embroidered Spring Knife" was about to be released, Long Songyun and the others received a rather strange task: Chen Xi asked them to hype the Singles' Day on November 11th!
The concept of Singles' Day is already very strange and rarely heard. Now Chen Xi actually let them hype it up. What is his purpose?However, Chen Xi never targeted indiscriminately, which also made Long Songyun and the others devote themselves to intense work without talking nonsense.

(End of this chapter)

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