screen age

Chapter 205 Skyrocketing Popularity

The questions of foreign journalists are actually quite sharp to some extent.

But it wasn't a problem for Chen Xi to deal with these things by himself.

After the fusion of the two souls was completed, many things in Chen Xi's body have made great progress, especially the learning ability, which has a feeling of skyrocketing, so he actually didn't come to the United States for a long time. However, he does not need translation at all for his oral English level and some daily film professional dialogues.

For example, now, Chen Xi can also perfectly express her meaning in English.

After foreign journalists, Chen Xi couldn't possibly not answer a Chinese reporter's question, so he appointed a Chinese reporter to ask his own question.

"Director Chen." The reporter asked in Mandarin: "As the first director of a Chinese-language film to win an award at the Toronto Film Festival, how do you feel now? It's about the first one."

The first director, this is indeed not a small problem, and it is very easy to hype it up.

At the moment, Chen Xi smiled slightly and said: "Actually, I am quite excited, because this award represents a lot of things, and of course it is also an affirmation of me, an affirmation of the 'action film fundamentalism' I envisioned before, I hope my wayfinding can bring a new kind of inspiration to Chinese action movies..."

Chen Xi's conversation felt a bit like giving up on me, but to be honest, his statement was not wrong, and it was indeed like this.

Chen Xi is indeed exploring a path for Chinese action films, exploring a path that may be different from the previous one.

From the current point of view, this path is also feasible!
Of course, when it comes to sustainable development, Chen Xi doesn't have much to say.

Many future trends may require other people to explore and find their own way. After all, movies have existed for more than 100 years, but there are still many new things emerging one after another. These new things are slowly explored.

... Soon, on the Chinese side, Chen Xi's award-winning situation in Toronto has been fully revealed to everyone. This incident has caused a big repercussion among the film circle and people who pay attention to the film. There are indeed quite a few people who pay close attention to the Toronto Film Festival. After they learned about this, they couldn't believe it at first, but they were all excited afterwards.

Finally, we also have such a director and such a movie!

For everyone, this is really exciting.

"It's really great! Chen Xi's "Raid" was silent before, but I didn't expect it to make such a big splash in Toronto. In Toronto, many famous directors can't do it. Come on, Chen Xi! Among the new generation of directors, he is the most promising one! His "Embroidered Spring Knife" is also very popular now, and I look forward to his film career taking off one after another."

"Chen Xi is indeed the director that many of us are looking forward to the most, and he is indeed the most promising director among all the post-[-]s directors. This award at the Toronto Film Festival has a lot of weight, especially when other Chinese films have failed. After all, if he is the only one who succeeds...Chen Xi, come on!"

... The country is full of turmoil!
In later generations, there was a relatively successful movie called "Fireworks in the Day". In fact, this movie is not good looking from any point of view. The actors are ordinary, the director is ordinary, and there is no particularly strong hit. Literary films basically have no market in China. Although Zhang Guoshi's "Love in the Hawthorn Tree" can hit nearly [-] million yuan, but he is Zhang Yimou...no one else can compare with him.

But at this time, "Fireworks in the Day" won the Golden Bear Award for Best Film and the Silver Bear Award for Best Actor at the 64th Berlin International Film Festival...

This kind of award not only made the European copyright of this film a big hit, but also the film studio was not very good at hype after returning to China, but it still allowed the film to get [-] million box office in China, making a lot of money Man, this is the power of winning an award!
So, soon, Long Songyun in China began to ask Chen Xi if he wanted to take the opportunity to hype "Raid".

Chen Xi was a little confused about this matter.

It would be a waste of such an opportunity if it is not hyped, but if it is hyped...it may not be able to recover the cost, because it should be impossible for "Raid" to be released in China, and even if it is actually released, many things in the middle will have to be released. Cutting it out may make domestic audiences have some thoughts: So this film is just like that, I really don’t know how it won the award!So, after summing it up, Chen Xi still thinks that it won't be available in China.

But after careful consideration, Chen Xi still decided to hype him up, but not from the perspective of "Raid" but from his own point of view, to hype him up. Now Chen Xi is not tired of hyping himself up. Of course, if there is no work in the hype, it will become some carpet star in the future, and it is easy to be caught in the soft spot, but Chen Xi is different...he has a work!
"People on the Journey", "Embroidered Spring Knife", and "Raid" are relatively commercial films, which are not considered works. However, Chen Xi still has many masterpieces in his head, which will make him Gain the strength to match your fame and status.

And now "Embroidered Spring Knife" is released in China, and "33 Days of Broken Love" will be released in a month or two. The more famous Chen Xi is, the more help it will be to these two films, so now Chen Xi still lets Long Songyun invested 50 to 100 yuan to implement it, and maximize the influence of this matter.

50 to 100 is not a big deal if it is put in a few years later, and it may be a very short time to invest in the Internet hype market... But in this year, if it is purely used for hype, it is almost enough It is said to be a huge sum of money, and the effect it can bring is also amazing.

After all, it is difficult to see a real quantitative return on this thing, and it is difficult to get a reply that can be put on the bright side whether it is useful or not.

Therefore, there are not many companies and individuals who are really willing to invest in the hype purely in this way.

In this kind of Internet hype, Deep Space Film and Television has become more and more familiar with it, so Chen Xi has no doubts about the influence of this matter. He believes that it will not take long for these things to show their energy.

After "Raid" won the award at the Toronto Film Festival, Chen Xi's work in the United States is temporarily over, and the next issue of release and release will be handed over to Xiguang and the staff sent by Deep Space Film and Television. solve.

At that time, Chen Xi will only play a role of gatekeeper, and there is no real need to participate in it. Many things can be left to everyone.

After "Raid" won the award in Toronto, the highest copyright quotation for this film in North America has reached 114 million US dollars!This is a pretty good number. If the transaction price is based on this price, the cost of "Raid" will be recovered by nearly half. When the time comes to sell some overseas, it should be able to barely recover the cost, and Chen Xi's reputation will also be retained. But this is not what Chen Xi wants. He needs to let this movie be released in theaters in North America, and show its own value in the real collision of a knife and a gun.

So Chen Xi and the others still rejected these proposals, and instead tried their best to let "The Raid" start to be promoted and released in North America. In the past two days, because of the Toronto Film Festival, the popularity of "The Raid" has also soared. Originally, Chen Xi and the others were in North America. To hype the movie "The Raid", because of the award in the past two days, the hype has become much easier. Theaters that might not have accepted such a movie, now even some have begun to call and actively negotiate.

However, this kind of hype requires a large amount of money to be invested, but after all the money has been invested, Chen Xi and the others have already spent a total investment of 2047 million yuan on "Raid"... This is an astonishingly huge number. It has actually become the movie that Deep Space Films has invested the most so far, which also means that it is very difficult for "Raid" to recover the cost.

But some things still have to be done...

After arranging these things, Chen Xi returned to China and set foot on this land again. Chen Xi felt a little like returning home, and it was still comfortable here. There is no problem in visiting places abroad, but it is definitely not possible to live there for a long time. .

Chen Xicai has just returned to China, and now "Embroidered Spring Knife" has been screened in all major theaters!The recent news that "Raid" won an award also made "Xiu Chun Knife" more popular. After all, although "Raid" won awards abroad, and they also saw a lot of praise, they have never seen it in China, so Everyone can only shift their attention to another Chen Xi action movie, not to mention, "Embroidered Spring Knife" was actually very popular in China before...

In this way, on the first day of "Xiu Chun Dao"'s release, the number of films scheduled has reached a fairly good 31.7%. This rate of screenings is simply overwhelming. Of course, apart from the film and Chen Xi's own reasons for this , Another reason is that there are basically not many good movies in September. This is a time when theaters are relatively sluggish. In addition, the Olympic Games have not passed for too long, so the film schedule of "Xiu Chun Dao" That's why it's so high.

With this kind of film schedule, plus the September schedule, everyone estimates that "Xiu Chun Knife" may get a first-day box office of more than 500 million yuan on the first day!This is also a very good number. Although it does not seem to be too high compared to the number of films scheduled, but in this year, the first day of 500 million is already a number that only big directors have. Can only dream about!
(End of this chapter)