screen age

Chapter 207 The hyped "33 Days of Broken Relationship"

Now regarding the expectations of Deep Space Films and Television for "Embroidered Spring Knife", everyone's expectations are mainly shifted to how much box office the film will eventually get and how much profit it will contribute to Deep Space Films and Television.

Chen Xi's goal is to make "Embroidered Spring Knife" a good box office, which can reach more than 5000 million, and it will be even better if it can reach 6000 million... But now these things have to be hoped for by word of mouth, otherwise , so many things are hard to say.

In fact, a lot of movies, especially ones that get a lot of attention before their release, are likely to do pretty well in their first week, but after the first week, the movie's box office It tends to calm down.

Especially in Hollywood in North America, this situation is even more obvious: the share of Hollywood blockbusters is based on time. For those well-produced and highly anticipated super big films at the beginning, the film studio can get even 90.00% of the box office share in a week. In the second week, it decreases by [-]%, and in the third week, it decreases...so for the sake of profit, many movies squeezed out a lot of their box office potential in the first week, so in the North American movie box office market, it is possible In the first week of the movie, the box office was a terrifying one to two hundred million US dollars, but after the second and third weeks, the number continued to decline.

Therefore, "Embroidered Spring Knife" has one thing for sure: the box office in the next few weeks will definitely not be as strong as the first week. After all, Chen Xi's popularity is also very scary now. Expectations are high in advance.

In this way, the box office of the film should be very good in the first week...but after that, there may be a drop in the box office.

The film's word-of-mouth will limit such declines.

From the current point of view, the word-of-mouth performance of "Xiu Chun Knife" is still good. If this word-of-mouth can continue, then the box office decline of the next movie will definitely not be particularly high.

...While everyone is waiting, the second week of "Embroidered Spring Knife" has begun. The second week of its release is a critical moment for the film to test the final box office. After the second week, "Embroidered Spring Knife" "Finally hit the box office of 2117 million yuan. Overall, the box office this week basically did not drop much.

After two weeks, the cumulative box office of "Embroidered Spring Knife" reached 4355 million RMB, becoming Chen Xi's third movie with a box office breakthrough of 4000 million RMB, and this is also the fastest box office of all his films to exceed 4000 million RMB!

At the same time, it is accompanied by praise everywhere. Of course, everyone's pursuit of "Xiu Chun Knife" is, to a large extent, far from reaching the amazing level of "God Work", and it feels that it is relatively It's just a better film, but the current box office performance of "Xiu Chun Knife" is really not comparable to similar works.

Even, to put it a little more seriously, this movie has actually become, to a certain extent, the latest innovation and breakthrough of the recent decadent discourse and costume action movies. The degree of innovation and breakthrough is quite good. From word of mouth to box office, both have completed a temporary rescue.

The biggest significance of "Embroidered Spring Knife" is that after "The Promise" and "Night Banquet" were very strong at the box office, but their word-of-mouth fell to the Arctic Ocean's blockbusters that weakened people's trust in domestic costume action movies, this movie appeared again to save it. The word-of-mouth of the film, from this perspective, "Xiu Chun Knife" is of great significance.

... "Mr. Wen, in this scene, although you said that from the perspective of the plot of the movie, there was an explosion, but you still can't forget his character traits. He is a bitch, even at this level At that time, we can't lose all the characteristics of mother." Chen Xi is now giving a play to Wenzhang.

Chen Xi is more polite to all the actors and maintains her own image.

In fact, Wen Zhang is younger than Chen Xi in terms of age, and in terms of his status in the entertainment industry, it is not an order of magnitude at all. Moreover, Wen Zhang's current status in the entertainment industry and his situation In terms of performance, it can be said that to be able to get this kind of performance opportunity, it can be said that Chen Xi's support is purely needed, but Chen Xi is indeed very polite.

"I see." Wen Zhang nodded. Chen Xi was indeed very polite, but from his point of view, Chen Xi was polite to him, and what he said to Chen Xi would be more in mind.

"33 Days of Broken Relationship" has now filmed the final part, and if it continues to shoot, it can almost be completed. Now the main actors in the final filming are only Wen Zhang and Bai Baihe. After the filming of their roles, the film will be released Finalized.

Chen Xi had been in the United States for a long time before, so many of the middle clips of "33 Days of Broken Relationship" were filmed by the executive director and the others.

Because of Chen Xi's strict restrictions, the rest of these clips will not be mentioned, but at least they can conform to Chen Xi's original plan, and there are strict standards in every place.

In fact, generally speaking, for a movie like "33 Days of Broken Relationship", most directors would not bother to spend some shot scripts on it, because it would be a waste of time, and there is no need for that, but Chen Xi's film after all It is a kind of copying, and it still has to be done by someone on his side, so Chen Xi still drew his own storyboard script for "33 Days of Broken Love".

With a big shot script, Chen Xi even thought about everything, but even so, the shooting speed was much slower than Chen Xi's.

Because they don't have Chen Xi in their heads, they can have something to directly provide choices.

That's why the situation has become what it is now.

But the movie will be officially released on November 11, and the time from now is quite short, with only a little more than a month left.

Chen Xi and the others asked everyone to cut out the first version of the trailer of "33 Days of Broken Relationship" as soon as possible, and what was presented to everyone was the first version of the first trailer.

And this trailer is taking advantage of the fact that "Embroidered Spring Knife" was released nationwide and performed well at the box office. "The present time node is indeed quite delicate.

At the same time, Chen Xi’s hype about Singles’ Day is still going on. Now there are more and more voices about Singles’ Day in China, and many merchants are keenly aware of these things, especially some e-commerce companies. Arrived, and then followed the trend and started to hype. Strictly speaking, there may be a certain gap between movie releases and this kind of shopping.

But this kind of feeling is also raising the flames of each other. After so much hype, the current concept of Singles' Day has been deeply rooted in the hearts of the people. No matter where it is, it has reached this feeling. At the same time, Chen It's a pity that they also carried out a very important work: linking Singles' Day with "33 Days of Broken Relationship".

At the very beginning, Deep Space Film and Television hyped up this concept, and only started to hype the concept, but it may be a wedding dress for others.

So the most important thing for them is to combine the concept of Singles' Day with "33 Days of Broken Relationship", so that everyone will think of "33 Days of Broken Love" when they hear the words "Singles' Day". In this way, the whole process can finally be completed.

The company's publicity department once again entered a state of crazy overtime.

In fact, the publicity and distribution department can be said to be one of the busiest parts of the entire Deep Space Film and Television. It is almost non-stop throughout the year, and unfortunately, Chen Xi's requirements are too high. On the one hand, Chen Xi's request has even reached the point of being picky. This is mainly because Chen Xi knows the future trend, and the promotion and distribution of movies have become the lifeline of a movie.

If there is not enough publicity and distribution, it is very likely to turn a good film into a waste film.

Chen Xi and the others have invested close to 700 million yuan in publicity expenses, and they have raised a relatively simple film like "33 Days of Broken Relationship" to a terrifying level of 1100 million yuan, but anyway, this film Chen Xi is Counting on becoming the company's first movie with a box office of over 100 million, so [-] million is not too much.

The investment of 700 million yuan has been completed very well under the efforts of the propaganda department who are constantly working overtime. In a short period of time, this investment has achieved quite good results.

"What? Chen Xi is really a super god?! In such a short period of time, a new movie has been released! And... "33 Days of Broken Relationship" should be a category that he has never filmed before. The movie...seems to be worth looking forward to!"

"Chen Xi is already the director of the Toronto Awards. Now he is shooting "33 Days of Broken Relationship". Thinking of the films he shot before, this will definitely not be a problem. I look forward to the arrival of November [-]th...but Ever since I fell in love with director Chen Xi, the cost of movie tickets has skyrocketed!"

...The news of "33 Days of Broken Relationship" has also spread, and many things have exploded.

The first version of the trailer also began to appear at this point, and this version of the trailer is still from the perspective of Singles' Day, and it completely binds Singles' Day and "33 Days of Broken Love".

After this version of the trailer and more publicity, there are a lot of people talking about Singles' Day, and when it comes to Singles' Day, many people will also talk about "33 Days of Broken Relationship".

If this situation continues to develop, there will definitely be no problem with "33 Days of Broken Relationship" gaining huge attention and film schedule when it is released.

(End of this chapter)