screen age

Chapter 242 Global Box Office Strategy
Hong Kong, Japan, South Korea, France, Indonesia, Malaysia, Singapore, and Thailand have always been Chinese-language films... Well, to be precise, they should be the traditional markets for Chinese-language films with the genes of Hong Kong films. In these places, Chinese-language films One has enough influence.

And in these markets, the performance of a film in the North American market has a very important guiding role for them. If it is popular in North America, it will basically perform well in these markets.

In these places, "Raid" has also been screened one after another since mid-April, and Xiangjiang was the first to be screened.

In the past two years, the Hong Kong film market has basically been slaughtered by Hollywood. Not to mention mainland movies, even Hong Kong films rarely rank in the top ten in a year.

In this era, a Chinese-language movie that can earn 1000 million Hong Kong dollars at the box office in Hong Kong is regarded as an outstanding achievement.

As for other markets, "The King of Kung Fu" can actually be used as a consideration.

"The King of Kung Fu" earned 1100 million Hong Kong dollars at the Hong Kong box office, 761 million U.S. dollars in South Korea, 157 million U.S. dollars in Thailand, 245 million U.S. dollars in Singapore, 265 million U.S. dollars in Malaysia, 253 million U.S. dollars in Russia, and 153 million U.S. dollars in the Philippines... "Kung Fu King" Although "The King" is said to be an American film, in these places, it is obviously only Jackie Chan and Li Lianjie who rely on their faces, otherwise these people know that there are not many American actors who are the male lead.

Will the box office of "The Raid" perform well in these places now?

It is conceivable that this is a question that many people are looking forward to.

Xiangjiang was the first to be screened. "Raid" is now well-known in Xiangjiang. Wu Jing also got mixed up in Xiangjiang back then. Xiangjiang's reputation has always been good, and he himself is relatively proficient in Cantonese. These are all helpful aspects. "Raid" is also spoken in Cantonese throughout.

Moreover, in the North American market, which is the wind vane of the Xiangjiang film market, "Raid" has been performing quite well, which also brings the market's expectations for "Raid".

Sure enough, after the first week of its release, the Hong Kong box office of "Raid" reached 840 million Hong Kong dollars in its first week, making it the highest-grossing Chinese film in Hong Kong since 2009. In the second week, the box office of "Raid" was 674 million Hong Kong dollars. The drop is very small, mostly due to their positive reception of The Raid.

"Reproduce the hard bridge and hard horse era of Kung Fu movies!"

"A breakthrough in action movies!"

"The solo show of the talented director Chen Xi."

...Similar Xiangjiang reviews keep appearing, and film critics spare no effort to repeat articles related to "Raid". Chen Xi and the others also spent a little money to promote him personally. Xiangjiang has some word of mouth, so the name Chen Xi has gradually become known to Hong Kong movie fans and has a desire to know more about it.

"Raid" is also in such a situation, and its box office continues to grow. It was finally released for more than a month, and ended with a figure of 2148 million Hong Kong dollars in the Hong Kong box office market. Cherish the track in my head, this is second only to "Red Cliff" and "Happy Family 2009" as the third box office box office of Hong Kong movies this year.

2148 million Hong Kong dollars, almost equivalent to 270 million U.S. dollars, the performance of "The Raid" in the Hong Kong movie box office market is indeed quite eye-catching.

At about the same time, "Raid" was officially released in South Korea, Malaysia, and Singapore. The negotiations on the Japanese side were a little more troublesome, so it is estimated that "Raid" will not be officially released in Japan until May.

"Raid" also performed quite well in South Korea. Within the first week, it won No.4 in the South Korean weekly box office ranking... the box office performance is very eye-catching.

The films performed well in places like Malaysia, Indonesia, and the Philippines, basically reaching the top five or even the top three in that country and region.

Chinese films do have a strong influence in these places, but Chen Xi is not familiar with the places now, and none of his lineup has a strong box office appeal, so it can only rely on the ability of the film. The evaluation, word-of-mouth, and box office in other places, plus some publicity here to get the box office.

In these places, Jackie Chan and the others are the ones who are really influential... especially Jackie Chan's movies, and after that, films such as "Zodiac" and "Heroes of Heaven" basically broke a lot of records at one time in these places.

Therefore, the box office of "Raid" in these places is indeed very good.

In July, the release of "The Raid" in these major film markets has actually ended one after another, and the box office of the film "The Raid" has really shown in these places. The film finally won 7 million US dollars in South Korea. At the box office, it got a box office of 320 million US dollars in Malaysia, 154 million in Indonesia, 160 million in the Philippines, and 100 million in Singapore...

The release of "Raid" in Japan was relatively slow, but the performance after the release was not bad. Little Japan is better, and I have a better feeling for the bloody burst scenes in it, and anyway, Japan also has With a population of more than 1 million, and the North American market has always had a considerable influence on the Japanese market, so "Raid" performed quite well at the box office in Japan, and finally got 540 million US dollars...

In addition, "The Raid" still received a total box office of 690 million US dollars in Europe including Germany, Japan, the United Kingdom and other countries...

Therefore, "Raid" also won a box office of 2144 million US dollars in these countries and regions... These are Chen Xi and the others who can participate in the share. In these places, "Raid" won a total of 500 million for Chen Xi and the others The share of US dollars, these shares have long been the product after deducting the cost, which means that these shares belong to the pure profit that "Raid" now brings to Deep Space Film and Television.

In this way, the cumulative profit of "Raid" reached 1000 million U.S. dollars. Of course, Chen Xi took out a total of 300 million U.S. dollars to hype his reputation in these places, mainly in conjunction with "Raid Raid" to hype, or In that sentence, Chen Xi's main purpose is not for his own popularity in the world, but to make it easier for his next movie to hit the market.

Now, with the release of "Raid" and the good box office performance, Chen Xi's popularity is also increasing, and he has gained more and more influence in these places. The name Chen Xi has gradually entered these countries and regions. In the hearts of many movie fans in the region.

Now some fans of Chen Xi have initially appeared in these countries, and they have begun to pay attention to Chen Xi's previous works, and among these countries, Chen Xi's popularity has risen relatively quickly.It can be said that after "Raid" has been operated, operated and invested by Chen Xi and the others, basically the fan effect and other things generated by this movie are basically concentrated on Chen Xi, not all on the actors That's a pretty good result on the body.

In addition, such a thing brought Chen Xi an unexpected surprise...

This unexpected surprise is that after the popularity of "Raid" and the hype of Chen Xi, with the combination of the two, more and more people are paying attention to Chen Xi's previous movies, so "Frontier Storm" "Now in these places, they unexpectedly sold copyright fees of 60 US dollars. Although it is not a lot, these are pure profits, and they are also pure profits that are not planned.

In fact, most of them are more interested in "Xiu Chun Knife", but Chen Xi does not intend to sell the copyright of "Xiu Chun Knife" directly, because he wanted to wait to see the effect of "Raid" from the very beginning. Considering whether to launch her own "Embroidered Spring Knife" overseas, and now "Raid" is doing quite well, so Chen Xi also began to plan for the overseas release of "Embroidered Spring Knife". In North America and some major markets, it is still necessary to use the method of self-publishing. This is also to continue to train talents in this area. In other places, the method of buyout can be implemented.

The overseas distribution of "Embroidered Spring Knife" is now slowly on track, and it has begun to become the next project. This is what Chen Xi has always wanted Deep Space Film and Television to take on this responsibility. He wants to make Deep Space Film and Television Overseas distribution is also gradually done.

... The matter of "The Raid" has gradually come to an end now. This movie was actually still released in some countries and regions in 2010, but the large-scale release basically ended at the end of 2009. In the end, It got a box office of 4107 million U.S. dollars. In fact, if converted into RMB, it is almost 3 million yuan. "Raid" is actually Chen Xi's highest-grossing movie now... But on the Chinese side, everyone still habitually Take "33 Days of Broken Love" as the highest-grossing film directed by Chen Xi.

The matter of "Raid" is almost over now. When Chen Xi started in April, he mainly shifted his work focus to "BJ Meets Seattle". In fact, if "BJ Meets Seattle" is as expected, it can earn The money received may be higher than that of "Raid". After all, this movie is on its own home court in China. Sometimes it is true that its own home performance is more reliable, but the significance of this movie is definitely not as good as "Raid". After all, Chen Xi has gradually proven himself in the domestic market. What he wants to do now is to expand overseas. In this regard, "Raid" is more meaningful to Chen Xi's future.

"Raid" will pave the way for Chen Xi's next blockbuster film that wants to make a difference in the global market.

(End of this chapter)