screen age

Chapter 28 Slapping in the face feels great!
(I want to hear more of your voices, I want to receive more of your suggestions, search and pay attention to the WeChat public account "qdread" now, and give more support to "Screen Age"!) Self-defeating?"

Yao Guangbo said with a bit of coldness at the moment: "Although the sales of vacuum cleaners are indeed good recently, I heard that some people were scared by that advertisement."

This guy has been busy with other things these days and hasn't paid attention to that ad for a while.

He was relieved when he heard that someone was scared by the advertisement before, but he didn't expect the changes in the past few days.

So he's speaking out now.

"This is a piece of data, let's take a look." Now, Tian Gexin handed a piece of data to Yao Guangbo.

"What data?" A little ominous premonition appeared in Yao Guangbo's heart.

It seems that this Tian Gexin came prepared?What's the situation?

Taking the data with suspicion, what Tian Gexin saw was a rather beautiful report card.

It says that some TV stations gave feedback. Chen Xi's commercial ratings before, these things, there will still be feedback.

This is the first one...Of course, the ratings of this type of advertisement have nothing to do with the advertisement itself. In many cases, advertisements are bundled and sold together with TV dramas or variety shows, and there may be TV stations in the middle The problem of self-checking ratings may not really explain too much.

Then, there is the recent sales data of Haier vacuum cleaners...

Of course, this does not explain too much. After all, no one knows where the credit for the sales data of Haier vacuum cleaners is, and no one dares to say that this is the effect of that advertisement.

But the next one was quite a surprise.

Because there is a data below, that is, the advertisement has only appeared for five days, but now it has already had millions of hits on major video websites.

In 06, because of Internet and piracy issues, the lives of major video sites were both happy and unhappy.

The happy part is that there is no problem with the copyright, and the video sources are quite extensive. The unlucky thing is that it has never been on the stage, and it is difficult to get real expansion.

In this era, a video that can reach 100 million hits is also a pretty good thing, and it will be sought after by many people.

But this ad has already received more than 300 million hits in just five days, and there are so many comments!

This kind of click rate really makes people feel breathless.

There is another most important question, that is, this is an advertisement!

It is not too much to multiply the click-through rate of an advertisement by five.

After all, in normal times, everyone is annoyed when they see the advertisements on the TV station, and it is even possible to switch the channel directly to stagger the advertisements.

But now they actually go to watch an ad specifically...and push the click-through rate of the ad to such a high level.

"real or fake?"

Yao Guangbo, who hadn't paid attention to these things for a long time, seemed to have been hit by a hammer at this moment, and the blood on his face faded a lot.

"Your data..."

He originally wanted to say that he did not know where Tian Gexin's data was obtained, and he did not know whether it was true or not, but after a little thought in his mind, he knew that what he said was so unreasonable that everyone could see through it at a glance , is really too low-level.

After all, on this kind of occasion, it is impossible for Tian Gexin to deceive himself with fake data. If he really used fake data, he would be exposed... The impact would be really great, and it would subvert some people's opinions. would take that risk.

Thinking of this, Yao Guangbo swallowed the words he was going to say, and his face became very ugly.

The so-called self-destruction without attack is exactly what it means now.

Looking further down, there are some ad people's comments on this ad, and these things can't be faked:
"Under the soil of China, purely relying on creativity to make advertisements exciting and attractive, the vacuum cleaner of Haier Company can be regarded as one of the best. They dared to do this, so they succeeded! The creator of this advertisement is very good and also Very capable."

"The advertisement of Haier Company should be regarded as a great innovation, which will make many people interested in this vacuum cleaner from now on. This kind of advertising method is unimaginable, but wonderful and moving. This innovation should also get the reward it deserves."

"Domestic household appliances have always been considered to be of low quality and low price, even if they are exported, they are rarely branded as Made in China. Haier, a leader in China's household electrical appliance companies, suddenly appeared with such a creative advertisement when China's household electrical appliance industry was maturing , Young people will be impressed by the creativity of the advertisement, and young people are the backbone of society, they will influence people of all ages, this advertisement is wonderful!"

…Such comments, and verified the authenticity of the previous data from another angle, made Yao Guangbo feel his face slap.

At the moment, he really didn't have the face to continue messing around, let's talk about nepotism, so he sat back on the stool with a gloomy expression.

Seeing Yao Guangbo like this, Tian Gexin felt as if he had suddenly eaten a bowl of iced mung bean soup in the hot summer, needless to say that he felt so relieved.

"Son, your friend not only didn't implicate me, but also made me fight a turnaround!"

This expression made Tian Gexin want to recall it ten thousand times in his heart.

This time a lot of things were really cool.

Sometimes, things really have two sides, and they are mutual generation and mutual restraint, just like water can overcome fire, but if the fire is too strong, it can still turn all the water into water vapor and evaporate directly...

Indeed, Yao Guangbo used his previous words to choke Tian Gexin, and let people talk about Tian Gexin from the side, and it was effective, but now, everything has been bounced back, and additional damage has been added!

…Walking out of the conference room, many people also started discussing today’s events, but they all talked quietly in places where no one was around. After all, among the voices of discussion, there were a lot of ridicule and secrets about that fellow Yao Guangbo. sarcasm.

"Hey, Yao Guangbo is a mess today!"

"It also has to be said that the advertisement of the leather bag advertising company is really wonderful! It is normal for such a miraculous advertisement to have a good effect."

"Anyway, Yao Guangbo missed a move this time!"

"Tian Gexin is quite good, and he also met a more suitable person."

...Chen Xi's advertisement is really popular. Now on the Internet, ordinary people, professional advertisers, and media people are almost all praising it.

They all expressed their admiration from the innovative angle of this advertisement, and some people also expressed their admiration from the shooting angle of this advertisement.

This is also an affirmation of Chen Xi's director ability...

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(End of this chapter)