screen age

Chapter 335 Oscar, Oscar!
When "Gravity" was finished, the whole world paid attention.

In fact, everything is different from before. Now there are more people paying attention to Chen Xi, and Chen Xi's halo is even stronger.

The fact that Chen Xi's aura is stronger is not only because of the previous awards of "Gravity" but also the world's box office. In fact, there is a very important reason that in March this year !
March 2013 is actually a very important day for Chinese movie fans, including Chen Xi who also suspended the work of "Interstellar", because at this time Chen Xi has something to go to the United States, and this is still a good thing.

In fact, this matter has really started a long time ago.

At the end of 2012, China and the United States had already submitted a film for the next year's Academy Award for Best Foreign Language Film: "Gravity".

Indeed, this is the most successful commercial film in China's history, and it is also the Chinese film with the highest box office and the highest influence worldwide.

Such a movie is not only a commercial success, but also an unprecedented literary success.

The rating of this movie on IMDB still maintains a very good 8.3 points so far, and it basically maintains a particularly high score on various other movie review websites. There are countless people who like this movie in the whole world .

Under such circumstances, China is obviously going to send "Gravity" to participate in the Oscar competition.

Needless to say about the Oscars, in fact this is a very good award. Many things not only have the significance of fame but also have a lot of practical significance.

Many movies were originally unknown, but because they won Oscar awards, they soared into the sky, and instantly attracted the attention of people all over the world.

And many filmmakers have become the darlings of movie fans around the world precisely because they have won Oscars.

It is such an Oscar that attracts too many people.

In fact, some people have even calculated the Oscar award specifically for it. All in all, winning an Oscar award, even if it is a little bit irrelevant, can still bring a film a much higher global box office and revenue. .

The Oscars are also the most influential film awards in the world. This is not a film festival, but a real film award.

This year's Academy Awards announced the final nominations for this award to the world on January 1.

Then came a scene that surprised the Chinese audience:

Gravity has several spots on the Academy Award nomination list:
Best foreign language film nomination, this is obvious, if "Gravity" has an Oscar nomination, this should exist...

In fact, just such a nomination for the best foreign language film is already very remarkable. As a director of a film, it can be said that he has something to show for it.

In fact, there are quite a few Chinese-language films that have won the title of the most foreign-language film, but in the end, they basically fell into the sand. Only "Crouching Tiger, Hidden Dragon" at that time finally succeeded, and then swept away 1.28 million in North America. The box office in US dollars, now that "Gravity" has been released, and the box office performance of this movie is quite good, I don't know if it will win the final award.

Then, "Gravity" was nominated for several awards including Best Director, Best Visual Effects, Best Editing, and Best Sound Effects!

This is amazing!
Of course, in fact, the best visual effects and best editing are just some nominations after all, and they are some irrelevant awards. Even if you really get such an award, the final influence is actually very limited: many After watching a good movie, most movie audiences will always remember the leading actor and director of the movie in their hearts, and at most they can remember the screenwriter, but how many movie fans can know the later stage of the movie and the origin of the movie Makeup artist or something?Obviously this is impossible!

So these awards are destined to be unknown, at least most people will not remember.

but!

Top priority!

There is actually a nomination for Best Director this year!

This is really breaking news.

In fact, it's rare for a film to be nominated for both Best Director and Best Foreign Language Film.

In fact, there are not a few of the best foreign language films that are nominated for best picture at the same time. After all, as long as the Oscars can be released in commercial theaters in North America, they can basically be eligible for the Oscars. , in terms of name, on the contrary, it can nominate one more best foreign language film, and other places are not limited...

But after all, theoretical things are always theoretical. It is obviously very difficult for foreign language films to win real awards, so even if these films have received a few nominations, it is difficult to really win awards in those places.

But "Gravity" was nominated for the best director. This is really great. In fact, it has completely exceeded Chen Xi's own expectations. He never thought that he could be nominated for the best director!
Don't think that it's just a nomination and you don't really win an award. In fact, that's it... In fact, although this is just a nomination, the gold content contained in it is too high.

Of course, Chen Xi himself knows what the whole thing is like, and he also knows what he should focus on. Anyway, it is impossible for him to become the best director. His main direction is still the best director of "Gravity". best foreign language film.

In fact, the best foreign language film is still relatively difficult, which includes many aspects.

First of all, because the box office performance of "Gravity" in the whole world can only be described as crazy, and Oscar has always had some tacit relationship with high-grossing movies, so on this point However, the box office of "Gravity" is too high, which has actually become a disadvantage.

Secondly, because the main competitor of "Gravity" this year, the Austrian film "Love" has strong competitiveness. On the original time and space track, this film finally won the Oscar for Best Foreign Language Film... In fact, this film has competed with "Gravity" before for the Cannes Film Festival awards. The schedule of the two films is almost the same, which is really fatal...

But if there are many benefits of being able to get a best foreign language film, Chen Xi absolutely doesn't care if she gets such honors...

After the Oscars announced the nomination awards, many movie fans in the current Chinese film industry are rejoicing, and everyone is expressing their opinions on this matter.

"Chen Xi is really great! "Gravity" won the award in Cannes before, and then it won such a high global box office, and now this movie is going to participate in the Oscars. I really hope that Chen Xi can bring us back a small Oscar. Man! Having said that, I don’t know how competitive this movie is at Cannes, it’s really worrying!”

"It's great! The nomination of a foreign language film and the nomination of the best director for "Gravity" are really exciting! I hope this movie can also have a pretty good ending at the Oscars..."

...Among many people's comments, the Oscar PR for "Gravity" has been unfolding. Apart from filming "Interstellar", Chen Xizai has been busy with this matter.

It's not like Oscar can't do public relations.

In fact, these things have been unfolding. Deep Space Film and Television has been operating some relationship networks in the United States since "Raid" and has certain publicity capabilities. So now, these things can already provide them with a pretty good public relations situation. ...

Chen Xi occasionally participates in this public relations, after all, this kind of public relations will also bring him closer to many other people.

Celebrities, food, a cozy environment, and pleasant conversations are just the "starters" of winning votes in an Oscar public relations campaign.In fact, as long as there are ambitious film producers, including the current Deep Space Film and Television and its branch in the United States, they know that these investments are meaningful, because they have won the favor of the academy and judges, and their works have been nominated and even won Oscars. can bring great economic returns.The re-screening of the film, the release and reprint of DVD, the sales of peripheral products, and even the investment in other films of the company seem to have become a matter of course. This is the "reputation" effect...

Of course, the current business of "Gravity" is already successful enough, so they don't need to think too much about it.

However, in this "Game of Thrones" Oscar in the United States, both the stars and the judges have become pawns in this highly competitive game of power.

In terms of public relations, "2014 Years a Slave" in 12 was a good performance. Brad Pitt's Plan B company used a very cheap and grassroots method to make "2000 Years a Slave" cost only 12 million US dollars. "Year" was sent to the top of the Oscar throne, breaking a bloody path for literary films.

Behind the scenes of the Oscars, some people have even pessimistically said that "no award is real and credible", "everything has a price and compensation", "in order to win, you can pay anything", "Harvey Weinstein completely Changing the game for film awards"... an escalating PR campaign that has completely changed the way films are promoted during awards season, becoming more "aggressive," "effective," and looking more like a political campaign...

From this point of view, Chen Xi and the others are definitely not lacking in opportunities, not to mention, the quality of "Gravity" itself is quite good.

After the public relations of "Gravity" officially started, Chen Xi needed to worry about a lot of things, and he really started to get busy. Coupled with the "Interstellar" matter, he was quite busy, but during this time And Chen Xi also started to be busy and happy. After all, he seems to be very busy with his busy work, which is better than anything else.

Another very important event in "Gravity" is the Oscar nomination banquet. Chen Xi also participated in this banquet. It can be regarded as meeting a lot of people in the American film industry and making friends, which made Chen Xi more self-satisfied. I am also a little happy, that is, at this banquet, Chen Xi not only was not left out, but was recognized by many filmmakers in the United States, and then someone came over to chat, and even many actors expressed their hope to participate Acting in Chen Xi's next movie, Chen Xi can also feel that although most of them are just polite greetings, there are really some people who really like Chen Xi's movies.

This also relieved Chen Xi a little. Fortunately, some things like his reputation here have really been established!
Time is moving forward.

Soon, March is here, and so is the Oscars!
This year's Oscars has a considerable broadcast rate throughout the world. In the past two years, the global economy has been in a downturn. In order for the Oscar organizers to recover the cost of this award and even make a fortune, it can be said that it is a headache. Therefore, we have spared no effort in matters such as broadcasting, and there are also a few online video sites in China that have started broadcasting the Oscars, which of course also includes deep space videos.

In fact, Chinese people this year are quite concerned about the Oscars. In some people's words, they think that the Oscars have never been so popular in China. The reason is that everyone can understand: it is obviously because of Chen Xi!
Chen Xi's "Gravity" was too well-known and influential before, and it had a great impact on the hearts of Chinese movie fans.

So at this time, it is only natural that everyone pays attention to the Oscar journey of "Gravity".

Under the watchful eyes of many Chinese movie fans, Chen Xi also appeared on the red carpet. What made them even more happy was that although Chinese video sites only relayed live broadcasts, the American TV stations on the live broadcast still had their cameras I aimed at Chen Xi for a long time.

Chen Xi is also very well dressed today. Her well-proportioned figure and handsome appearance soon became the object of some people looking at the computer screen and licking the screen.

Chen Xi himself also met some reporters, some from China and some from foreign countries. Of course, they asked him about his expectations for the Oscars. Chen Xi said a few words casually, and then went inside. A heavyweight figure in the Chinese film industry: Ang Lee.

Of course, Ang Lee needs no introduction. He is a talented man who has learned both Chinese and Western cultures. His movies representing Eastern culture, Western culture, or a fusion of the two are all quite good.

This year, he mainly came with "Life of Pi".

When the two met together, they were actually watched by the live broadcast here for more than 20 seconds. The meeting of two outstanding Chinese filmmakers seems to be not only liked by Chinese people.

(End of this chapter)