screen age

Chapter 36

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"Broken 2!"

"It really broke 2!"

"Suhuai TV, has there never been such an awesome program?"

... Countless voices began to appear.

Because, in the fourth episode of "If You Are the One", the ratings reached 2.34%, ranking third among variety shows in the same period!
Ranked No. [-] in Sunday's variety show!

Moreover, anyone with a discerning eye can see that there is nothing in "If You Are the One" that falsifies the ratings.

This is the real deal, a nail-biting ratings for every mouthful.

This episode of "If You Are the One" had a ratings breakthrough of two points, which was an extraordinary thing in the eyes of everyone.

After all, apart from CCTV and Zhongnan TV, there has not been a variety show whose ratings can break through two points for a long, long time.

"If You Are the One" is the first one!
The next day, there was an uproar on the Internet.

There are more and more people discussing this show.

This show is also beginning to challenge the dominance of several variety shows of Zhongnan TV... and all this, but only after a month.

too fast!
Everything is so fast!
In a very short moment, the show has reached an unbelievable height.

Before this program was released, no one would have thought that Suhuai TV could become a new favorite in the industry with such a program.

Then, on this day, Suhuai TV station also released an official news: Next, "If You Are the One" will be broadcast on Friday, Saturday, and Sunday three times a week...

On this point, Chen Xi himself did not make any efforts... It was purely Suhuai TV's own practice.

On the original road, "If You Are the One" was broadcast twice a week, from 10 years to 15 years, and after 14 years, it was changed to one episode a week...

After all, no matter how popular a show is, there will always be a day of prosperity and decline.

But this time, Suhuai TV station directly broadcasts three episodes a week!
The reason is actually very simple, because the ratings of "If You Are the One" are too high, Suhuai TV station does not have the confidence to produce another program with such ratings.

So it's better to directly develop most of the value of "If You Are the One", three times a week, and constantly bombard.

Another reason is the characteristics of the program "If You Are the One", because this program generates attraction through the communication and collision with everyone through words, there are no particularly big-name stars in the middle, and there is no constant need for some new gimmicks...

So, to put it bluntly, the production cost of "If You Are the One" is very low, and one episode can be produced for less money, which is different from other programs.

In this way, even if it is three weeks a week, it will not cost much, but the benefits must be very good.

Now "If You Are the One" has launched its own advertising and investment promotion, and the advertising cost has continued to increase. From the initial ordinary price of about 100 for 20 seconds, the price has skyrocketed to 30 for 15 seconds now.And when the show first aired, "If You Are the One" didn't have any title advertisements, but after the latest bidding, the single season title fee of "If You Are the One" has already reached 500 million!

With such a terrifying benefit, Suhuai TV has no way to stop it.

I'm used to living a miserable life, so it's really attractive to have such a sudden attack.

For each episode of "If You Are the One", there are four commercials in the program, each time 2-4 minutes long *** 44 commercials, including 5 program previews, the total duration of commercials is about 12 minutes...

Therefore, one can imagine how much advertising benefit an issue of "If You Are the One" can bring.

Of course, after this bidding meeting, Chen Xiku's haha ​​days are finally over.

Because he has always insisted on the copyright of "If You Are the One", it is almost the harvest season now.

As soon as the news came out, the Internet shook.

"Suhuai TV Station is simply stealing money! It broadcasts three episodes a week, and the net profit of one episode is so much... They will turn around in a month!"

"Three episodes a week...Suhuai TV has really become an upstart."

"This is really a big deal... Suhuai TV Station shouldn't overdraw the consumption potential of its own programs..." This is what some sour David TV people said.

So many TV stations want to challenge the status of the Huawai princes of Zhongnantai, but it is a pity that let alone success, even if they want to get some leftovers to eat, it is very difficult...

As a result, "If You Are the One", such a simple program, has achieved such a great success after testing the waters, no wonder their stomachs are always sour.

For ordinary audiences, it is praised constantly:

"This is a good way! The first issue has changed to the third issue, and we can see more content! My Cai Nuo, I can finally see you a few more times!"

"Zhao Yiyi, Zhao Yiyi... the thought of being able to see you three times a week makes my heart melt!"

"Teacher Le Jia's sharp words and Teacher Meng Fei's wisdom can now be seen three times a week. Suhuai TV is really good governance!"

... Ordinary audiences are of course just starting from their own perspective, and they don't need to think too much about things.

But Chen Xi was different.

"Three weeks a week?"

Ever since he found out that Suhuai TV station was going to start broadcasting "If You Are the One" officially, and after he removed "Lucky 100%", besides being excited, he was somewhat vigilant.

What is exciting is that after working hard for so long, "If You Are the One" has finally turned around, and even started to challenge Zhongnantai.

What is vigilant is...he feels that Suhuai TV station gives him the feeling that his steps are too big and it is easy to scratch his head, and now Suhuai TV station gives him the feeling that he is really a little too eager for quick success.

As far as this show itself is concerned, it is not a problem to split it into three episodes... But Chen Xi always felt that doing so seemed a bit too much.

However, he suggested it, but was blocked by the higher-ups. There was nothing he could do about it. After all, the TV station was not his. Even if he was the creator of "If You Are the One", he would not be able to handle those things when the time came.

However, a small lump gradually appeared in Chen Xi's heart.

But for these things, it may not be that they have obtained the memory of the future, and they can really predict everything. These things still depend on their own methods.

So, now Chen Xi no longer thinks too much, but begins to devote more attention to her own film affairs.

He is now creating "If You Are the One" and he is in charge of a lot of things in this program. In this way, Chen Xi is not as busy as before and has more time. (The novel "Screen Age" will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone! Open WeChat now, click the "+" sign on the top right "add friend", search the official account "qdread" and pay attention, hurry up!)
(End of this chapter)