screen age

Chapter 38 The Ratings Problem

After the four episodes of "If You Are the One" are aired, it is confirmed that within the next time period, it will be aired three times a week.

This matter has received mixed reviews in the industry, but it has been widely praised among the audience. Of course, the advertising fee is also rising.

At this moment, everyone is concerned about two things.

The first thing, of course, is the quality and ratings of "If You Are the One". Everyone is a little skeptical. They wonder whether the program can maintain the same quality as before after broadcasting three episodes a week, and whether it can guarantee such a high ratings... …

If the ratings don't drop at all for three weeks a week, it's really terrible.

The second thing is that Zhongnan Satellite TV has now begun to make targeted arrangements for the recent events of Suhuai TV Station.First of all, there is a program that will be broadcast soon, that is, "The More Straightforward the More Happiness".

Judging from the memories Chen Xi got, "The More Straightforward, the Happier" was run very well at the time, and there were variety show hosts like Wang Han and Ma Ke in it. It's a pity, after this show, Haven't done it for a few years.

This program is scheduled to start broadcasting on the Internet on Saturday, which makes many people think that "The More Straightforward the More Happiness" is aimed at "If You Are the One".

So everyone is now starting to pay attention to another topic: Is it possible for "If You Are the One" to challenge the ace status of Zhongnan TV's variety shows?

First of all, there is concern about whether the new variety show "The More Straightforward the More Happiness" can beat "If You Are the One" by Zhongnantai... On this point, many people have maintained a wait-and-see attitude.

After all, "If You Are the One" and "The More You Are the More Happy" are aired at different times, and the positioning of the two is different. Besides, "If You Are the One" has now occupied a large audience share in a very short period of time, and has also caused a lot of Good audience reputation and attractiveness, in this case, it is unrealistic for "The More Straightforward" to attack "If You Are the One".

What everyone pays more attention to is the two programs that are relatively close in the two time periods, and they are more worthy of everyone's attention.

"If You Are the One", "Happy Camp"!
"Happy Camp" is an old trump card program of Zhongnan TV. This program has attracted countless people's attention and the ratings are also very high.

After the trough in 2004, "Happy Camp" launched a new anchor plan. Two new anchors, Du Haitao and Wu Xin, were selected by means of a reality show, which injected new blood into the show and changed the public. The trend of aesthetic fatigue.

After that, the ratings continued to rise, until now, the ratings were basically able to maintain more than 2%...

Therefore, when "If You Are the One" was changed to broadcast three times a week, everyone also looked forward to seeing the bloody fight between these two programs on Saturday.

The time of the two programs is similar, and they both have a foundation of popularity. Therefore, it is obvious that on Saturday, the two programs are a way of fighting each other.

If the time slots of the two programs are almost the same, then the struggle between them will be obvious, and if the other party does better, it will take away the ratings from its own bowl.

This kind of competitive relationship is very simple and rude.

In this way, everyone is willing to see the fight between these two programs that are head-to-head against Maimang...

If the Suhuai TV station can really show a program that beats Zhongnan TV station in the same time, it can indeed be regarded as a legend.

Since Zhongnan TV challenged CCTV's low position and achieved certain results, other TV stations have basically been firmly suppressed.

But now between Suhuai TV Station and Zhongnan TV Station, it is a bloody fight with a bayonet, and it is also a fight that challenges the strong.

Both are on Satellite TV, and they are in the same period of time. In addition, the influence of the two programs and the meaning behind them... So this battle has attracted a lot of attention.

On Friday night, the fifth episode of "If You Are the One", which is also the first episode after three episodes a week, began to air officially.

This is the first episode, and there are a lot of people following it. Of course, not everyone knows about it. The first episode started broadcasting on Friday.

After the rebroadcast of "If You Are the One", the ratings on Friday are in front of everyone.

"2.01%!"

The ratings did not increase but decreased, and many viewers who learned about the ratings immediately became noisy.

Especially those loyal fans of Zhongnantai.

After they got the ratings, they immediately judged that Suhuai TV station would have a major problem this time.

"Look at Suhuai TV's stupid move? The ratings of "If You Are the One" have plummeted. It is obvious that they did something wrong and something went wrong. I think the ratings will plummet in the future."

"Do you still want to challenge Zhongnan Satellite TV? This is just a whimsical idea, right? How many years has Zhongnan Satellite TV dominated? How could it fall because of a blind date show? Of course, even if they want to challenge a few programs of Zhongnan Satellite TV, That's quite unrealistic. For Suhuai TV, I just want to advise them not to be too ambitious! The previous results are already very good."

"Three times a week, it should be an inevitable decline in production quality, right? From once a week to three times a week, the gap between this is indeed quite large. If this continues, I guess "If You Are the One" will be Become a short-lived show, a flash in the pan."

…Similarly, the fans of China Southern TV kept making their own comments and making noises. In their hearts, what Suhuai TV did this time was shooting themselves in the foot.

At the same time, there are also some media that are not very clear about the truth and are fueling the flames:
"The End of the Ratings Myth? "If You Are the One" ratings did not increase but dropped and became the hottest topic of the week"

"<If You Are the One> may fall to the altar, the ratings drop caused dissatisfaction of advertisers"

"The Prophecy of Rise and Decline, Central and South Taiwan's Hegemony Is Unshakable"

...Similar reports are emerging one after another on the relatively more impetuous Internet, and many media have joined the ranks of bad-mouthing "If You Are the One".

Although it is only a day's ratings, it is difficult to really explain too many things. These media and the Internet also know this truth, but they also want to use such titles to attract readers, create conflicts, and increase attention. As for other Things... Let's talk about it later!

Such audiences and media have brought many people who don't know the truth to a position where they start to be quite skeptical about "If You Are the One".

(End of this chapter)