screen age

Chapter 8 Amazing Advertising Creative Planning

After taking care of Meng Fei, Chen Xi and the others non-stop took care of Le Jia, another important character in "If You Are the One". Now, the two hosts are already working together.

Now Le Jia is not well-known, and he actually needs such a program.

On this day, Ye Dongnan came to the TV station to look for Chen Xi.

The two met in the coffee shop downstairs.

In 06, smart phones hadn't appeared yet, and it was far from happening that you had to take pictures when you came to a coffee shop.

In any case, Ye Dongnan has a good skin, his clothes and hairstyle are very trendy, his appearance is much better than Chen Xilai, who has been busy with work recently and has messy hair and stubble all over his chin , Chen Xi looks more handsome than Ye Dongnan, but he has been really busy recently.

"I also have an appointment with someone, she will arrive soon." Ye Dongnan said to Chen Xi with a smile.

"Who? Old Ou?"

"You'll find out later."

After a while, a woman walked into the coffee shop. She didn't have too much make-up, but she had delicate facial features. She was about 1.7 meters tall and had a good figure, but she was a bit flat-chested. It should be a wild model.

"This is my friend." Ye Dongnan smiled and introduced to this beauty: "She is doing a program on Suhuai TV station now, and she has a very big background."

"Hello, Director Chen." The woman probably heard Chen Xi's favorite title from Ye Dongnan, and sweetly said to Chen Xi: "I've heard of your name a long time ago!"

"Really?" Chen Xi seemed a little lukewarm: "Thank you."

"Her name is Han Mengjie, she was introduced by a friend of mine, she's a model." Ye Dongnan winked at Chen Xi, only to be greeted by Chen Xi's still calm expression.

After chatting for a few words, Han Mengjie was very savvy, she left first, and she just left, Chen Xi frowned: "Dongnan, you didn't promise her anything, did you?"

Ye Dongnan didn't answer directly, but just said: "What? Don't you think it's okay?"

Chen Xidao: "My current program is very formal. It is also a provincial TV station. If she wants to enter, then she can. Follow the formal procedures. I can give her an interview, but I can't promise more. .”

Chen Xi is in charge of this program now, and many things are done carefully, even on thin ice. It is indeed impossible to guarantee too much.

He will try not to fall behind.

Ye Dongnan has been friends with him for many years, and of course he has understood many things. Judging from Chen Xi's expression, he should really not agree to this matter.

At the moment, Ye Dongnan could only shake his head slightly: "Okay, I know, I'll be perfunctory here." He suddenly felt that what Chen Xi told him last time was true, even though he insisted I thought it would be almost impossible for Chen Xibu to pick up girls, but now this idea has really shaken.

"How about the ad thing?"

Chen Xi still has a lot of debt collectors these days, so he asked more interestedly.

"I came to see you today, and there is one more thing to tell you. Well, now that the advertising side is basically finished, Lao Ou and I have come up with two creative plans, and they don't feel very good. What about your plans? Ok?"

"Well, I'm done, I made a PPT." Chen Xi said, "I'll send you an email when I get back, don't forget."

"it is good!"

After saying goodbye to Ye Dongnan, Chen Xi used a computer to send his plan to Ye Dongnan's mailbox, and then he began to prepare to board the plane to the capital.

In Beijing, they passed the interview with a male model who graduated from an art school. This male model Ye Ling and the others set it up to be more topical and sharp-tongued, so Chen Xi had to personally check the location recording of him this time.

"How is it? Did Chen Xi give you the plan?"

Ye Dongnan had just met Ou Yangzhi, and Ou Yangzhi asked out loudly.

"Oh, I said you two are really boring now, one has become a Puritan, and asks me about business all day long, will we not be good friends in the future?" Ye Dongnan looked helpless.

Ou Yangzhi shook his head: "Isn't this very concerned? But, didn't you say that Chen Xi is busy with a plan and has been in the dark recently? Where did he get the time for planning and creativity?"

"I don't know about that, but I still trust him more. Originally, Chen Xi was more reliable, but now he has become even more reliable."

"En." Ou Yangzhi hummed, but he didn't have too much expectation for Chen Xi's plan in his heart. The reason is very simple-although advertising planning has a lot to do with flashes of inspiration, if he doesn't have more time If you come to study it carefully, it will be difficult to realize it in a flash of inspiration.

Chen Xi didn't study advertising in the first place, and now the advertising planning must fall on him and Ye Dongnan.

"Success, let's check it out now." Ye Dongnan turned on his laptop, downloaded the PPT that Chen Xi had sent him, and opened it.

In fact, even Ye Dongnan didn't have much hope for Chen Xi's advertising plan.

Especially when the two of them saw the beginning of Chen Xi's advertising plan, they were even more puzzled.

"What is this guy doing?" Ye Dongnan couldn't hold his breath anymore: "Why did he turn this into a thriller? What is he trying to do with the commercial like this?"

Only Ou Yangzhi just watched intently and did not reply to Ye Dongnan's words.

The two continued to look down, only to find that this is not mainly a thriller, but mainly attraction and suspense...

In any case, it did a pretty good job on this point, with plenty of suspense. Although it makes people suspect that it is a thriller advertisement, it can at least attract people's attention.

Ye Dongnan wanted to know what kind of plane Chen Xi was up to, so he accelerated the speed of flipping through the PPT, and then quickly turned to the last page.

Then, even Ou Yangzhi, who was usually calm and almost unsmiling, burst out laughing now.

"How did this kid come up with it?" Ou Yangzhi couldn't help but said, "The effect is really great."

"Hahahaha! I didn't expect him to bury the key things behind...We haven't had such an advertisement before in China, have we?"

"This kind of refreshing advertisement is usually only the patent of foreigners. This idea has left us several streets away!"

Ye Dongnan was also full of emotion: "This guy is really reliable at critical moments! With this advertising idea, even if we have nothing to do with each other, we should be able to win the bid, right?"

Chen Xi's advertising idea comes from his future soul, and his advertising idea is one of the top ten best creative ads in 2013, which is of course refreshing.

(End of this chapter)