screen age

Chapter 97 Officially Finalized
Before negotiating with Huayi, "Border Situation" had already negotiated with Bo Na.

However, no success.

It's not that the conditions cannot be negotiated...but, Chen Xi thought about it carefully, Bona's publishing ability...

I can only hehe.

Bo Na and Hua Yi, it's very interesting to talk about!

Bona started out as a publisher, and since then, he has succeeded in many films. From 2004 to 2005, "Dragon Tiger Gate" and "Aunt's Postmodern Life" were quite successful. Last year, Bona participated in the investment and production of "Scared City", "Disciples", "Yangtze River No. [-]", "Red Cliff", "Fuse" and many other films. "The True Colors of a Man"...

These films all take a lot of time. When they put all their time into production, it is difficult to achieve anything for distribution.

According to the memory in Chen Xi's head... This year, Bo Na's "Certificate of Fame" is not bad in quality, and it is the pinnacle of Chinese cold weapon war movies. Chen Kexin is as good as ever, but was cheated by Bo Na's release In terms of publicity, it lost dozens of streets to "Assembly".

As a result, "Assembly" became a domestic film rescue work, almost killing "Transformers", but the box office of "Voting Certificate" was not as expected.

As for Huayi, who started out as a film producer, the cooperation with Feng Xiaogang really started the concept of "New Year's Movies" in China.

Last year, the box office of Huayi's three films ("Night Banquet", "Baby Project", and "Mo Gong") was nearly 3 million yuan, accounting for 21% of the total box office of domestic films...

This year they mainly released "Assembly", and they didn't get involved in many film makers.

Therefore, in 07, these two companies were reversed from when they established themselves.

Huayi's publicity has always had its own unique features, and many classic film promotions come from him.

Especially the small steel cannon, it is a deep understanding of its taste.

It's not easy to say more about the daily routine of talking about it, running city propaganda, hype to news broadcasts, and even a lot of dark history.

Therefore, if it is really only about the professionalism and creativity of publicity, Huayi is the best candidate.

Chen Xi still focused on Huayi.

"So, you just need to outsource general publicity?"

On Huayi's side, Zhao Guang, the deputy director of publicity, asked Chen Xi and the others.

Huayi's ordinary publicity is also a traditional way of publicity: movie posters, bus stop signs, movie theaters, promotional ads... Chen Xi wants Huayi to do these, and they have their own advantages.

With Huayi's publicity, there is no reason for cinemas to reject "Front and Cloud", at least they have to broadcast it for a few days to see the attendance before talking about other things.

Chen Xi will give Huayi a lot of publicity expenses, but he wants to stuff all 8 employees in the company's publicity department. Under the leadership of Long Songyun, they are monitoring and learning technology .

The people in Huayi were not fools, they knew what Chen Xi was planning, but they didn't care.

Some things are not easy to learn.

You can learn the skin, but not the essence.

There are many things in Huayi, focusing on the essentials.

It's a pity that they don't know that Chen Xi, who has integrated his soul, understands the essence, and is stronger than the current Huayi. What he lacks is only some propaganda staff who have undergone this kind of training.

As long as Chen Xi gave enough money, then Hua Yi would not refuse the business.

"Yes! If you need to use your company's power for other publicity, we will pay the corresponding price!" Chen Xi nodded.

"I understand." Zhao Guang said, "Alright then, let's talk about the details."

…Talk about the details, and it becomes boring and contested.

Chen Xi and the others stuck to the bottom line and chatted for several hours, finally reached an agreement, 100 million, this is the price...

This is indeed not a big deal, so Hua Yi can only send a deputy director, that's all.

"Old Dragon, you have a heavy mission!"

After the business was negotiated, after having a meal with Huayi's group, they invited Zhao Guang and the others to find a high-end club, and lay in the rest room of the sauna, Chen Xi said to Long Songyun.

"Well, I know what you mean." Of course Long Songyun knew this.

"Okay, I'll leave it to you for the time being! However, the publicity on the Internet is your old business, and resources and so on are also available, so you have to come here! Our "Frontier Wind and Cloud", the effect of traditional publicity may not be good, mainly The position may have to be placed online..."

"Do not worry!"

...After discussing the matter of publicity, "Frontier Wind and Cloud" will start the trailer press conference next, and then officially announce the news of the finalization!

"Border Situation" is finally scheduled for June 6th!
This is the beginning of summer.

I can't delay any longer. If I delay any longer, I will face the "Transformers" fire...

Now is not 2014, and "Transformers" is still released in 2D. If you try to follow the route of "The Breakup Master" at this time, you will only be courting death.

"The Breakup Master" is a 2D movie. Many viewers who couldn't buy tickets for "Transformers 4" went to see "The Breakup Master", but in this year, it is definitely not.

The schedule on June 6 is actually a bit dangerous. After all, the summer schedule has not officially started yet, but the important thing is to avoid "Transformers".However, on June 20, there is an American blockbuster "Pirates of the Caribbean 6: At World's End" released...

What Chen Xi wanted to do was to snatch away part of the audience of "Pirates of the Caribbean 3".

How dangerous it is to snatch food from the tiger's mouth!
Even just thinking about it is difficult.

But this is the only option. Going forward, there is not enough time. Moreover, the previous schedule is basically an off-season, and there are too few people watching movies.

Later, I ran into "Transformers", and "The True Colors of a Man" was hit to death just like that...

There will be "Spider-Man 3" in the future, and the schedule craze has passed...

Therefore, on June 6th, although this is still a stressful schedule, it is also a schedule that Chen Xi thinks will have opportunities.

The news that "Frontier Wind and Cloud" is officially scheduled for June 6 will be released together with the film's trailer press conference.

"Oh, the cost is still so high!"

Chen Xi looked at the report in her hand, very tangled.

So far, the cost of "Frontier Storm" has reached 578 million.

Among them, the pure production cost is 407 million, which is not too expensive. Then, the promotional expenses for Huayi cost 100 million. In addition, the film review, public relations fees for the release, and pre-stage hype also cost hundreds of thousands. So the cost came to 578 million.

But the cost of this movie will not stop there, because next, "Front and Cloud" will need a lot of publicity fees from other places, as well as public relations fees from theaters.

These are indispensable. In the end, the total cost should be between 650 million and 700 million. For this cost, Alexander... Net official account (add friends on WeChat-add official account-enter qdread), join now! Everyone has a prize, now immediately follow qdread WeChat official account!)

(End of this chapter)