Super quality mind

Chapter 470 Guozihao Investment Company

Ice Snow Beer thought very well. After a report from the sales director of the northern region, the headquarters sent a large sum of money and told him to spend whatever he wanted. He must first win the market in Jilin province, then cut off Longjiang and Liao provinces, and then concentrate firepower , Grab the market in Liao Province, and finally compete with Bingcheng Beer in Longjiang.

Don't panic if you have money in your pocket, Bingxue Beer immediately decided to temporarily withdraw from the crazy competition of Longjiang Beer, and slowly distribute goods in Bingcheng.Aren't you doing price promotions?We signed exclusive sales contracts with those retailers.For those who sign a contract with us, we will give away freezers, dishwashers, disinfection cabinets, tables, chairs, benches, wine glasses and ashtrays, etc., so that people will sit in your store and be full of advertisements for our cold beer.

Ice City Beer can also do this trick, and they have used it before, but there are no big items such as freezers, dishwashers, and disinfection cabinets. They are just tables, chairs, umbrellas, wine glasses and so on.Since you guys can play exclusive sales, so can we.In terms of beer distribution ability in Bingcheng, which brewery can compare with Bingcheng Beer?
In particular, many people in Bingcheng recognize Bingcheng beer and say that it is enjoyable to drink.The life-threatening big green stick, this is called wine, ice and snow beer, too weak!
To the surprise of Bingcheng Beer, Bingxue Beer did not fight back, but kept it as it was, and even temporarily stopped the promotion with prizes.

The two sides changed the battlefield and started the war in Kyrgyzstan Province.It is also a promotion with prizes, and it is also a large-scale distribution, which confuses the beer market in Kyrgyzstan again.

A week later, Li Guozhong looked at the report, and this month turned out to be flat, with almost no profit.But if this continues, they will start to lose money next month.

Alas, there are two consortiums standing behind the parent company of Bingxue Beer, with sufficient funds, they can maintain such a promotion for a year or even longer, but Bingcheng Beer can't, they can't afford to lose money.

Li Guozhong had no choice but to go to the municipal government again to talk to Miao Haokun. If the city does not inject capital, Ice City Beer may start to lose money.As long as there is new capital investment, he can guarantee that the sales of Ice City Beer will increase, turn losses into profits, and drive out Ice and Snow Beer!

Miao Haokun took out his cigarette case and threw a cigarette to Li Guozhong: "Old Li, it's not that I don't want to inject capital into Bingcheng Beer, it's just that the capital in the city is also very difficult now. And your plan, the capital injection is less than one billion yuan Is it enough? Can you see where the city can give you another billion?"

"Mayor, the profit we have handed over in the past two or three years has exceeded one billion yuan. Now that the company encounters difficulties, it is not impossible to slow down. As long as we have money, we can hand over more to the city. profit."

Miao Haokun waved his hand and stopped Li Guozhong's words: "Old Li, it's not that I don't want to give you money, but that I really don't have any. How about this, I'll report to the secretary and allow you to recruit a shareholder yourself, that's all right Bar?"

Recruit a shareholder?This is now. If it were changed to before, I would not dare to imagine it.When can state-owned enterprises allow private equity?
"Since the mayor said so, then I will go to the contact person, and finally ask the mayor to check." Li Guozhong saw that the appropriation was useless, so he could only take this step, but the ice city government, It is still necessary to hold more than 50.00% of the shares to ensure the holding.

When he came out of the municipal office, Li Guozhong immediately dialed a number: "Old classmate, the city has agreed, please come to Bingcheng, your boss. If it goes well, it will be settled within a week."

It turned out that Li Guozhong also knew that there must be no money in the city, and the only way he could think of was to find someone to inject capital.A one-time loan of more than one billion yuan, no bank in Longjiang dared to lend.

The first buyer he thought of was originally Hu Changsheng, but after thinking about it, Hu Changsheng now has four breweries under his name. If Hu Changsheng is allowed to inject capital, Hu Changsheng will probably take the opportunity to merge these four breweries into Go to Bingcheng Beer to buy some shares.But these four breweries have been hollowed out by Shisheng Holdings, and there is almost nothing valuable except for workers and equipment.

So he called a few of his old classmates, who all worked in state-owned investment companies, and asked them to ask if any company was interested in buying some of their shares in Bingcheng Beer.

No, the old classmate of Xinyuan Investment replied to him. Their company is optimistic about the beer industry and Ice City Beer Group, and intends to acquire part of the shares of Ice City Beer.

Li Guozhong knew very well that if he told the city directly that someone wanted to buy their shares in Bingcheng Beer, the city would definitely not agree.So he did the opposite, first asked the city for money, let the city take the initiative, and they found a buyer by themselves.

No, Miao Haokun let go, and he can do it here too.Especially since this is an investment company with a national name, and it is not considered a loss of state-owned assets, the city must be speechless.

……

Shi Lei was sitting in Hu Changsheng's office, both of them were smoking cigars.

"Brother Hu, isn't that right? According to our estimates, Ice City Beer and Four-Star Beer should be unable to withstand it at this time. But both sides are sitting very firmly, and there is no need to worry at all." Shi Lei was a little confused. I understand, aren't they afraid that Shisheng Holdings will continue to do this?
Hu Changsheng smiled, and took a sip of tea leisurely: "Don't worry. Although Bingcheng Beer and Bingxue Beer are competing for prize promotions, they originally occupied a large market share and the brand is also old. It is not so easy They were knocked down. But according to our estimates, they will definitely lose money next month. If Li Guozhong can bear it in three or four months, the city may not be able to bear it. This is not only a big profit and tax household in the city, but also a municipal The largest state-owned enterprise can do a lot of things with its annual profits. As for Four Star Beer, they will definitely start to lose money this month, and within three months, they will definitely not be able to bear it. Either take out a loan, or simply sell the shares, we will then If we buy it directly at a premium, we will become the largest beer company in Longjiang!"

"Brother Hu, the money I made in the stock market last time has been spent almost. My dad also bought a brewery in the south and started to cooperate with us in a price war, but it was not as smooth as ours. "

Shi Xitong also acquired a beer company in Beihu. Like here, he started to cut prices + give promotions to seize the local market, but soon, he was stopped by the local supervision department because they were suspected of low-price malicious competition. .

That's right, Shi Xitong's network in Beihu is not as strong as Hu Changsheng's in Longjiang.Hu Changsheng can play whatever he wants in Longjiang, because Changsheng Group is registered in Bingcheng, and all taxes are from Bingcheng and even Longjiang. Besides, Hu Changsheng has been operating here for 20 years, and he has such a good network Strong, even the mayor of every city, Hu Changsheng, can be met with just one phone call.

So Hu Changsheng can compete maliciously in Longjiang without being afraid of being sued, but Shi Xitong can't do it in Beihu. Another local brewery is losing ground.

Because Ice and Snow Beer saw an opportunity, it also mixed in. The two breweries both promoted in this way, and they were forced to do so.The price of beer raw materials has already increased this year, and the cost of their beer has already risen, but they still have to cut prices + give prizes and promotions.

Like Bingcheng Beer, their profits have been taken away long ago. If they want to play like this, they can't afford it. It's only been less than a month, and they can't stand it any longer. Shi Xitong also directly contacted the other party's boss, Indicate the intention to acquire.

The last time Hu Changsheng bought shares of Donghai Brewery Group, he made nearly [-] million yuan, but he spent more than half of the money on rectifying the four breweries and starting to cut prices again.In this way, by the end of the year, the four breweries will have invested more money.

"What are you afraid of, the money we invested in now will be able to earn back from Anshai or Ice Snow Beer in the future. I think if they want to occupy the Northeast market, they must pass our test. Next month, we will go to Buy four-star beer, let them see our attitude!"

Hu Changsheng is very confident. What he sells is not the brand of beer, but the market.If you want to occupy the market in Longjiang, you absolutely cannot bypass Shisheng Holdings.Maybe these four breweries are not worth much, but is this market worth much?In the worst case, let's continue to drag on like this to see who is more anxious.Both An Sihai and SAM want to occupy the last large market in the Northeast, so they are definitely willing to pay a high price. Naturally, Shisheng Holdings will take advantage of it.

On Monday, Shi Lei came to Ice City Beer as usual to talk with Li Guozhong, to test Li Guozhong's attitude towards selling Ice City Beer.This time is different from before, Li Guozhong's face is full of confidence, what's going on?

"Mr. Li, Shisheng Holdings is very sincere. If Bingcheng Beer intends to sell, no matter how many shares it sells, please ask for a price." Shi Lei said.

Li Guozhong smiled: "I'm sorry, we don't sell it. Our Bingcheng Beer has already found a way to tide over the difficulties, so I don't need to bother Mr. Shi."

Shi Lei was stunned for a moment, and immediately activated his telepathy.

I have reached an agreement with Mr. Han of Xinyuan Investment. They will spend more than one billion yuan to invest in Bingcheng Beer. When the more than one billion yuan will arrive in the account, it is still unknown who will win.

what!Bingcheng Beer is selling shares!Xinyuan Investment, what kind of company is this? They can spend more than one billion yuan at once, so it seems that it is not a small company.

"If that's the case, then I'll take my leave first. If Bingcheng Beer has the intention to sell the shares, please let Mr. Li know. Our quotation will definitely satisfy Mr. Li."

On the way, Shi Lei quickly dialed Hu Changsheng's phone number: "Brother Hu, Xinyuan Investment is going to inject more than one billion yuan into Bingcheng Beer Group, what should we do?"

"You come back first, we are going to hitch a ride in the stock market again!"

　Today is the third update, and the third update will be delivered immediately
　　
　
(End of this chapter)