Super quality mind

Chapter 472 Siege of Ice and Snow
"Brother Hu, Bingcheng Beer has suddenly become rich, have we failed?" Shi Lei asked worriedly.

Hu Changsheng said easily: "Failure? Who said that? If Bingcheng Beer sticks to the Northeast market with this money, then we may really fail, but they are blindly expanding to compete with Qingdao Beer and Jingcheng Beer besieged Ice and Snow Beer, and this was their biggest failure."

Shi Lei thought about it and understood.Ice Snow Beer is a joint venture between SAM and Runxue Group, each holding 50.00% of the shares. SAM is one of the top 600 companies in the world, with assets exceeding US$[-] billion. Its strength is definitely not something that can be defeated in a short time.

The expansion strategy they started was to use money to hit the market.Overwhelming advertisements, crazy promotions, and crazy market grabs.Although it has been losing money for several years, since last year, it has started to make a profit, and it has become the best-selling beer in China.

It can be said that Qingdao Beer, Jingcheng Beer, and Bingcheng Beer combined do not have as much assets as the parent company of Bingxue Beer. They blindly fight against Bingxue Beer, purely looking for death.

However, this is very good news for Shisheng Holdings, because Qingdao Brewery and the others joined in, and Ice Snow Beer will definitely start another round of price cuts or promotions with prizes, so for those local breweries, It was a fatal blow.

Originally, Ice and Snow Beer took most of the market away, but now three top domestic beer companies have joined in. Their market and sales will be further compressed, and they will not be far from losing money.

If they lose money, those bosses will not be able to continue their operations. Even if many of them are state-owned enterprises, they will definitely agree to the acquisition of Shisheng Holdings.Those small breweries have ancient recipes, imperfect sales channels, and insufficient funds, especially because they are fighting on their own, standing at the bottom of the food chain.

Shisheng Holdings can take the opportunity to acquire them, integrate them together, and sell them to Ansihai in the future, or sell them to other beer companies. Isn't Jingcheng Beer thinking of opening a branch factory?

"Brother Hu, I understand, what about us, what should we do?"

"Simple, add fire. We also participated in the siege of Ice and Snow Beer. Haven't we already acquired three breweries in the south, and let them start low-price promotions, and we will make everyone lose money!"

……

"Have you heard that Wu Yifan has come to Ice City, it seems to be advertising for the brewery."

"Which beer is it, Ice City Beer or Ice Snow Beer?"

"Not at all. I heard that it is Jiafeng beer, the brand of Jiacheng. It was never sold in Bingcheng before."

"Ah? A small factory in that kind of place can afford Wu Yifan. Doesn't he cost hundreds of thousands of dollars to participate in tailoring? This small factory is very courageous."

"Fart, who said it was a small factory? I heard that Jiafeng Beer was acquired by a big boss and is about to enter the Bingcheng market. Let me tell you, there will be more types of beer in Bingcheng in the future."

There are different opinions, but they stir up the brand of Jiafeng.It’s not that Jiafeng didn’t sell to Bingcheng before. Donghai Beer was planning to seize the Bingcheng market at that time. This is the city with the top beer consumption per capita in China.

It's a pity that Donghai Beer was catching up with Bingcheng Beer when it was rich, so it was kicked out directly, and Bingcheng Beer was chased after the victory and seized part of their market.

Now Jiafeng Beer is owned by Shisheng Holdings. In order to combat Bingcheng Beer, they must do this. Let Bingcheng Beer carry out the promotion to the end, and it must not return to normal.

As for Wu Yifan's appearance fee, a friendship price of 10 yuan.Next, the big-name artists under Double Stone Entertainment Holdings will appear on stage one after another, in order to create a sensational effect on the platform of Stone Shing Holdings.Their fan appeal alone can increase the sales of Jiafeng Beer and others.

Who told you not to advertise Bingcheng Beer? We advertise, and all the people we invite are big stars.From promotional activities to TV and online advertisements, all of them are beer companies under Shisheng Holdings, which once made the market in Bingcheng chaotic.The market that Bingcheng Beer had just regained from Bingxue Beer was once again occupied by Jiafeng Beer.

"Director, our sales in Ice City have fallen again, and suddenly there is a kind of Jiafeng beer, and they are crazy about low-price promotions. What kind of promotion are they? Ice City Beer is also losing ground.”

"It doesn't matter, we'll grab the market with Bingcheng Beer in Kyrgyzstan first, and when the southern end is over, we will focus on the Bingcheng market. At that time, let's see if Li Guozhong doesn't cry to death! Okay, you go to work, and the promotions in Kyrgyzstan will start again." Add one more month to allow factories to speed up production and transportation, and Liao Province has also started promotions, lest they take the opportunity to seize the market."

Ice Snow Beer feels that it has been unlucky recently. Several top beer companies in China have turned around and started to seize their market.Ice Snow Beer never expected that they would be able to unite.Now Ice and Snow Beer is under attack, and even the base camp is being attacked.

That's right, Xu Guohua also led the acquisition of a brewery just now, and began to operate at a low cost in the ice and snow beer base camp.Originally, Ice and Snow Beer wanted to see who was so arrogant and dared to go to their base camp to stab them.But after inquiring, it turned out to be Xu Guohua, the Shaodong of the Lehaha Group.

Lehaha Group is the leader in the beverage industry in China, how did they start selling beer?After inquiring, I found out that Lehaha Group is currently promoting those two beer-like beverages, saying that the beer is purely made of leftover materials from beverage production, and the craftsmanship is not refined enough, so it is cheap.

Although Ice and Snow Beer didn't believe this reason, the government believed it, saying that they were operating legally and there was no malicious competition.

Now that Ice Snow Beer is feeling uncomfortable, SAM's people and Runxue's people sit together urgently to discuss the next business strategy.

"We feel very strange about what happened this time. If it is said that Qingdao Beer, Jingcheng Beer and Bingcheng Beer are united to attack our market, we can understand this. They already have canned beer sold in our main market. , but the sales volume has not been high. But now they sell all the glass bottles, which is very problematic." The representative of SAM said.

"That's how we see it. There is another point that we haven't figured out. Where did those small breweries that suddenly lowered their prices come from? Isn't Ice Beer already dominating the market here? Why do they still have money to promote? "

The sales director of Ice and Snow Beer said: "We have investigated, and these beer companies that suddenly appeared to disrupt the situation are all affiliated to a company called Shisheng Holdings, which is a joint-stock company registered in the Virgin Islands. The chairman is called Hu. Changsheng, it seems that Xu Guohua and Taishi International Asia-Pacific Branch have shares in it."

When Ice and Snow Beer really wanted to check the background of a beer company, it wasn't particularly difficult.But even if they find out, what can they do?

"Taishi International? I know this company. It is good at acquiring some companies that are on the verge of bankruptcy, then reorganizing assets, and then selling them at a high price. I have dealt with Xiao Huawen from their European branch, why don't I ask?" , Are they doing these things again, let’s buy their brewery and expand our production capacity.” SAM’s representative said.

"Expand production capacity? The market is so big now, and our sales are still declining. Blindly expanding production capacity will make our products unsalable. This loss will be even greater. I disagree!" Shen Sheng, the sales director of Ice Snow Beer, said. .

"I don't agree either. I think we should talk to them. For example, if we join forces and eat one of Qingdao Beer, Jingcheng Beer or Bingcheng Beer, we can give them some shares." The representative of Xuerun Group said .

"Oh? Give them shares. That means your Xuerun Group is planning to give up some of their shares? Anyway, our SAM Group will never reduce the shareholding ratio. If we want to spend money to acquire their companies, we will take the money. Shares Absolutely not! Of course, if Xuerun Group wants to reduce its shareholding, it is better to sell it to us directly, the price is negotiable!"

The shareholder representatives of Ice and Snow Beer's two parent companies were at odds, and both sides had their own opinions, and no one could convince the other.As a result, the boss of Ice and Snow Beer didn't know who to listen to, they were all fucking bosses, and when parents disagreed, the children were the most f*cking upset, and anyone who listened to could be beaten.

……

"Xuanxuan, why haven't you seen Leizi lately, have you two had a fight?" Zhou Caihong didn't see Shi Lei coming to the door for a long time, and was a little puzzled.

"Mom~~~ What are we arguing about? He went back to work in Bingcheng and is busy with serious business." Fang Xuan nestled on the sofa, still peeling an orange in his hand.

"What job does Bingcheng have? Isn't his main investment in the capital? This kid, I want to talk about him, he can't see anyone for a month. You too, if he doesn't come, you can go to Bingcheng If you look for him in the city, you are not afraid of him messing around outside!" Zhou Caihong complained.

"Mom~~~ What are you talking about. He is a big business this time. If it is done, he can make a lot of money. He also said that he will buy the Wu family's shares at a high price at that time, so that the five-party group will completely Become our family." Fang Xuan handed the peeled orange to her mother.

"Huh? Take Wu's shares at a high price? Do you know how much it will cost, and you won't be afraid to flash your tongue if you talk big. What kind of business is he doing, and he's busy with his little Jinshi company?"

"That's not true, beer, he is now in the beer business with Uncle Shi, and the investment exceeds tens of billions!"

Zhou Caihong's hand trembled, and the orange almost fell to the ground: "What, a business worth more than [-] billion yuan? Taishi International is involved, so why didn't you take it with you?"

"Hey, Mom, I don't want you and Dad. If you don't object, I'll tell Uncle Shi that I'll go to work with him in Bingcheng tomorrow?"

　Thank you brothers for the monthly pass, thank you
　　
　
(End of this chapter)