Super quality mind

Chapter 481 Frustration
Back at the hotel, Shi Lei felt a little lost.He thinks that if he controls people's hearts, he can control the initiative and then gain benefits.But he forgot that people's hearts can change.

The reason why Mr. Liu's inner thoughts during the day and Mr. Liu at night have changed greatly is because Shi Lei missed an important factor when negotiating.

Bingcheng Beer is a municipal state-owned enterprise, while the beer company in Kyrgyzstan is a provincial state-owned enterprise.The two companies are essentially the same, state-owned enterprises!
What's more, Li Guozhong had known Mr. Liu a long time ago, and Mr. Liu believed in his promise to Mr. Liu even more.Of course, these are not decisive factors. The decisive factor is leadership intervention.

Li Guozhong knew that Shi Lei was coming again, and he was not sure how much money a company like Shi Sheng Holdings would pay to compete with them, but he could tell by looking at Four Star Beer that although Shi Sheng Holdings had acquired so many beer companies, it still Not bad money!
So Li Guozhong asked the city leaders for instructions and asked them to make a phone call to talk about it.No. 1 and No. 2 in the city called the leaders of Kyrgyzstan respectively, and promised to respect the opinions of Kyrgyzstan after the cooperation, keep the original brand, continue to hire local workers and other conditions, so the leaders of Kyrgyzstan called Mr. Liu, tell him that if the price difference is not too big, sign a contract with Bingcheng Beer.

With the order from above, Mr. Liu immediately decided to sell all of the company to Bingcheng Beer.They negotiated overnight and were busy until 03:30 before clarifying all the terms and signing the agreement quickly.

The next day, An Sihai and Shi Lei both came to Mr. Liu, waiting for Mr. Liu's final reply.But when they heard that Mr. Liu had signed the agreement with Li Guozhong, they were all dumbfounded.

How is this possible, Li Guozhong just came yesterday and signed the agreement today?Smith even felt that he was being tricked. He talked with Mr. Liu for more than ten days. Every little detail was very specific. How did Li Guozhong get it done in one night? Has Mr. Liu been playing tricks on him? ?
Only Shi Lei learned through his heart connection that the specific reason why Mr. Liu signed the agreement with Li Guozhong turned out to be administrative interference.That's right, this is a state-owned enterprise. How could he have forgotten that Liu can't always make the decision, and the provincial leaders can make the decision?

"Hello? Brother Hu, I messed up things this time. I failed to acquire the company and was preempted by Li Guozhong."

The other end of the phone was silent for a long time: "Come back first, it doesn't matter if you didn't succeed this time, we still have a chance, then this money should be used to continue the promotion, we must occupy the market first."

"Okay, I'll go back now."

The car drove towards Bingcheng, Shi Lei thought for a while, took out his phone, and called Shi Xitong: "Hello? Dad, are you busy?"

Shi Xitong was reading a document at first, and when he heard Shi Lei's question, he knew he must have something to do, so he put down the document he had read halfway through, and said to the phone: "I'm not busy, tell me if you have anything to do."

"Dad, this time I told Brother Hu that I want to lead the negotiations for the acquisition of the beer company in Kyrgyzstan... I was blindly arrogant and didn't consider the key factors clearly, which led to the failure of our company's acquisition, and the company's strategy also needs to be determined." Re-adjust. If Brother Hu made the move himself, he would definitely take this situation into consideration..."

"Okay, you don't need to talk about it. No one wants this kind of thing to happen. When you arrive at Mr. Hu's office, we will have a video conference to discuss how to adjust the next strategic deployment. One less company is interested in Bingcheng Beer We will be very passive, but we have not yet reached the end of the mountain. Yesterday, the people from Ansihai contacted me through Xiao Huawen, wanting to acquire the shares of Shisheng Holdings in my hand. I think they are very concerned about our Beer Empire is already very interested." Shi Xitong comforted Shi Lei, telling him not to blame himself.

Shi Lei hung up the phone, leaned on the back of the chair, lit a cigar, and smoked with a heavy head.

"You're back, how's the negotiation going? Don't you need to travel this month?" Fang Xuan asked Shi Lei very happy, as if no one else was around.

"Xuanxuan, this is at the company, we'll talk about it when we get home." Seeing the expression on Shi Lei's face seemed to be full of distress, Fang Xuan also felt that Shi Lei's mood was not right. Shi Lei always greeted her with a smile when he saw her before. What happened next time, did the acquisition fail?But President Hu said, is it worth spending an extra [-] million this time?Could it be that the target company has not been acquired yet?

Fang Xuan wisely chose to keep her mouth shut. She was about to return to the capital for her last year of study, or to do some work under the arrangement of the professor.She absolutely didn't want to quarrel with Shi Lei before leaving, it might cause a rift in their relationship.

Shi Lei walked into Hu Changsheng's office, and Hu Changsheng's friend Lao Zhu, who also invested one billion yuan, was also there. As a director, he also had the right to know about such a big event in the company.

"Shi Lei, you know exactly what's going on this time and what the company's goals are. What we said when we were together, is it not enough to allow you to negotiate with a premium of [-] million? You call us How to say, the negotiation went very smoothly, and [-] billion can be won. As a result, why did someone else sell the company to Bingcheng Beer? Do you know that once Bingcheng Beer expands its production capacity, it will be able to treat us For us, how much should we lose? How much did we spend to seize this market, and Lao Hu and I let go of our old faces so that some departments did not interfere with our promotion. Now, everything is ruined!"

Shi Lei remained silent, it's normal for others to get angry, if it were Shi Lei, he might be even more angry and even want to hit someone.

"Okay, Lao Zhu, this has already happened. We must quickly find a way to remedy it. The previous plan can no longer be used. Shi Lei's contribution to the acquisition of Donghai Beer's northern branch and Four Star Beer cannot be erased. , can you guarantee that the acquisition will be successful with such a low price and under such conditions? Besides, Shi Lei negotiated the acquisition of several factories in the south, how much money will this save our company?" Hu Changsheng and other old Zhu vented. Fan, only then opened his mouth to persuade.

After Lao Zhu vented a bit, he felt a little more comfortable: "I know all of this, but I'm a little excited when I hear that all our plans are going to be overthrown and redone this time."

"It's not all plans. It is certain that the plans in the Northeast must be changed, but the plans in the South do not need to be changed. We will keep it as it is and focus on Bingcheng Beer. Just let them take the initiative to cooperate with us. Agree to sell part of the shares to us, then our goal has been achieved!"

Shi Lei was sitting on the sofa, a rolling screen was placed on a clean white wall, and the projector cast a video image on it, with the faces of Shi Xitong, Shi Guangfeng and Xu Guohua inside.

"This time our plan to acquire a beer company in Kyrgyzstan failed. The plan in the northeast needs to be adjusted. Do we need to make any changes in the south?" Hu Changsheng asked in a deep voice.

"I don't need it here. Everything is going towards our goal, and the money is sufficient, and even the losses are gradually reducing. At this rate, we can guarantee profitability in two years, and we will be able to pay back in five years." Shi Xitong is full of confidence. Although he is not familiar with the beer industry, he has hired professional talents. In addition, he is very experienced in managing the company. It is not too difficult to turn losses into profits.

Xu Guohua also smiled: "I have no problem here. Several factories here have signed an agreement with our Lehaha. The idle production lines can be used to produce Lehaha drinks. The cost is much lower. I dare not say that it is better than Dashi. , but it is absolutely no problem to keep capital after two years, and the investment in Ice and Snow Beer has been further increased, which will waste a lot of their publicity costs. Leizi made the advertising strategy very successful, and a group of celebrities used different tricks to promote it. Let us increase sales every day."

Shi Guangfeng cleared his throat: "There is no problem in the Beijing-Tianjin area. Although the market has not improved, the plan to expel Bingcheng Beer is still going well. The alliance between Bingcheng Beer and Jingcheng Beer has also broken up, but our brand After all, it is too small, and its market share is less than [-]%.”

Shi Guangfeng said that he was in charge of the Beijing-Tianjin area, but everyone knew that Shi Xitong must be behind the scenes.Originally, this market was handed over to Shi Lei, but Shi Lei seemed to be busy negotiating and buying the beer company, so he handed it over to Shi Guangfeng.Of course, Shi Guangfeng's task is also very simple, just to prevent Bingcheng Beer from expanding in Beijing and Tianjin, and the cost is not much, because this is the base camp of Jingcheng Beer, and the sales volume of Bingcheng Beer is not much stronger than them.

"Well, since everyone's execution is good, our next step is to focus on the Northeast. We must do everything possible to suppress Bingcheng Beer, but they now have billions of dollars in funds and have just started Three breweries have been established, and they are already the largest beer companies in Longjiang and Kyrgyzstan provinces, with an annual output of more than 50 tons. We can only promote one brand of four-star beer in the future. There is a chance, but in Kyrgyzstan, shall we continue to increase investment in publicity and promotion?" Hu Changsheng asked while knocking on the table.

"I think we should continue to increase investment in publicity, not to mention that our celebrity endorsement fees are not high, and the cost of publicity is not as high as the outside world thinks. Mr. Zhu's advertising company is an expert in advertising production. Leizi Brokerage Company Artists under the banner are also willing to advertise at a low price, this effect is very good, we can't give up. Isn't Bingcheng Beer doing less advertising, we should give him an advertising bombardment!" Xu Guohua said.

Mr. Zhu was praised, and his mood improved a lot: "I also think what Mr. Xu said makes sense. Promotions should still be done in Kyrgyzstan, but we can't do too much. Let's increase advertising investment. Don't worry, advertising production Still at cost."

Everyone was discussing enthusiastically, but Shi Lei didn't say a word, sitting there with his eyes dazed, not knowing what to think.

(End of this chapter)