Super quality mind

Chapter 572 Tata Motors (please order ticket)
The information of Tata Group is now placed on Shi Lei's desk. Shi Lei looked through it slowly, and the more he looked, the more startled he became. Is this Tata Group so awesome?

Tata Group, India's largest group company, is not one of them.Tata Group's business operations involve seven areas: communication and information technology, engineering, materials, services, energy, consumer products and chemical products; it has more than 80 operating companies, and its offices are located in more than 85 countries on six continents around the world , and provide products and service exports to 45 countries, with more than 31 employees around the world.The Tata Group has a total of 380 listed companies, 1000 million shareholders, and a total market value of more than 1000 billion US dollars. For three consecutive years, the total revenue has exceeded [-] billion US dollars.

Nima, with a market value of 1000 billion, the annual income can exceed 1000 billion. Isn't this awesome?

Moreover, this is a company founded in 1868. The company has a history of more than a hundred years and is still brilliant.Among them, the main public relations of the Wufang Group this time is Tata Motors, a subsidiary of the Tata Group.

Tata Motors operates independently, has its own shareholders and board of directors, and can make its own decisions on all matters related to Tata Motors.This company alone has a market value of more than 120 billion U.S. dollars, and has an annual turnover of more than one billion U.S. dollars.Now that it has acquired Jaguar Land Rover, it is believed that the annual turnover should exceed US$20 billion.

Tata Motors is one of the top five commercial vehicle manufacturing companies in the world and has an absolute monopoly in India.They just acquired Jaguar Land Rover not long ago, and also launched the Nano, the most economical small car in the world.

Shi Lei looked at the information, it's not very detailed, what are the people in the company's marketing department doing, what can be seen from such a little information?
Shi Lei called the director of the marketing department over and asked him to collect information again. The information of Tata Motors must be detailed, very detailed.There must also be information on the negotiators sent by Tata Motors this time, and they must be more detailed.

Many times, doing something is not based on how well you do it, but whether you meet the requirements of the other party.As long as these negotiators are satisfied, that's enough.

After get off work, Shi Lei didn't go home, so he called Fang Xuan and told her to eat by himself, he would be back later, the company had something to do and needed to work overtime.

It wasn't until 10:30 in the evening that Shi Lei packed his things and went home with his exhausted body.

"Why is it so late, has the company encountered any trouble?" Fang Xuan was still up, waiting for Shi Lei.

"It's nothing. I discussed it with my dad. I plan to grab an order from Dachanghang in the magic capital. It's a little troublesome. I may be busy with this matter during this time."

"Well, then take care of your body and don't get too tired. Don't worry about me, I have someone to take care of you." Fang Xuan helped Shi Lei get a bathrobe, sent Shi Lei's briefcase to the study room, and took his luggage back to the bedroom.

Fortunately, there is an elevator in their villa, so going up and down the stairs is effortless. Otherwise, dragging such a heavy suitcase would be inconvenient given Fang Xuan's current body.

Although there are nurses and nannies at home, Fang Xuan always has to do these things by herself, not because she is worried about those people, but because she thinks this is what she should do, and she is willing to do these things for Shi Lei.

Other people's couples may not talk about company affairs at home. One is that they usually work in different places, and the other is that they are in different locations.But with Shi Lei and Fang Xuan, there are not so many things, they can talk when they want to.Shi Lei came from Ye Luzi, and he figured out many methods by himself, while Fang Xuan is a serious graduate student, that's what he studied, and he can often give Shi Lei some more pertinent suggestions. Besides, Fang Xuan is also a shareholder of Wufang Group.

No, after taking a shower, the two chatted in the bedroom again.

"Car agency? Is it a high-end brand? We have no advantage in this, right? The magic capital DCH has been doing it for so many years, and no one in China can compete with them. If we rashly intervene, it is very likely that all the initial investment will be in vain." Fang Xuan is also a little worried, and she is not very confident in the Wufang Group.

"You have to have confidence in your husband. When did I fail when I went out in person? We can give you any conditions that DCH can offer. We can also agree to conditions that DCH can't agree to. I don't believe it. This is not enough. To win this agency right. The main reason is that we must expand this business, otherwise this business will be completely monopolized by DCH in the future, and it will become more and more difficult for us to intervene!"

"But if they want to sign a contract with Tata Motors, they must look at the sales channels we have established. We only represent some low-end cars, the price of which is less than [-] yuan, which is too different from Tata Motors' requirements. How do you plan? Yes, buy a company that represents high-end cars, or re-establish the channel?"

"Acquisition, this is relatively fast, and has ready-made channels. Although after the acquisition, it may not make much money, or even lose money, but the company's business has enriched."

"Wufang Group is preparing to go public. Once we acquire a loss-making company, it will definitely affect the listing. Even if the listing is successful, it will also affect the stock price. Unless it is still operating as a subsidiary, it will increase the cost of a lot of human resources, which is very bad. Good deal."

"If we want to maintain our brand as the largest agency company in China, we must constantly expand our business scope. And we may not lose, at least I think we have several major advantages."

"Advantages?" Fang Xuan thought about it for a long time, but he didn't see that the Wufang Group had any advantage over Dachangxing, the magic capital.

"First, I called my dad. Taishi International is also one of the shareholders of Tata Motors. I'm afraid DCH doesn't even know about it."

"What, Taishi International is still a shareholder of Tata Motors? That's great. In this regard, we have an advantage. Then let my father help us, and our chances will be much greater." Fang Xuan now also feels that , this time the agency is not impossible to fight, and there is even a great chance of winning.

"Secondly, Tata Motors does not only have Jaguar Land Rover, but also other car brands, including trucks, buses, and low-end private cars. , we are stronger. And the agent of Wufang Group pays the most attention to the brand promotion of the other party. I think Tata Motors should want their Tata brand to increase their popularity in China, rather than Jaguar and Land Rover. increased popularity."

Fang Xuan nodded. It is very important for any company to promote its own brand.

"Thirdly, DCH has already represented several high-end car brands. They have limited energy and will not invest too much in a new brand. This will definitely disgust the negotiators of Tata Motors. We can Concentrate on representing their car brands."

"When you put it this way, it seems that we really have a chance, and the chances of winning are very high, but the investment is also huge. Wouldn't it be too risky to make such a big move before going public?"

Shi Lei smiled: "Even if we fail, we still have to disrupt the situation and make DCH pay more, so that they have no profit at all. Although this may not be very kind, but such things as black hands, It was made by DCH."

The two chatted about other things for a while, and Shi Lei went to sleep next door.Fang Xuan was pregnant, and the nurse advised her to sleep alone, lest Shi Lei accidentally touch Fang Xuan's abdomen while sleeping.According to the nurse, after a period of time, the dangerous period is over, and the two can even have intercourse.

The next morning, Shi Lei didn't go to the company, but went directly to Taishi International Asia Pacific Branch, he had to ask his father for help.

"Tata Motors? That's right, Taishi International has a small stake in it, and I know a few of their executives."

"Dad, this time Tata Motors is going to enter the domestic market and wants to find a general agent in the country. Especially this time they are mainly promoting the Jaguar Land Rover brand. We, the Wufang Group, want to fight for it."

Like Fang Xuan, Shi Xitong, when he heard Shi Lei say this, first of all he felt that it was not worthwhile and the failure rate was too high.But the difference between him and Fang Xuan is that he thinks he can give it a try, and give up if he doesn't try hard, that's not his style.

"You want me to introduce you to the Tata Motors negotiator?"

"Well, the Wufang Group contacting the other party rashly may cause the other party's resentment. Also, the information on Tata Motors we collected is not particularly detailed. I want to know more about the history of Tata Motors so that I can contact them."

Knowing the history of the cooperative company, and inadvertently complimenting them during the negotiation can greatly win the favor of the other party.

Talking with Shi Xitong, Shi Lei found out that Tata Motors had acquired South Korea's Daewoo Motors a long time ago and established Tata Daewoo Company, and Tata Motors has factories in many countries and regions, which can greatly avoid shipping costs ,cut costs.

At the same time, Shi Xitong also promised Shi Lei that during the negotiation of the five-party group, Shi Lei could show the brand of Shi Xitong's son, because Taishi International Asia-Pacific Branch has some shares in many domestic ports, and can It is convenient for the transportation of Tata Motors, and even if Tata Motors wants to find a partner in China, Taishi International can also introduce it on its behalf.

The five-party group had already tilted all its resources towards Shi Lei, and with Taishi International's unremitting support, Shi Lei felt that the chances of winning were greater.

Selling cars, especially high-end cars, Wufang Group may not have much experience, and the plan may not have any highlights, but it doesn't matter, DCH must have prepared a plan, and the bosses must also know some key data. Shi Lei decided to start from a Using his old acquaintance to get his hands on each other's core selling points through his understanding of the heart.

Shi Xitong, Fang Yanhong, and Fang Xuan are not very optimistic about this agency, but Shi Lei must win, he has this confidence!
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(End of this chapter)