Super quality mind

Chapter 582 Geely Automobile (please order ticket)
There is still news from Rahal, Shi Lei brought Fang Xiaozu to Hangzhou again.This time, he didn't come to play with Xu Guohua, but for work.

Fang Yanhong contacted the first private car company, but failed. The other party not only could not spend so much money to invest in the new factory, but also had no interest in it, and did not agree to other people's capital injection.

Even if Fang Yanhong broke his mouth, he failed.This is obviously a good opportunity for the company to expand, why doesn't this person agree?
Fang Yanhong could only sigh that the other party was too petty to make a big deal, and it was a wrong decision to come to him.

Fang Yanhong's second goal is a company controlled by a state-owned enterprise, and Shi Lei took advantage of this time to contact the third automobile company, which is also the largest private enterprise automobile company in China, and it is also the world's fifth largest automobile company. One of the top [-], in Hangzhou, this is the number one company, surpassing the Lehaha in Xu Guohua's family.

Of course, Lehaha is a family business of Xu Guohua's family, and this Jili Holding Group is a joint venture, which also includes investment from Xu Guohua's family.

Shi Lei has a better relationship with Xu Guohua, so when Shi Lei comes to contact this company, the effect is better than Fang Yanhong.Xu Guohua received a call from Shi Lei yesterday, saying that there is absolutely no problem contacting the other party, but whether it can be successful depends on Shi Lei himself, and he can't help much. Currently, he is only in charge of the beverage aspect of the family business.

Jili Holding Group has an annual revenue of more than 200 billion US dollars. Fang Yanhong deduces that this company is the least likely to be a joint venture, because others have just acquired [-]% of Volvo’s shares. It’s not that there are no high-end brands, and they also have It owns four independent brands including Geely, and has three grades of low, medium and high-grade models, and there is no need for a joint venture with Tata Motors.

But there is good news at this time, that is, Jili Holding Group has just acquired Volvo, resulting in their lack of liquidity.And they are also in the stage of expansion. If they want to build a new factory, they need a lot of funds. Shi Lei can help him solve this. Hu Changsheng and Taishi International are both interested in investing, and they are more optimistic about Jili Holding Group.

Although Xu Guohua's family is also one of Jili's shareholders, it is only a small shareholder, and Xu Guohua is still the second generation. He has no ability to invite Jili's chairman, so he can only invite Jili's marketing director.

"Director Jiang, hello, I took the liberty to come here today, did I disturb your work?" Shi Lei held Director Jiang's hand and shook it up and down.

"It's okay, I'm also very honored to meet the legendary young hero. When I was your age, I was far inferior to you." Director Jiang also complimented Shi Lei.

He came today mainly to give Xu Guohua face. After Xu Guohua's father retires, Xu Guohua can transform himself into one of the shareholders of Jili Holdings, and even become a director if he wants. Director Jiang is just a part-time worker. It's just a little stock, and his status is completely incomparable with Xu Guohua's.

"Leizi, don't be so polite. Director Jiang is a very nice person. By the way, aren't you here for business today? Save those polite words and talk about business directly. After the business is done, I will arrange other things." Xu Guohua waved his hand, urging Shi Lei to get down to business quickly.

"Director Jiang, I wonder if Jili Holding Group is interested in building a joint venture factory?"

"A joint venture factory? We have no plans for this at the moment. The company has its own brand, and is now trying its best to build the Volvo brand. It may not be interested in building a joint venture factory." Director Jiang said apologetically.

"What if we cooperate with the world's top auto companies?" Shi Lei continued to ask.

"Top? Toyota, Mercedes-Benz, or Volkswagen? They have all cooperated with state-owned enterprises. Isn't it good for us to snatch them from those state-owned enterprises?" Director Jiang frowned slightly. If we can cooperate with these enterprises and learn their advanced technology , that is a very good opportunity for Jili Automobile.

"Neither, but Tata Motors in India. They just acquired Jaguar Land Rover in the UK. These two brands plan to enter the domestic market in an all-round way. They urgently need a partner. I think Ji Li Automobile is good. It has many factories and strong strength. , is still a listed company with transparent finances. Moreover, the establishment of a joint venture factory will also benefit your company’s stock price.”

"Tata Motors? It is also a good car manufacturing company, but they are more famous for commercial vehicles, such as trucks, buses and so on. As for family cars, they are not famous. The Jaguar Land Rover you mentioned, although it can be regarded as We don’t really need high-end cars, and their domestic recognition is not too high.”

"Director Jiang, we just need you to mention one thing to Mr. Li. I thank you for whether it can be done. In fact, you can think about it. Volvo is not outstanding in SUVs. Its outstanding performance is safety. Is it Jili doesn't want to develop its own high-end SUV brand? In this regard, Land Rover can save you a lot of detours. As for sedans, Jaguar is also in the forefront in the world, which is of great benefit to your Jili brand. "

"We already have Volvo. Although Volvo is not the most prominent in terms of SUVs and cars, the brand is well-known internationally. Our overseas sales are very good, and we will soon expand domestically. Our company is now focusing on Volvo. I’m really not interested in other brands. If you say to mention this to the chairman, I can promise you, I will tell the chairman tomorrow, but the chairman will not agree, you have to be mentally prepared for this.”

Shi Lei frowned, he couldn't even convince Director Jiang, how could he convince Director Li?Why the hell did Ji Li just buy Volvo?If there is no Volvo, Ji Li will definitely not refuse to cooperate with the Tata Group. Jaguar Land Rover has a very good reputation in Europe.

Seeing that the two of them seemed to be in a deadlock, Xu Guohua took out a cigar, and each of them gave out a cigar: "Come on, smoke a cigar and relax. It's about business. If you agree, you can cooperate. If you don't, you can cooperate next time. Director Jiang I agreed, then I believe he will explain the matter to Uncle Li clearly, but I personally think that this is a good opportunity. Because Ji Li will not participate, there will definitely be other companies involved, and it will be serious at that time Squeeze the market for Jili."

Hearing what Xu Guohua said, Director Jiang nodded thoughtfully: "Let's not talk about it for now, I will report to the chairman later, and I will do my best to help you, but the news will have to wait for three days. Do some research in the market."

Everyone had dinner in the evening, and Xu Guohua arranged some other projects, but Director Jiang and Shi Lei were not interested.That being the case, Xu Guohua didn't make any further arrangements, and everyone dispersed after nine o'clock.

Shi Lei returned to the hotel, Fang Xiaozu hadn't come back yet, he disappeared as soon as he arrived in Hangzhou today, no need to ask, he must have gone to find that girlfriend, others are still in college, how can they have time to accompany him every day.

When Director Jiang returned home, he called his subordinates and told them to take the time to do market analysis. If Jaguar Land Rover entered the Chinese market in an all-round way, it would have a great impact on their Jili Automobile.

In less than a day, the market research results appeared in his hands.In the next ten years, Jaguar Land Rover will be able to sell at least 1 vehicles in China every year on average, and each vehicle will earn at least 50 yuan for Geely, which is 60 million yuan in profits, or [-] billion yuan in ten years.And investing in a new factory will cost about one billion U.S. dollars, or more than [-] billion RMB.

If there is a joint venture with Jaguar Land Rover, there are many other benefits.Such as technological innovation, such as brand diversification, such as seizing the market of other brands...

"Chairman, this is a market analysis made by our marketing department, please read it."

"Huh? Jaguar Land Rover? Why do you analyze their sales? Jaguar Land Rover's domestic sales are not very good, not more than [-] units a year. It has no impact on us. What do you mean?" Mr. Li looked at Jiang. The director glanced at him, this is the old man who followed him, he shouldn't be doing such useless work.

"Chairman, I got the news that Jaguar Land Rover is going to attack the domestic market in an all-round way and is looking for a partner. I think we, Jili Automobile, can cooperate with each other to eat this cake together." Director Jiang said quickly.

"What did you say? Jaguar Land Rover is going to attack the domestic market in an all-round way. Is the news true?"

"It was Mr. Xu's son Xu Guohua who told me that he brought a friend named Shi Lei, the son of Shi Xitong of Taishi International, the general manager of Beijing Wufang Group. Wufang Group is in contact with Tata Motors of India. , want to represent the sales of Jaguar Land Rover. And the most critical point is to find a partner for Tata Motors!"

Mr. Li lowered his head and pondered. Jaguar Land Rover just fell into Tata Motors. They must want to recover the cost quickly. Just like their Jili Group, they bought Volvo and immediately injected capital to revitalize Volvo and give the company Bring big profits.

"Do you think we should cooperate with each other? Does the company currently have the ability to operate several high-end brands at the same time?"

"Jaguar Land Rover does not need us to operate. The joint venture company is only responsible for production. The sales problem can be completely handed over to Wufang Group. They are the leading agency company in China. They are building a car sales channel and are willing to operate their own 4S stores."

"So the sales channels are in the hands of others, and the technology is also in the hands of others, so we can only be reduced to an OEM factory?"

"Of course not. We will specify in the contract how long after the joint venture, what kind of benefits we will get. I think engine technology is what we need urgently. And we want to build a new factory, and the funds are not enough. With a joint venture with the other party, we can quickly build at least two new factories, and if the funds are insufficient, the other party will say that they can inject capital. Another point, I think we should insist on being the controlling party.”

Mr. Li nodded: "Yes, we can guarantee that we hold the holding and can cooperate with them. You have done a good job, I read you right. Go to contact the other party, if you need anything, just ask, we will eat this cake. Already!"

　Do you have a ticket?

　　
　
(End of this chapter)