genius creator

Chapter 891 Sports brand company meeting

A company like Nike is indeed a big company, especially in terms of business operations, it is also ingenious.

After Henry reported everything that happened today to the leader, the leader decided on the spot to put the advertisement that he shot for Yang Luo last time.

Moreover, this time, Nike will also hold a press conference, the theme of which is that Nike will always lead the world's sports brands.

At present, who is the most popular in sports, of course, is Yang Luo.

Being able to invite Yang Luo shows that Nike has also paid a large sum of money. In addition, Yang Luo indicates the highest level of current sports competition.

So, Nike like to express this meaning.

After review by Real Madrid, there is no doubt about this ad.

Especially when Yang Luo saw that he was standing in the midfield and hit the crossbar with 4 consecutive kicks, he was quite satisfied.

Zidane is also quite satisfied.

Ten years ago, Nike invited the popular Barcelona star Ronaldinho to serve as the brand spokesperson, and staged an advertisement that hit the crossbar with three kicks outside the penalty area.

Although it caused a lot of repercussions at that time, the pair of shoes endorsed by Ronaldinho sold 650 million pairs worldwide.

It can be regarded as the best-selling among sports stars.

But this time, we will wait and see what effect Yang Luo will bring when he puts on the top sneakers.

In the Nike headquarters office, more than a dozen senior leaders attended the meeting.

Right in front of the office, on a huge screen, a video appeared on it.

Yang Luo was wearing the new generation of Nike sneakers. He moved freely and ran as light as a swallow. When the 4-foot midfield crossbar sounded, all the senior management couldn't help but show some surprise.

Roger Harder, who is in charge of the European battlefield, said.

"This ad reminds me of the ad that Ronaldinho gave me in the 10-year period. It is somewhat similar. I am worried that such an ad will not arouse consumers' interest. After all, this time advertising is not innovative."

Ryan, the director in charge of product development, shook his head and said, "Before I ask, I want to ask, has this video been edited?"

"No," the senior leader in charge of promotion shook his head.

Ren nodded and said: "According to the characteristics of the product, this pair of shoes is made of the most advanced shock-absorbing material. In addition to the very good shock-absorbing effect, in addition, the streamlined shape of the shoe body can bring more comfort to athletes. Comfortable experience, and I think a more specific expression is that when Yang Luo puts on these shoes, the sight is more accurate."

This is the product department's evaluation of the advertisement, but everyone can hear that he is just evaluating the product. The theme of this meeting is to study a promotion plan and promote the advertisement.

"We all know that our current opponent, Adi, has hired the basketball star Kobe as an endorsement. Kobe's influence and terror in the world are also known to you. The Kobe 23 basketball shoes endorsed by Kobe have sold 530 million pairs worldwide so far. , this result is already very good.”

The person in charge of this meeting is the vice president of Nike, Xiao Keer, who presided over it.

"That's why, for our advertisement this time, the sales volume will at least exceed 600 million pairs, so that we can suppress our competitors. So think about it, how this advertisement needs to be improved."

Now that the vice president approves of this advertisement very much, the previous objections disappeared.

"Mr. Shocker, may I say a few words on behalf of the Spanish branch?"

In this meeting, for the convenience of conversation, a video conference was initiated on the initiative, and the other end of the video was Henry, the planner of this advertisement.

Shocker nodded.

Henry said.

"I also understood the speeches of some leaders just now. Although this advertisement is not innovative, Yang Luoxiu has reached a new height. He shot long shots in places where Ronaldinho did not appear before. This is very difficult, and Yang Luo will not I kicked 4 kicks with great effort, but all of them hit the crossbar, what does that mean?"

"It means that Yang Luo's feet are accurate."

Speaking of this, some high-level executives in the conference room of the headquarters laughed out of dissatisfaction, what does it have to do with your shoes if their feet are accurate.

Henry immediately said: "But do you have any idea from the side, if the shoes are not comfortable, can he kick such a precise shot? Everyone wears shoes. If a pair of shoes doesn't fit, you have already changed them. What are you wearing? Well."

After finishing speaking, Henry continued: "In addition, you have to calculate how much market there is behind Yang Luo. I still remember that Yao Ming in China was selected for the NBA. At first, Chinese people watched the NBA very little. But once Yao Ming left, the NBA's market in China Open it quickly, you should remember this."

Hearing what Henry said, everyone also understood that China is the country with the largest market in the world today, and no one should underestimate it.

But some people have doubts.

Can Yang Luo's popularity compare with that of Yao Ming? Even if the advertisement is put out, it is unknown how big a splash it will be in China.

The people below started discussing in a hurry.

The vice president looked at Xiao Keer, hoping to say something he wanted to hear from him. After all, he still recognized this advertisement.

Henry thought for a while and said, "Well, I will send you a set of data, and you will know after a look."

Soon, a piece of data that had been prepared a long time ago appeared on the big screen.

This is all the honors Yang Luo has achieved since he started playing football.

These include the two teams played overseas and the results achieved in the team.

The other is to lead China to shine on the stage of the World Cup and win the championship.

At the same time, Henry provided the most powerful proof, which is to intercept photos of fans cheering for Yang Luo in various games.

These photos are countless, and there are fans from all over the world. This posture and aura are indeed sufficient.

"Leaders, we don't need to question Yang Luo's popularity. To be honest, I wanted to take a close-up of Bolt today, but guess what happened."

In order to defeat its competitors, Nike has invited two stars for the main shoes.

One is Yang Luo and the other is Bolt.

There are many reasons for inviting Yang Luo, one is that he is popular enough, and the other is that he represents youth, vitality,

The reason for finding Bolt is very simple. He was born in sprinting, and it couldn't be better for him to endorse sports shoes.

Coupled with Bolt's own popularity, it's hard not to think about it.

But Henry seemed to say something little-known, which made people curious.

"Bolt's performance was very bad today," Henry said first.

This shocked the high-level leaders at the headquarters. The most fundamental purpose of Bolt's participation in the Bundesliga football team's trial training was actually to warm up.

To warm up for today's Real Madrid, the previous plans were all right, but why did they perform so badly.

Vice President Xiao Keer is also full of disbelief.

"Henry, tell me what's going on."

(End of this chapter)