genius creator

Chapter 893 Advertising sales breakthrough history

The meeting room was extremely quiet, and the countdown sound on the big screen seemed extremely abrupt.

The vice president Xiao Keer looked excited. The data obtained a few days ago, only from the data of the European market, is already very impressive.

The Asian region has not yet synchronized. Xiao Keer believes that this Yang Luo ad incident will definitely be the most profitable ad for Nike in recent years.

In the lower left corner of the big screen, it was Henry, the person in charge of the Spanish branch that was connected to this video conference.

Henry swallowed continuously at this moment, to be honest, he was too nervous.

He is not worried about bad data, he is worried about how the leaders present will react after the data comes out.

He firmly believes that this sales volume will surely break history.

5、4、3、2、1.
65000000
When the company's latest data was refreshed, several high-level executives present were instantly dumbfounded. Vice President Xiao Keer was stunned for a while, then jumped up, ran to the big screen, and counted one by one with his hands, for fear of making a mistake.

"oh my god"

Xiao Ke covered his head with his hands, and yelled in the office regardless of his image.

It can be said that since the era of star endorsements, Nike has been at the forefront of the world's famous brands, accounting for 65% of the market share. At the same time, like Ronaldo, Ronaldinho, Figo, Ibrahimovic, Cannavaro, etc. The well-known stars were once signed by Nike.

However, since the history of Nike, the highest record is that Ronaldinho has created a sales volume of 650 million sneakers, exceeding [-] million, which has always been the bottleneck of the company.

But Yang Luo's ad once broke through the 6500 million mark, which made Vice President Xiao Keer couldn't believe it.

He kept yelling in the conference room, apparently out of control.

Including the executive president of the European region and the executive president of product design in the conference room, they almost lost control at one time. As veterans, they deeply understand what this 6500 million represents.

This is a miracle. This number can not only increase the market share by 65% ​​on a large scale, but also become the world's number one brand at one time.

This is no small matter.

Seeing this number, Henry behind the video also yelled in surprise. At the same time, he stuffed his hands into his mouth and bit down hard with his teeth. He only realized it when he felt the pain. This was not a dream.

Henry is paying attention to sales in global regions every day.

According to statistics from the European region, as of last week, it has exceeded 500 million, so preliminary statistics show that global sales will exceed 1000 million.

But he never thought that it would be such an astonishing number of 6500 million.

You know, the global uniform sales price of these shoes is 150 US dollars, and 6500 million pairs have generated a super high sales record of 97.5 billion US dollars.

Yang Luo's ad alone didn't even cost a fraction, so this time, he made a lot of money.

This record of 6500 million has created the history of the company. Nike is going to hold a celebration party and spend a large amount of money to reward relevant employees.

"By the way, pull out the global sales distribution for me, and I'll take a look."

Soon, the global sales distribution map appeared on the big screen.

where is divided proportionally.

Asia: 85%
Europe: 13%
South America: 0.7%
North America: 0.7%
Other: 0.6%
When Xiaokel ​​saw this data, he was dumbfounded and pointed to the screen: "I want to see the distribution of specific countries in Asia."

Soon, the screen is still divided proportionally.

China: 93%
Thailand: 3.3%
South Korea: 1.7%
Japan: 0.9%
Vietnam: 0.6%
Myanmar: 0.4%
Other: 0.1%
After seeing this set of data, Xiao Keer nodded with a clear face, leaned on the boss chair, nodded and said: "What can you see from it?"

The person in charge of European promotion said directly: "In fact, we have always underestimated the purchasing power of the Chinese people before, but now it seems that they have taken the majority."

The person in charge of the Asian promotion area shook his head and said: "In fact, when we set the price at the beginning, we could have discussed whether the Asian region would accept the price of 150 US dollars, but now it seems that it is not a problem at all."

However, Henry added behind the video: "Actually, I think the biggest factor affecting Chinese people's purchases is Yang Luo."

Speaking of this, Henry became excited: "Everyone should know that we chose Yang Luo at the beginning because we were optimistic about his popularity in today's football world. In fact, it just so happens that China just needs someone like Yang Luo. For China, football is a great opportunity. It is a very big pain point. Today, Yang Luo is outstanding and outstanding. The Chinese must be happy. He is now the backbone of people. What he does, many people will follow. So, I think the success of this advertising investment, Yang Lo has immediate reasons."

After Xiao Keer finished listening, he nodded silently.

In the next second, he immediately shouted: "Adidas is now the main product Kobe 20, what is the sales volume now?"

Kobe Bryant 20 is a high-end comfortable basketball shoe endorsed by basketball player Kobe Bryant. The advertisement is exquisitely produced and launched quickly. It has caused a lot of repercussions in the market.

The person in charge of market research said: "As of 10 am yesterday, Kobe 20 has been on the market for one month, and the total global sales volume is 780 million pairs."

After finishing speaking, the people around suddenly cheered.

It only sold 780 million pairs a month after it went on the market, and Yang Luo’s ad sold 2 million pairs in just 6500 weeks after it was released. Guaranteed for more than ten years, or even more.

Shockel finally decides.

"In the name of the head office, go and present Yang Luo with a Lifetime Achievement Award, and at the same time give him a generous reward. This will be planned by the marketing department."

At the same time, a huge company like Adidas was so angry that it almost vomited blood when it saw the sales report for this quarter and then looked at the sales report of its rival Nike.

"Help me see, what is the reason for the opponent's high stats?" An Adidas manager yelled furiously at his subordinates.

"Boss, we analyzed it just now, and the sales in China alone accounted for 63% of the total sales, so it is very scary."

"China?" The person in charge thought about it, and then said: "It's really not possible, let's find a Chinese to speak for it?"

The man who made the statistical report shook his head: "Boss, in China, I'm afraid there is no star more popular than Yang Luo."

"Ah, what should we do? Are we being overtaken by our opponents all the time? I'm not convinced. Hurry up and get in touch with Real Madrid to see if Yang Luo is recruited. I'll pay the liquidated damages."

……

Yang Luo didn't know that he had become the darling of major companies, and he didn't know how much money his ad made for Nike.

He just did what he was supposed to do.

For Real Madrid, for the team, he is willing to pay.

But now, behind his back, a large sum of money is floating towards him, but he doesn't know it.

(End of this chapter)