Dynasty reappears

Chapter 108 The Treacherous Bobby

The next day, Li Lin sent Bobby and Ferretta to meet Li Ning and the person in charge of Adidas, while he himself "closed his eyes and meditated" in the chairman's office.

According to the strategy Bobby gave Li Lin yesterday, Li Ning and the person in charge of Adidas met unexpectedly under the intentional arrangement of Bobby and Ferretta.Competitors were naturally extremely jealous when they met. After glaring at each other, they followed Bobby and Ferretta to the conference room to prepare for negotiations.But none of them saw the sly look in Bobby and Ferretta's eyes after leading them away.The first step was successful.

Bobby brought the person in charge of Li Ning Company to a small conference room.

"Mr. Bobby, why do you negotiate with Adidas when you decide to negotiate with us? Could it be that you want to take the opportunity to raise the price. Doing so is too illegal." The person in charge of Li Ning, a said the middle-aged man.

"Oh, Mr. Chen, you have misunderstood us. You must know that the owner of our team is Chinese, and he is very patriotic. Originally, the owner wanted to give this sponsorship contract to Li Ning, but you also know that We don’t dare to offend Adidas because of how powerful it is in Europe. We dare not say no if they want to negotiate with us. But as you can see, the person negotiating with Adidas is the head of the transfer department of our team , he doesn’t care about business matters, so you understand. Our boss is still looking forward to you. As long as Li Ning can give a good price, I can completely decide for our boss and give you the sponsorship contract. Hehe... ..." Bobby said flickeringly.And this Mr. Chen was soon limped by being fooled, and immediately shook hands and nodded to Bobby, and praised Li Lin as a good patriotic young man.

On Ferretta's side, the same scene is playing out.Ferretta said with his three-inch tongue: "Mr. Bruce, don't get me wrong, our club wholeheartedly wants to cooperate with your company. How can a Chinese company compete with a big player like Adidas?" Compared with the group. Negotiating with them is just because our boss doesn’t want to disrespect our compatriots and make the boss’s reputation in his own country bad. As you can see, the director of the commercial department of our team is accompanying him. He only cares about the business plan, but he doesn’t care about the negotiation, and later, our boss will personally remember to negotiate the contract with you, so you can see how sincere our club is.” Bruce said immediately after hearing this. I admire Li Lin's profound understanding and righteousness.It seems that the second step is also successful.

When Bobby was dealing with Li Ning casually, Ferretta hurried to the chairman's office and asked Li Lin to negotiate with Adidas. Helpless, I am so busy, this Lord is good, he is still sleeping.But in order not to keep the people from Adidas waiting too long, Li Lin was woken up immediately.

Li Lin was also embarrassed when he woke up, but he recovered immediately and went to the meeting room with Ferretta to negotiate.

"Mr. Bruce, I'm really sorry to keep you waiting. The club is too busy." Li Lin said apologetically.

Bruce still looked very respectful to Li Lin, "Where, it's a very good thing that Mr. Li can come here in person. Moreover, I also feel sincere admiration for Mr. Li's ability to negotiate with our company so clearly .”

"Hehe, is that right? Let's not talk about this, let's start talking." Li Lin touched the cold sweat on his forehead and said.

Next, Bruce told Li Lin about the terms of Adidas's contract again, "Our company is very sincere in cooperating with your club. We are going to sign a 10-year contract with your club, and the annual sponsorship fee is 2500 million. Pound sterling. This price is already much higher than what Nike paid Manchester United."

"No, Mr. Bruce, you are not right. The contract between Nike and Manchester United was signed in 02. At that time, Nike gave Manchester United an annual sponsorship fee of about 2300 million pounds. I think it is already 07. How to drop It’s not just a little bit more. You know Liverpool is the best team in the Premier League, we have won the most English top league titles, and we have won 6 Champions League trophies.”

Although Bruce was embarrassed by Li Lin's squeeze, he immediately shot back: "Mr. Li, you are wrong to count like this. Manchester United has the largest number of fans in the world. This innate advantage is what Liverpool has. It is incomparable. Therefore, it is very sincere that we can offer a price of 2500 million."

"No, no, Mr. Bruce. Do you know which country in the world has the largest population?"

"China"

"Then what country am I from?"

Bruce was a little puzzled, "Of course you are Chinese, everyone on the earth knows it."

"That's right. I am Chinese, so Liverpool's market prospects in China are very promising. If I can maintain Liverpool's performance, it will be very easy for the number of fans to surpass Manchester United. Moreover, the whole world is now Knowing that China is developing rapidly, there are more and more rich people, and fans are more and more willing to spend money, as long as we can capture this group of Chinese fans, then you say, how much money can we make.”

At this time, Bruce's head was already a little hot, obviously he had been successfully fooled by Li Lin.

Seeing Bruce's confused look, Li Lin immediately continued to use strong medicine, "Aside from other things, just because I am now the endorser of Adidas products, I very much hope to continue in-depth cooperation with your company. So, I think we completely A different form of cooperation could be used."

"Another way of working together?" Bruce asked puzzled.

"That's right. I think we can cooperate more closely with your company. First, the sponsorship fee of 2500 million will remain unchanged; second, if our club wins the Premier League championship, your company will give bonuses to reward. I Let’s set it at 2000 million initially. This small amount of money is a small kiss for your company. Third, if the club fails to win the Premier League title but qualify for the Champions League, your company must also reward it. 500 million should not be much Right. Fourth, if our club wins the Champions League, we will also be rewarded, which is also 2000 million. Fifth, after entering the top 8 of the Champions League, there will be a reward of 500 million for every step. Sixth, if Liverpool fails to enter If the Champions League is knocked out or fails to qualify for the Champions League, then the sponsorship fee will be automatically reduced to 2000 million. In this way, Liverpool and Adidas will be closely linked, and both will prosper and one will lose.”

"This, this, this contract, I can only say it's crazy." Bruce said after reading the terms of the contract.But he felt that the contract was very good, but it was beyond the scope of his decision. He first gave Li Lin a gesture of apology, and then immediately called the CEO of Adidas to inform him of the matter.

When Bruce was on the phone, Ferretta whispered next to Li Lin: "Boss, do you think Adidas will agree?"

Li Lin immediately gave Ferretta a reassuring look, and replied: "Don't worry, Adidas has no choice. Now due to the strong attack of Nike, their European market has been impacted. Moreover, Manchester United and Inter Milan sponsored by Nike , Barcelona's performance is getting better and better, making Nike more and more famous in Europe, so Adidas is eager to find a team that can compete with Nike, and Liverpool is the best choice. Chelsea, AC Milan, Real Madrid can't do it. Just wait, I can guarantee that Adidas will nod in no time."

Sure enough, after a while, Bruce nodded and agreed with Li Lin's contract, and officially decided to sign with Liverpool.

On the other hand, Bobby sent Li Ning's person in charge out of the gate a long time ago. Afterwards, when Li Lin learned that Li Ning still insisted on the sponsorship fee of 2000 million, he could only say that China still needs to continue to develop, and hoped to have cooperation in the future Opportunity.

Finally, the third step of Bobby's plan was declared a success.

On the second day, Liverpool and Adidas signed a sky-high sponsorship contract, like a nuclear bomb exploded over European football, shaking people's heads buzzing.

"Liverpool has received a sky-high sponsorship fee, and the glory will continue!" "The Times" waved the flag for Liverpool as usual.

"The Sun" did not sing against Liverpool again this time, "In the Premier League, the number of top league championships and the number of Champions League championships are the first. Now Liverpool has become the number one sponsorship fee among many teams. The embryonic form of the former Red Army dynasty reproduce."

Of course, there are joys and displeasures. It is said that Ferguson almost fell to the ground after learning that Liverpool had won a sky-high sponsorship contract, and shouted for the team owner to continue to increase funds for signings.

Li Ning Company, which was indirectly used by Bobby, did not bubble up after learning the content of the contract between Liverpool and Adidas. Have the strength to fight for it.

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The sky-high jersey sponsorship contract made the companies that wanted to get Liverpool jersey chest advertisements no longer sit still, and they raised their prices one after another in order to get this cooperation opportunity.It also gave Ferretta and Bobby a lot of confidence when negotiating with these companies.In the end, Standard Chartered Bank won the chest advertisement for 5 million pounds over 1 years.

In this way, Liverpool received another sponsorship fee of 4500 million pounds, which made Li Lin wake up laughing at night.

PS: Xiao ing is ashamed, I don’t want to say too much, thanks to the two great opinions of Panda Rejoice Xuanwu Xiaosheng, Xiao ing has revised the previous article.At the same time, I would like to ask you to give Xiao ing all kinds of good opinions. Xiao ing will try to improve it, so that this book will be even better.

(End of this chapter)