Three young grandmothers

Chapter 167 The Concubine (1)
It is undeniable that the speed of people in the capital delivering "news" is not much slower than the modern Internet. It is clear that the emperor rewarded the Qi family with the first "Fengshengshuiqi" she designed at Sishi in the morning, but it was not in the afternoon. Many big households and businesses in the capital were spreading rumors about this incident, and it was a good time for Mo Zixu to go out this time, just in time for the peak passenger flow.

Because of the shops and accessories in the emperor's picture, some ministers who liked to follow suit followed suit. Soon, most of the third batch of finished products in Mo Zixu's shop were looted, and Ah Sheng had to sell the "Mid-Autumn Special Reunion Fish" first. "Temporarily postponed, first replenish the "front line" supply.And Mo Zixu would come to the store to sit in charge almost every day.

As the saying goes, a big tree attracts the wind.

"Nouveau riche" shops like "Chen Liufu" are naturally envied by people, helpless, after all, it is a gold shop favored by Prince Li and the emperor, and the merchants in the same industry naturally dare not do anything openly , but behind the scenes, it's hard to say.

The most obvious thing was that within half a month after the emperor issued an imperial edict to reward him, another gold shop named "Duan Dafu" opened in the capital.

How similar is this name to "Chen Liufu"!

Not only that, but according to the results of investigations by the guys sent out by Lin Butler, almost all the things sold by "Duan Dafu" are small items, that is, some gold hairpins, earrings, bracelets, etc., with nine designs. Cheng and "Chen Liufu" products of the same style are very similar, and some laymen almost think that the style is the same.

As the main designer, Mo Zixu, compared the accessories sold by "Duan Dafu", the small differences can be seen at a glance, but they can be [-]% similar, this kind of plagiarism and forgery is too open and above board.The most exaggerated thing is that the price of these "Fake Chen Liufu" accessories is more than half cheaper than Mo Zixu's gold shop.

As ordinary people who can afford this kind of relatively civilian products, they can't tell the difference between the two styles, but they want to follow suit. Naturally, they will choose cheap stores, just like that, "Duan Dafu "In just a few days, it was also an upsurge in the capital.

Seeing his gold store being faked and deeply affected by others, Steward Lin was a little anxious, but he didn't dare to show it blatantly. Mo Zixu could still see the anxiety in his eyebrows, and he was somewhat concerned about the customer flow in the store. She is not in a hurry.

"Uncle Lin, what's our turnover in the last seven days?" One day, she asked casually while looking at the accounts.

Butler Lin replied truthfully, "Although it is worse than the week after the emperor's decree, overall, it is still the same as last week."

Hearing this, Mo Zixu raised his head and smiled, "In other words, the appearance of 'Duan Dafu' has not affected our real profit."

Butler Lin nodded. To be honest, when the data was displayed, he was also a little puzzled. Obviously that "Duan Dafu" is so popular, and he has gone to inquire about it. The traffic there is indeed not to be underestimated. The passenger flow seems to have decreased, but unexpectedly, the profit has not decreased.

Knowing that he was confused, Mo Zixu didn't hesitate, and said with a smile, "The reason is very simple. The appearance of 'Duan Dafu' is also a good thing. This can be regarded as healthy competition in the market. Because of the similar names, it became popular. When customers saw us Because of the similarity in the names, we would come and go. Moreover, it also allowed us to discover the future development direction of 'Chenliufu', which is to go to the high-end market. Although our customer flow has decreased, the consumption The number of customers has not decreased, indicating that the reduction is only those low-consumption classes who come in to see and have no money to consume. For those customers who can afford to consume, they are still willing to choose us with excellent quality and exquisite design. Therefore, we will have Targeted development of high-end and high-end markets, branding, and becoming the focus of consumption in Guanfuzhong, leaving those shops that follow the civilian route can only catch up."

After a few words, Lin Butler had an epiphany, and suddenly understood why Master Qi was willing to hand over the full power of this shop to Mo Zixu. It turned out that Master Qi, as a genius in the business world, did have a unique vision that no one else had.

Regarding the counterfeit matter, Mo Zixu didn't take any measures, "Anyway, the boss of 'Duan Dafu' is also capable if he thinks of following suit and rises rapidly, and has such a high counterfeiting rate. I almost suspect that he has planted a traitor in our design gold mining team! Of course, if you want to counterfeit, it is not particularly difficult. It can only show that this person is very business-minded. Since he is willing to plagiarize, then we will do it. Some difficult ones, so that he can no longer copy them."

Mo Zixu's method is to hang up the royal family's signboard, present the accessories purchased by the prince to the emperor, and the emperor personally rewarded the richest man Qi's jewelry with the "Chen Liufu" jewelry, which is completely included in the publicity album, and There are photos to prove it.

Of course, there are no photos in this era, but there are portraits!

Mo Zixu asked Lin Butler to take the first set of screens and hall decorations of "Peacock Unfolding Reunion Fish" that A Sheng had rushed to make overnight, and send them to Prince Li's residence, as a thank you for Prince Li's patronage. Of course, The most important purpose is to exchange for Prince Li's portrait rights. Mo Zixu's temptation is to let Prince Li become a shareholder in addition to the set of screens and hall furnishings, and there will be year-end dividends. Of course, the meaning is this, and the expression is natural Let Butler Lin choose the words himself.

Prince Li can take or receive "long-term meal tickets" to receive, which is naturally beautiful.Not only did he put on a majestic pose for the artist to draw a life-size full-body portrait, but he even personally wrote an inscription under the picture and stamped it with an official seal.

Mo Zixu is not precious at all. As soon as he got the portrait of the prince, he immediately placed it on the side of the screen behind the entrance of "Chen Liufu", and almost everyone passing by could vaguely see it. The implication is that this gold shop is supported by the Prince Li as the background Well, if that "Duan Dafu" wants to plagiarize, just put out the emperor's portrait and autograph inscription!

In this way, high-end and low-end can be distinguished immediately, and the "counterfeit door" incident can be regarded as an end.

"Duan Dafu" continues to plagiarize and imitate the low-end products of "Chen Liufu" brazenly, and dominates the common people.

(End of this chapter)