The heavens begin to realize the Tao and become gods from the divine carving

Chapter 196 Advertising Marketing and Too Many Orders

The first batch of scented soap has been produced, Jiang Chen took a piece to try washing it, the effect is not as good as the scented soap from the previous life, but it is much better than the current saponins.

After the product is produced, the next step is to let everyone know about it, which involves advertising and marketing.

To be honest, Jiang Chen doesn't have much experience in business, but he still knows a little bit about the information explosion in his previous life.

Jiang Chen's superficial marketing is to distribute leaflets in the streets and alleys, and write the purpose and function of things on them.

The second step is to try it out, taking the product to brothels, academies, boudoir girls, official women, and even the concubines in the palace.

The third part is to build momentum. The so-called momentum is to hold an event. This event must be very influential and even alarm the palace. It is best to promote your products during the event.

Just like the product placement in the Spring Festival Gala.

Jiang Chen thought about product marketing in an instant.

If you want to say what advantage the Beggar Gang has, it is more people, more people is an advantage, more people are more powerful, more ants kill elephants.

As the leader of the beggar gang, Jiang Chen held a meeting, and he asked all the elders to distribute the task of distributing leaflets. For half a month, beggars all over the country were doing one thing, that is, begging for money while begging for money. send flyer.

This should be the earliest case of distributing leaflets in ancient times.

Some people say that distributing leaflets on the street is useless.

Distributing flyers on the street is effective.

It cannot be said that the effect of distributing leaflets is so poor, no one has done it long ago, why they have been doing it for so many years is because-it is indeed effective.Flyers are currently the cheapest and most effective marketing method to attract customers to the store.

You think it's useless because the people who distribute the flyers are completely mechanical, and they distribute them without thinking, and the result is that they are distributed to too many non-target consumer groups.

Advertising leaflets have a high conversion rate
For example, you work in the CBD and go out to eat at noon. For most people, eating at noon is a random selection process. You may choose those that are pleasing to the eye, or those that are early adopters, or those that are cheap.

So how to stand out among so many objects?One roll-up, two leafleters, while calling for great discounts in the new store, while distributing leaflets or coupons to interested users (coupons can refer to KFC or Laoniangjiu).Isn't this a marketing method with the highest conversion rate?Could it be that users who are interested in picking up advertising leaflets just throw the coupons into the trash can?

Target audience selection for advertising leaflets.

If a merchant's flyer is distributed to one hundred people, ten of them will read it carefully, and one of the ten will consume it, that's enough.The target of the merchant is that person.

Of course, if the brochure leaflets of a certain real estate are distributed at this point, it is estimated that 99% of them will go into the trash can.Whether it is useful or useless depends on how you design, think, and implement it. It does not mean that the form of handing out leaflets is outdated.

And Jiang Chen asked these beggars to distribute to women, and women aged twelve to fifty.

Men generally don't settle for dirty bathing.

This is the reason why women accounted for [-]% of the cosmetics market share in the previous life.

As for activities, what activities can cause a sensation in this era are naturally activities about scholars, such as poetry conferences, and competitions of the six arts.

The aristocratic education system of the Zhou Dynasty in China began in the Zhou Dynasty in 1046 BC. The official school of the Zhou Dynasty required students to master six basic talents: rites, music, archery, imperialism, calligraphy, and mathematics.

1. Li: etiquette.The five rites are good luck, bad luck, guest, army, and good fortune.

2. Music: music.Six Music: Yunmen, Daxian, Dashao, Daxia, Dalui, Dawu and other ancient music.

3. Shooting: Archery technology.These five shooting techniques are: Baiya, Shenlian, Yanzhu, Xiangchi, and Jingyi.

4. Royal: The skill of driving a carriage.

5. Book: Refers to calligraphy (writing, literacy, composition).Six Books: Pictograms, Refers to Things, Knowing Ideas, Pictophonics, Annotations, and Borrowing.

6. Number: Number refers to rational number and Qi number (the law when using methods).

What scholars value most is reputation, as long as there is fame, there will be beauty and wealth.

As long as Jiang Chen said it, not only would the winning poems be rewarded with 500 taels, but the selected poems could also be compiled into a book, and the book would be sent to the emperor for reading, and the emperor would even write the preface himself.

This group of scholars didn't go crazy when they heard the news, they were all excited and signed up actively, as long as Jiang Chen charged a registration fee of one tael per person, that wouldn't be a lot of money.

An event is not only the registration fee, but also the sponsorship fees of other businesses, there are too many names in it, and when it comes to the specific Jiang Chen, he is not very clear.

It took a month for soap and high-alcohol liquor to be known all over the country, almost becoming household names, even the imperial palace and Mongolia knew these two things.

Jiang Chen didn't need to hold an event at all, orders rushed over like snowflakes.

If there are too many orders, there will be a problem, that is, the problem of production capacity.

Now the factory, it is said that the factory is actually a small workshop. The current small workshop can make 500 yuan of soap a day, and the high-grade liquor takes longer.

The fermentation time of baijiu is related to its craftsmanship, flavor and grade, ranging from four days to a year.Among them, the bran-flavored sauce-flavored type takes 30 days, the Daqu-flavored sauce-flavored type takes one year, the ordinary-grade bran-flavored bran-flavored type takes four days, the superior grade takes eight to twelve days, and the Daqu-flavored ordinary grade takes eight to twelve days. It takes 28 days for the tank, 45 to [-] days for most of the Luzhou-flavored wines, and the fermentation period for flavored and flavored wines is relatively longer.

His high-altitude baijiu takes 45 days to brew.

Now there are [-] cylinders of baijiu in the factory.

At present, it is still necessary to expand production capacity and train more workers.

The other way is to increase the price of products and limit consumption desires.

Jiang Chen can only buy a few more properties, and then recruit children from the beggar gang to work in the workshop. This time, Jiang Chen uses old employees to bring in new employees. This is a virtuous cycle, and Jiang Chen doesn't have to be so tired to do it himself.

Most of the time, money can lead to gods, and the power of capital is great. Capital can influence the court's decision-making. Capital can determine the outcome of a war. Jiang Chen is now going to become capital.

Fighting is not so much about fighting as it is about spending money. Whoever has the strongest economic strength will be able to gain a dominant advantage in the battle.

Now he wants to make great plans, he wants to develop power, and he wants to become capital.

With money and people, he can achieve his goal.

This time the workshop absorbed another thousand children. In this troubled era, there are too many orphans and beggars, so it is still very easy for Jiang Chen to want thousands of child laborers.

In the previous life, if it was illegal for Jiang Chen to use child labor, the factory would not be able to recruit minors.

But in this world, in this era, there are wars, people are in dire straits, there are many orphans, there is no organization to take in these children, they can only become beggars, so why is the beggar gang the largest gang in the world, because there are too many beggars.

(End of this chapter)