star class teacher
Chapter 178 Chapter 196
Chapter 178 Chapter 196
The filming of the TV series has finally been completed, but Luo Yu's real hard days are not over yet.
He plunged into the editing room one at a time to start editing. A good director must have the ability to direct and edit... The quality of a TV series depends on the script, the actor directing, and the editing.
When it comes to the editing stage, it means that 99 steps have been taken, and only the shivering of editing is missing.If the editing is useless, it's all over, so every director attaches great importance to editing.Some directors have the right to shoot but not the right to edit. As a result, the scripts they have worked so hard to shoot are edited in a mess. There are many lessons like this.
Editing is no problem for Luo Yu, he has the right to order the editor anytime and anywhere.What worries him most is the production of special effects.Huaguo's special effects are too bad, and Luo Yu can't master it. This is what he worries most about!
In the editing room, two directors, two editors and Luo Yu form the editing team. Now Brother Pictures also has its own editor, but the level is still lacking.Yu Dong spent a lot of money to hire one, and then asked the company's editors to help him learn some skills.
Seeing the film he worked so hard to cut was cut by the editor, although Luo Yu is used to it, he still feels distressed.However, he did not interfere with the editor's operation, and now it is preliminary editing, and many unused shots must be cut!
When the editor was not around during the meal, Sun Boda murmured, "Hey, several shots I liked were cut like this. Although I know they are right, I still feel distressed!"
Zhang Qiang nodded, "Indeed, if you don't take unnecessary shots during the shooting, it will save trouble!"
Luo Yu smiled wryly, "I think so too, but we can't meet that requirement yet! But there are many famous directors who can reach that level, let's keep working hard!"
A week later, the special effects company sent over the special effects. Luo Yu looked at it and was a little disappointed, but at least he felt that there were special effects.
Several people spent a day working together to edit two short videos, both of which are for publicity.One is planned to be promoted on LeTV Video in 5 minutes, and the other is handed over to Yu Dong. How to promote it is not related to Luo Yu's business.
……
The video was finally posted on the LeEco website, and it had already received over [-] views in less than two hours.Some netizens left messages under the video, and most people are still looking forward to the movie.
At the same time, the video also appeared on the official website of Brother Pictures, and there were also people watching and leaving comments, but there were not many people.
Luo Yu intercepted a large number of photos, and then sent them to all the actors, asking them to choose some and send them to their flying space.
This still has a certain effect, and the stars have a huge fan team.The reason why their social status is high is because there are fans who buy it, otherwise why would they be popular!
Besides, with this free publicity, whoever doesn't use it is a fool.The contract clearly states that the actors have the obligation to cooperate with the crew in publicity.
Yu Dong started to get busy again. The film produced by the company will be released at the beginning of the year, and he has already started preparing for the promotion.Now that the TV series is coming again, he is so busy that he has a lot of work waiting for him to deal with every day.
But Yu Dong is such a workaholic, being busy makes him feel fulfilled.He had tasted the taste of leisure, a lonely despair.If he hadn't met Luo Yu's "Nightclub", maybe he would have lived another life!
The news media are already advocating and reporting, many critics have jumped out, and there are also professional trolls on the Internet... Yu Dong's propaganda is still full of tricks.But no matter what the routine is, as long as it works!
He also spent a huge amount of money on advertising on Feixiang, relying on Feixiang's huge crowd, he had to spend this money for this advertisement!
Now TV series has invested 7000 million, including the current advertising investment.In the past, 7000 million was enough to make four movies, but now only one TV series has been made.
Yu Dong still thinks that it is more reliable to cooperate with a TV station. His original suggestion was to shoot [-] episodes and then go the route of a TV station.But Luo Yu refused without hesitation. The situation of "Ghost Blowing the Lantern" is special, and its value can only be realized through online TV dramas.
Although Yu Dong believed in Luo Yu, although he still felt that it was unreliable to make money online, he still did his own thing meticulously.And he also shifted the focus to TV dramas, the better the early publicity work, the better it is for TV dramas!
Although it's okay to lose 8000 million yuan, Luo Yu made more than 1 million yuan in a movie, but whoever is a businessman would be willing to lose money and who would have trouble with money.Everything he is doing now, all his efforts are to hope that the TV series will not lose too much.
Luo Yu is busy, Yu Dong is busy here, and LeTV is not idle either.Now LeTV's website has played more than one million promotional videos about TV dramas.Jiang Wen took the opportunity to sell the advertisement for the promotional film for 100 million yuan.This can be regarded as the first income of the whole TV series, Jiang Wen is still very business-minded!This is good news for Yu Dong and everyone else, and it is a good publicity for TV drama commercials.
Jiang Wen strikes while the iron is hot and prepares to auction off TV drama advertisements. For this reason, he sent invitation letters to large domestic and foreign companies. On December 12th, the main advertisement of the TV series was held on the LeTV website. Luo Yu and Jiang Wenyu Dong attended together.Jiang Wen personally took the lead, and finally the theme advertisement of the TV series was photographed by a cosmetics company, and the advertising fee was 15 million.
When the other bosses were about to leave, Luo Yu took the opportunity to come up with an advertising plan, and now all the big bosses were interested.
In fact, it is nothing to Luo Yu, but his thinking has attracted everyone's attention.To put it bluntly, the so-called plan is that LeTV Video is responsible for shooting some commercials, with ghost blowing actors starring, and then placing the commercials in the middle of the TV series.
At the beginning, Jiang Wen firmly opposed such a crazy advertisement, but Luo Yu insisted that this is a good breakthrough, and LeTV can allow members to choose automatically.There is an operation in the upper right corner of the video. Members who don't like the advertisement can choose to close it by themselves.Moreover, some interesting commercials are filmed by actors, which can also change the minds of movie fans.
Luo Yu wrote a funny advertisement on the mobile phone at the scene, the time is about 40 seconds and no more than 50 seconds.As a result, the advertisers were very interested in this proposal, and Luo Yu sold the insert ads for the entire 100-episode TV series to 2000 advertisers.Each advertisement of [-] million finally sold [-] million.
I have to say that this is also a miracle. Although the advertisements were sold, the employees of LeTV and Brother Pictures were tragic. They had to design [-] interesting advertisements.In the end, the three of Luo Yu negotiated and outsourced the advertising planning, and LeTV and Brother Pictures were responsible for the shooting.
In this way, although I made less money, it was more reasonable, so the directors of the two companies except Luo Yu became busy, and they all raced against time to start filming commercials.
In fact, the hardest ones were the actors, who were overwhelmed by twenty commercials.As for Wang Kai and Peng Jiahui, there is no need to shoot, because their fees are too expensive and the company cannot afford to hire them.Uncle Huang, Jiang Wen, etc. were crazy about shooting commercials. They had never been so desperate to shoot commercials in their life.But if they finish shooting the advertisement, they can get a good salary, the least one is [-], and most of them are millions. This is the main reason why they are willing to work so hard.
(End of this chapter)
The filming of the TV series has finally been completed, but Luo Yu's real hard days are not over yet.
He plunged into the editing room one at a time to start editing. A good director must have the ability to direct and edit... The quality of a TV series depends on the script, the actor directing, and the editing.
When it comes to the editing stage, it means that 99 steps have been taken, and only the shivering of editing is missing.If the editing is useless, it's all over, so every director attaches great importance to editing.Some directors have the right to shoot but not the right to edit. As a result, the scripts they have worked so hard to shoot are edited in a mess. There are many lessons like this.
Editing is no problem for Luo Yu, he has the right to order the editor anytime and anywhere.What worries him most is the production of special effects.Huaguo's special effects are too bad, and Luo Yu can't master it. This is what he worries most about!
In the editing room, two directors, two editors and Luo Yu form the editing team. Now Brother Pictures also has its own editor, but the level is still lacking.Yu Dong spent a lot of money to hire one, and then asked the company's editors to help him learn some skills.
Seeing the film he worked so hard to cut was cut by the editor, although Luo Yu is used to it, he still feels distressed.However, he did not interfere with the editor's operation, and now it is preliminary editing, and many unused shots must be cut!
When the editor was not around during the meal, Sun Boda murmured, "Hey, several shots I liked were cut like this. Although I know they are right, I still feel distressed!"
Zhang Qiang nodded, "Indeed, if you don't take unnecessary shots during the shooting, it will save trouble!"
Luo Yu smiled wryly, "I think so too, but we can't meet that requirement yet! But there are many famous directors who can reach that level, let's keep working hard!"
A week later, the special effects company sent over the special effects. Luo Yu looked at it and was a little disappointed, but at least he felt that there were special effects.
Several people spent a day working together to edit two short videos, both of which are for publicity.One is planned to be promoted on LeTV Video in 5 minutes, and the other is handed over to Yu Dong. How to promote it is not related to Luo Yu's business.
……
The video was finally posted on the LeEco website, and it had already received over [-] views in less than two hours.Some netizens left messages under the video, and most people are still looking forward to the movie.
At the same time, the video also appeared on the official website of Brother Pictures, and there were also people watching and leaving comments, but there were not many people.
Luo Yu intercepted a large number of photos, and then sent them to all the actors, asking them to choose some and send them to their flying space.
This still has a certain effect, and the stars have a huge fan team.The reason why their social status is high is because there are fans who buy it, otherwise why would they be popular!
Besides, with this free publicity, whoever doesn't use it is a fool.The contract clearly states that the actors have the obligation to cooperate with the crew in publicity.
Yu Dong started to get busy again. The film produced by the company will be released at the beginning of the year, and he has already started preparing for the promotion.Now that the TV series is coming again, he is so busy that he has a lot of work waiting for him to deal with every day.
But Yu Dong is such a workaholic, being busy makes him feel fulfilled.He had tasted the taste of leisure, a lonely despair.If he hadn't met Luo Yu's "Nightclub", maybe he would have lived another life!
The news media are already advocating and reporting, many critics have jumped out, and there are also professional trolls on the Internet... Yu Dong's propaganda is still full of tricks.But no matter what the routine is, as long as it works!
He also spent a huge amount of money on advertising on Feixiang, relying on Feixiang's huge crowd, he had to spend this money for this advertisement!
Now TV series has invested 7000 million, including the current advertising investment.In the past, 7000 million was enough to make four movies, but now only one TV series has been made.
Yu Dong still thinks that it is more reliable to cooperate with a TV station. His original suggestion was to shoot [-] episodes and then go the route of a TV station.But Luo Yu refused without hesitation. The situation of "Ghost Blowing the Lantern" is special, and its value can only be realized through online TV dramas.
Although Yu Dong believed in Luo Yu, although he still felt that it was unreliable to make money online, he still did his own thing meticulously.And he also shifted the focus to TV dramas, the better the early publicity work, the better it is for TV dramas!
Although it's okay to lose 8000 million yuan, Luo Yu made more than 1 million yuan in a movie, but whoever is a businessman would be willing to lose money and who would have trouble with money.Everything he is doing now, all his efforts are to hope that the TV series will not lose too much.
Luo Yu is busy, Yu Dong is busy here, and LeTV is not idle either.Now LeTV's website has played more than one million promotional videos about TV dramas.Jiang Wen took the opportunity to sell the advertisement for the promotional film for 100 million yuan.This can be regarded as the first income of the whole TV series, Jiang Wen is still very business-minded!This is good news for Yu Dong and everyone else, and it is a good publicity for TV drama commercials.
Jiang Wen strikes while the iron is hot and prepares to auction off TV drama advertisements. For this reason, he sent invitation letters to large domestic and foreign companies. On December 12th, the main advertisement of the TV series was held on the LeTV website. Luo Yu and Jiang Wenyu Dong attended together.Jiang Wen personally took the lead, and finally the theme advertisement of the TV series was photographed by a cosmetics company, and the advertising fee was 15 million.
When the other bosses were about to leave, Luo Yu took the opportunity to come up with an advertising plan, and now all the big bosses were interested.
In fact, it is nothing to Luo Yu, but his thinking has attracted everyone's attention.To put it bluntly, the so-called plan is that LeTV Video is responsible for shooting some commercials, with ghost blowing actors starring, and then placing the commercials in the middle of the TV series.
At the beginning, Jiang Wen firmly opposed such a crazy advertisement, but Luo Yu insisted that this is a good breakthrough, and LeTV can allow members to choose automatically.There is an operation in the upper right corner of the video. Members who don't like the advertisement can choose to close it by themselves.Moreover, some interesting commercials are filmed by actors, which can also change the minds of movie fans.
Luo Yu wrote a funny advertisement on the mobile phone at the scene, the time is about 40 seconds and no more than 50 seconds.As a result, the advertisers were very interested in this proposal, and Luo Yu sold the insert ads for the entire 100-episode TV series to 2000 advertisers.Each advertisement of [-] million finally sold [-] million.
I have to say that this is also a miracle. Although the advertisements were sold, the employees of LeTV and Brother Pictures were tragic. They had to design [-] interesting advertisements.In the end, the three of Luo Yu negotiated and outsourced the advertising planning, and LeTV and Brother Pictures were responsible for the shooting.
In this way, although I made less money, it was more reasonable, so the directors of the two companies except Luo Yu became busy, and they all raced against time to start filming commercials.
In fact, the hardest ones were the actors, who were overwhelmed by twenty commercials.As for Wang Kai and Peng Jiahui, there is no need to shoot, because their fees are too expensive and the company cannot afford to hire them.Uncle Huang, Jiang Wen, etc. were crazy about shooting commercials. They had never been so desperate to shoot commercials in their life.But if they finish shooting the advertisement, they can get a good salary, the least one is [-], and most of them are millions. This is the main reason why they are willing to work so hard.
(End of this chapter)
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