star class teacher

Chapter 82 95 Crazy Box Office (1)

The lights are shining brightly at Brother Pictures, and the people at the company are making positive statistics.Those who are on a business trip observe the attendance rate of "Crazy Stone" in major movie theaters, their opinions on the movie and the situation of their opponents...

Various data were sent back to the company, while the company sorted out the statistical data, and the publicity department was making corresponding publicity preparations... One by one, the data was continuously sent to Yu Dong and Luo Yu.

Looking at the data, Yu Dong couldn't calm down, "According to the data, we can recover the cost without any problem, but in this way, everyone's busy work will be wasted."

"Yeah, so we just have to give it a go"!
Yu Dong said, "Tomorrow I'll go to the theater chain and try to get some good screens. The theater chain is also very tricky, those bastards only care about money, and don't recognize anything else"!
Luo Yu looked at the time and said, "That's great! It's getting late now, I guess I won't be able to go back to sleep today, so buy some supper to reward everyone."

Yu Dong asked Qin Lan next to him to count what everyone wanted to eat, and then asked them to buy it.

At 01:30, all the data on the first day of the show had been sent back to the company. Luo Yu looked at the statistics with a frown, feeling that things were a little tricky.

……

Luo Yu sat in the office early the next morning yawning, and now all the data are being counted. At 07:30, Luo Yu came to Yu Dong's office, and the two began to eat breakfast.

At eight o'clock, Secretary Qin Lan hurried in with the documents.

"Mr. Yu, Mr. Luo's box office statistics are available yesterday."

After taking the document from Qin Lan's hand, Yu Dong didn't open it right away.He directly said to Qin Lan, "Let them work hard for a while, and count the data of the three movies "Hellbringer", "1979" and "Years of the Past".

Luo Yu asked curiously, "Are you afraid that there is something tricky in them"?
"We have to guard against it, we can only start if we know their specific data."

Luo Yu opened the file, "Crazy Stone"

Yindu Cinemas 168 million

Qiandu Cinema Line 46

Haima Theater Line 52

……

The total box office is 287 million.

Luo Yu took a closer look at the specific box office data. Yindu Cinemas is the largest cinema in Southwest China, with a box office of 300 million a day for 168 screens. Yindu Cinemas accounted for almost half of the total box office.

Looking at the Haima Cinemas, the box office is only 52.The Haima Cinemas has 200 screens, most of which are located in the northern region. Only 200 screens have a box office of 52.

……

Luo Yu put down the document and sighed, "The regional differences in the box office are too obvious. The box office in the southwest region is good, and we can increase publicity to strive for a higher level. The main problem now is the northern region. People speak Mandarin and they don't understand dialects. Many I can't understand anything!"
Yu Dong interjected, "The main problem now is Huayin, and we have no way to win the two theaters of Dream. This is the big theater. If you win 200 yuan screens, the box office will increase a lot."

"Is there no hope at all?"

Yu Dong sighed, "It's not hopeless, as long as your movie has good potential, they will still give you a part of the screen. Last time your movie "Nightclub" also got 500 screens, so the box office is so high."

Luo Yu was speechless, "This is simply a monopoly, it's like sleeping on a gold mine"!
Qin Lan brought in the materials of other movies again, and Luo Yu looked at the data and was no longer calm!

"Hell Messenger" has a screen price of 9000 yuan and a box office of 7520 million yuan.

"1979" screen cost 6000 yuan, box office 5400 million

"Years of the Past" screen cost 7000 yuan, box office 5300 million

……

"Fleeing Years" screen 1500 yuan, box office 400 million

"Grass by the River" costs 1000 yuan for the screen and 300 million box office

"Crazy Stone" screens 900 yuan, box office 287 million

Yu Dong said enviously, "If we had so many screens, the box office would have passed 5000 million. The cost would have been recovered in one day, and it was a pity that it didn't!"
Luo Yu said, "Let's pass the current stage first. The box office of the screen is occupied by three films, and other domestic films have been reduced to cannon fodder. If this continues, the only way to do this is to release the film in advance and give up the ending of the screen."

"Yes, a meeting should be held now to come up with a solution."

in the conference room
Yu Dong said, "Everyone must have read the information, now the manager of the propaganda department will talk about the plan of the propaganda department!"

Li Yong, Manager of the Propaganda Department, opened the folder, "I think our publicity should be planned and prioritized. The southwestern region should focus on publicity and continue to expand its advantages. The promotion of the northern region of Haima Cinemas should be a secondary focus. I think we should let the box office reputation When everyone knows about the movie and word of mouth spreads, we will focus on promoting it..."

Yu Dong said directly, "That's how it is. The promotion for the southwest region will start immediately. The northern region cannot be completely relaxed. For the coastal regions, do a good job of online promotion and word-of-mouth promotion. By the way, Luo Yu always has some suggestions"!
Luo Yu, who came to make soy sauce, was taken aback. Seeing everyone looking at him, he thought for a while and said, "Your publicity plan is very professional. I think you can do some dialect-related activities in the northern region. There is nothing else. !"

Li Yong said, "This is a good idea. Let's preheat it first. When everyone sees the dialect program, they will think of the movie. Our propaganda department will immediately make a plan and execute it."

The box office performance of "Hellbringer", "1979", and "Years of Time" was reported everywhere on the newspaper network. As for some small films, they were automatically forgotten by the media, and "Crazy Stone" was also forgotten by the media.Even if there were some reports, they were quickly drowned out. I don't know how many directors are gnashing their teeth, and which unlucky companies are losing money.

The promotion of Brother Pictures has already started, and Shancheng, Yindu, and Spring City are the key areas.

Shancheng's publicity focuses on the filming location as a gimmick, while Yindu and Chuncheng use dialect movies as a gimmick.Billboards on the roadside, electronic display screens in office buildings, subways, newspapers...

Ads are everywhere, and if you touch one of them, chances are you'll see an ad for Crazy Stone.It can be said that the promotion of "Crazy Stone" is the greatest in the southwest region, and this is also the region where dialects are most acceptable. This is the hope for the rise of the film.

The next day the box office is released

"Hell Messenger", 9000 screens, 7060 million box office

"1979", screen, 6000, box office 5000 million

"Years of the Past", 7000 screens, 4900 million box office

And "Crazy Stone" has a box office of 400 million.Yindu Cinemas 200 million, Haima Cinemas 71, Qiandu Cinemas 60...

In the conference room, Li Yong analyzed, "Yindu Cinemas is still the main force at the box office, but it has almost reached its limit. Our plan is to continue to do some publicity. We have done a publicity report on the Haima Cinemas in dialects, and the response has been good so far. The Ministry believes that we should focus on publicizing..."

In the end, Luo Yu said, "I'll let LeTV Video promote our movie as well. Don't worry, it's free this time."

(End of this chapter)