Dressed as the vicious stepmother of the villains

Chapter 226 Hot Pot
The so-called hunger marketing.

The first step is to get attention, the second step is to create demand.

The first step has been achieved by the eldest princess.

In the second step, Qiao Lianlian has nothing to worry about. Although Sixilou is a new restaurant in Beijing, it is very mature in Anyang County. Those who have tried it will never forget the taste.

Now that the boss is personally controlling it, it is generally impossible to make mistakes.

Now the key lies in the third step.

The so-called hunger marketing, the important thing is hunger.

It means not to feed the masses, but to let the masses always have expectations, and to strictly control the quantity and not mass-produce.

There is an old saying that goes well, the reason why Chinese cabbage is worthless is because there are many.

When Qiao repeatedly brought up this idea, Han Zhao was the first to agree.

Although mutton skewers are popular in Anyang County, due to the large quantity and low price, after the initial popularity, it has gradually become flat.

Of course, it also has something to do with the weather. It’s too cold and everyone wants to eat some hot soup and hot rice.

But from a certain point of view, failure to control output is also part of the reason.

So Han Zhao wants to strictly control the production of mutton skewers in the capital.

Qiao Lian tilted his head to look at him, "There were not a few people in the Dayu Dynasty who traveled all over the country. If they had eaten unlimited skewers in Anyang County, but they ended up with limited quantities in the capital, wouldn't they be criticized?"

This makes sense.

Han Zhao asked himself, if he, as a guest, had unlimited food in one place, but limited in another place, he would definitely feel unhappy in his heart, and maybe he would smear something behind his back.

This is not good for Sixilou's reputation.

"Then, is there a limited number of new dishes?" Dong Han's mind was still spinning quickly, "The pot that Mrs. Qiao mentioned last time, is it that you plan to use it for a limited number?"

Although this was a questioning tone, Han Zhao's eyes lit up as soon as he finished speaking, and he was almost sure.

Qiao Lian repeatedly said that the weather is cold, and he will recommend a new way to eat. Then it will be sold at Sixi Building in Beijing, and if it sells well, it will be sold in other shops.

Not surprisingly, it should be what it is called, a hot pot dish.

Qiao repeatedly smiled and nodded, "Han Dongjia, I told you to find someone to make a custom-made pot, is it ready?"

Han Zhao smiled bitterly.

Qiao repeatedly threw him a difficult problem: she wanted a pot, and there had to be one or two curved bars in the pot, and it had to be made of copper, which made him stumped.

There is no such pot on the market at all, so Han Zhao could only bite the bullet and order it. As a result, because he was not familiar with the place where he was born, he was tricked at both ends, wasting a lot of time, and finally with the help of an old acquaintance, he reluctantly Ordered a batch of pots.

The appearance is good, and according to Qiao Lianlian's request, four squares or two squares are made, but the problem is that the quantity is too small, only a few dozen, which is not enough at all.

Han Zhao wanted to order a few more, but the old acquaintance said that it wasn't that he didn't help, it was because the copper was limited and he couldn't make it in a short time.

He said these things with a wry smile.

Qiao Lianlian waved his hands and said, "Dozens? That's enough. A small quantity proves scarcity."

Regarding the sale of hotpot in Sixilou, Qiao Lianlian is not a whim, but has been brewing.

For this reason, she rummaged through ancient books in Ji Wangshu's study for a long time, and finally found in the historical records that hot pot had already appeared in the previous dynasty, but because the way of eating it was rare, it was not It is especially good for eating, so there are not many people who eat it. Generally, rich and famous people only eat a meal in their spare time.

In the Dayu Dynasty, because of the war, hot pot disappeared completely. I only heard that people ate with hot pot, but I never heard of anyone eating hot pot.

Qiao Lianlian was quite thoughtful. Instead of admiring hot pot as a new way of eating, she deliberately publicized that "only those with status in the previous dynasty ate hot pot", trying to increase the value of hot pot.

At the same time, he urged Ji Yunshu to come to Sixi Tower for a sit down, and invited a few old acquaintances to dinner.

Soon, the hot pot craze was ignited in the capital.

At first, everyone just asked each other, "Did you hear that there is a delicious hot pot in Sixi Building? I heard it tastes good."

Later, it was found that it was difficult to get a reservation, so that those who got the reservation had a chance to show off, as if it was an honor to be able to book the hot pot banquet at Sixi Tower, so everyone started to order for the sake of face.

In the end it's the taste.

In previous dynasties, the hot pot in the previous dynasties was only eaten with hot soup, meat and vegetables, and seasonings were scarce.

Inheriting the consistent tradition of Sixilou, Qiao Lianlian made a large pot of spicy oil soup with chili peppers. It tastes spicy and delicious, and the smell alone makes the mouth water.

But those who can eat spicy food are a minority after all.

In order to let other people enjoy the hot pot, Qiao Lianlian arranged big bone soup, tomato soup, and mushroom soup respectively.

You can order four soups casually, you can order two or combine four, which satisfies the tastes of many people and has multiple choices.

Dong Han's family has to worry about the dishes.

Theoretically, hot pot can be cooked with anything, as long as Han Dong's family dares to provide it, I believe there will be customers who will dare to order it.

As for Qiao Lianlian, she handed over the four ways of making soup to Master Zhou, and then went back to Qingping County Prince's Mansion to take care of the baby.

Little Gu Ge is now studying the rules and forgetting to eat and sleep. His whole person has been completely reborn, every move is elegant, and he can't see the previous liveliness at all.

Qiao Lian felt distressed but couldn't stop him, so he could only ask Han Dong's family for a few copper pots, and prepared a series of ingredients by himself.

Outside, hundreds of people scrambled to order a hot pot that could be ordered by a maximum of ten people, but in Qingping County Prince's Mansion, there was a row of three.

What Qiao Lianlian asked for was a four-compartment pot, which contained four kinds of bottom materials directly from Sixi Tower, and colorless and odorless silver bone charcoal was burning underneath.

Next to it, there are plate after plate of meat dishes and vegetarian dishes.

Sausage, tripe, pig brain, tenderloin, large intestine, small intestine, ribs, fresh shrimp.

Tofu, winter melon, kelp, mushrooms, Chinese cabbage, duck blood, potato chips, winter bamboo shoots.

These are common dishes.

The only unusual thing was Qiao Lianlian's special plate of thin meat.

Thin slices of meat are not popular in this era. Most of them are large pieces of meat, which pay attention to the rich taste.

Qiao repeatedly missed the thinly sliced ​​mutton, so he took a leg of lamb, cut off the meat, arranged the shape, and threw it into the ice and snow to freeze for two days and two nights.

When you take it out, cut it lightly with a knife, and the mutton becomes a thin roll.

This kind of meat is as thin as a cicada's wing, and it can be eaten after it is blanched in hot water for a few seconds.

It is best to dip a little sesame sauce and vinegar, roll it up and throw it into your mouth. The heat and aroma will sweep your mouth at the same time.

Delicious is delicious, and it takes a lot of effort.

Qiao repeatedly cut up the mutton for half an hour, and the children were swept away in less than half a cup of tea.

(End of this chapter)