A genius tech empire
Chapter 6 Brain-controlled mouse is on fire
"Boss, I have checked the data you want. There are about 15 million people with hand disabilities in the world. This is the news released by the World Health Organization at the end of last year. This is the latest I can find. The most accurate data."
The next day, sales supervisor Chen Qi reported to Yang Congming the job assigned to him by the boss.
Chen Qi, about 30 years old, used to work as a sales manager in an electronics company in Shenzhen. He had a very good job and was hired by Liu Fengmei through a headhunter.
Previously, Yang Congming had little experience in opening a company. He started a company with a product first, rather than a product that was developed after product research. However, since he wants to market, he always needs to make up for market research.
Although the data is not accurate, it is enough to have this as a reference, and Yang Congming nodded in satisfaction.
"Boss, the marketing of electronic products can be divided into event marketing and network marketing, that is, offline and online. We can do various activities to promote offline. There are many kinds of activities, such as product promotion conferences and releases. Meetings, promotions, title sponsorship, participation in exhibitions, etc., online we can carry out various network promotion, such as advertising on major related websites on a regular basis, the unconventional is manufacturing hot spots. Our sales department believes that offline Propaganda combined with online..."
Chen Qi was worthy of his high salary, and soon came up with his marketing plan, and some of the publicity methods were refreshing even for Yang Congming, which was not mentioned in the books he had read.
"Boss, the most influential one in our country is China Joy, but at this time, the booth has already been sold out. The next more influential exhibitions are the Consumer Electronics Fair in Berlin, Germany and India International in September. Electronic exhibitions, the Taipei International Electronics Show in October, the French International Electronics Show, the China Electronics Fair in November, and the Vietnam International Electronics Show."
Yang Congming is disappointed after hearing that he can't participate in China joy. After so many years of development, China joy has become one of the world's most famous and influential annual events in the global digital entertainment field.
However, he also knows that it is too close to the China joy launch in August, and there is no booth left.
"Then apply to participate in the Berlin Consumer Electronics Show. If it doesn't work, Taipei's International Electronics Show can also be used." Yang Congming said.
"It's too easy to make network hotspots. The product invented by the boss is amazing enough. If there is such an excellent product, it can't be a hit, then I have been in vain for so many years."
Chen Qi is full of confidence. He speaks the truth. In fact, he has been in an electronics company. He knows the development process of electronic products and how difficult it is to develop an electronic product, especially the "brain-controlled mouse" design. Pieces of chips.He had never heard of that genius who designed a chip alone.
However, although it is suspected that the "brain-controlled mouse" was not designed by the boss alone, it does not prevent it from being a good product. Not to mention that he was originally the sales manager of an electronics company. Even from the perspective of ordinary people, you can see this Excellent product.
The most important thing is that it produces energy and the cost is not as high as imagined.
Chen Qi's plan is also very simple. It is to shoot some "brain-controlled mouse" promotional videos, post them on the Internet, and then conduct publicity.
Of course, there is a lot of knowledge about video advertising shooting. It can't be too tall to make people mistakenly think that this is a conceptual product.
...
Wang Yiming is a high-tech enthusiast. He usually likes to watch technology videos. He has followed several technology bloggers on Douyin. This day is boring. He turned on Douyin and watched technology videos.
What the hell is this, computer?Cell phone?Can it be fresher?I don’t know what these video authors think.
Flipping through, he accidentally clicked on a video. The video was the beginning of his familiar: "Let's unpack it carefully."
What is different from the past is that Wu Yanzu really opened the package carefully this time.
"It seems that this is a relatively valuable thing." Wang Yiming said in his heart.
This situation has happened before. When Wu Yanzu really carefully opened the package, the contents of the package must be very precious.
The video continues to play.
The knife carefully cut the adhesive tape of the express delivery, revealing a rectangular box with a very textured packaging inside.
"Ah, look at this sexy packaging. What kind of product is this? Oh, what am I supposed to be? It turned out to be a headset. No, it's not that simple."
In the video, Wu Yanzu plugs the headset into the computer, then points his head with both hands and two fingers to make a start.Then, the magical scene was released, and the computer was automatically typed.
"This is the product "brain-controlled mouse" of Xtreme Technology, the best choice for lazy typing!"
The video was over, but Wang Yiming was stunned. After a while, he recovered, and shouted, "Fuck!"
After watching so many episodes of "boring out of the box" videos, he knew that the videos made by this technology-based unboxing program have always been products that exist in reality, not conceptual products.
what does this mean?Means that the real "brain-controlled mouse" is available.
He quickly collected this video and forwarded it...
Several videos were posted on different platforms and on several blogger accounts at the same time, and quickly spread in various forms.
It didn’t take long for Xtreme Technology and the “brain-controlled mouse” to become popular. This extremely topical black technology, coupled with the promotion of Xtreme Technology’s sales department, soon became popular as Chen Qi said. .
This can be seen from the exponential increase in the number of pre-orders in the store windows of Douyin, Jingdong Taobao, and the official online store.
"Boss, the number of pre-orders has reached 500,000, and it is still rising." Chen Qi excitedly reported to Yang Congming the sales data of all channels combined.
To be able to have this data, to be honest, this is something Yang Qi never expected. There should be less than 10 million people with hand disabilities who cannot type. However, it has been pre-sold two days before the video was released. 500,000 units have been released.
Moreover, because of the cost, Yang Qi's price for the "brain-controlled mouse" is 10,000 yuan, which is extremely expensive in terms of the function of a mouse.
After Chen Qi went out, the administrative commissioner Sun Xiaoli knocked on the door and walked in.
She said, "Boss, many media want to interview you now. I don't know if you have time? Here is a list of media who want to interview you. Take a look."
"No time! Take it away!"
Yang Congming waved his hand and replied.
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