Across America, Starting with the Boxing Champion

Chapter 482 Climbing into Austria

 “Hey, Bob!”

Link saw Bob Weinstein in the crowd and took the initiative to say hello.

Bob was wearing a gray suit and a red tie, with a swollen belly chatting with Jean Dujardin, the actor of "The Artist". Jean Dujardin is a French actor and tonight's Best Actor in Music/Comedy. .

“Haha, Link, your Palm Beach Pictures did really well this year. Five movies received more than ten nominations, which is amazing.”

Bob laughed when he saw him.

“Thank you, you are also very good. Jean, congratulations on winning the Best Actor Award.”

Link smiled softly, congratulated Bob and Dujardin, and told Bob about the plan for "Silver Linings" to compete for the Olympics. Now Lionsgate is working on public relations-related awards to strive for more nominations.

Weinstein Pictures is one of the producers of "Silver Linings" and had promised to help fight for the Oscars. Now it needs to take some practical actions.

 Hearing him mention this matter, Bob's face changed.

This year, Weinstein Films has two films preparing to compete for the Oscar for Best Actress, namely Meryl Streep in "The Iron Lady" and Michelle Williams in "My Week with Marilyn" Sri Lanka.

Resources are limited, and they will not be used to help Jennifer Lawrence win the Oscar for Best Actress. If she does, she will be beating her right hand with her left hand, and it will only hurt herself.

  Comparatively speaking, Weinstein Pictures is more willing to let Meryl or Michelle win the award, and it will benefit more.

However, when telling Link, Bob naturally would not refuse directly.

He told Link that Weinstein Films is also the producer of "Silver Linings", and helping the film win an Oscar is also helping the company make money, which is a thing that benefits everyone.

 So during this period, they are also helping "Silver Linings" with its Oscar publicity, ensuring that the film gets multiple nominations.

 In fact, even if Link hadn't said it, he and Harvey would have gotten Jennifer Lawrence a Best Actress nomination, yes, just a nomination.

 The first is to promote "Silver Linings Playbook" through the Oscar platform to get more box office.

Second, Harvey hopes to defeat Link at the Oscars. Seeing Link's failed expression with his own eyes would make winning more satisfying.

Bob didn't agree with Harvey's plan, but considering that Harvey had been angry with Link for a year last year and had several high blood pressure attacks, it would be more conducive for him to get angry at the beginning of the year to carry out this year's work. .

 “That’s not bad.”

Link glanced at Bob and could see the perfunctory look on the other person's face, but he didn't care. He came to the other party to mention this matter and was doing things according to the original agreement.

Then he said that Lionsgate is not very good at publicizing the Oscars, but Weinstein Pictures is a master in this area. He hoped that Bob could arrange a few staff members to join the Lionsgate public relations team.

Working together, both parties will definitely be able to win more Oscars.

Bob hesitated and agreed.

Link stopped disturbing Bob, raised a champagne glass to signal, and turned to leave.

Bob glanced at his back and immediately went to Harvey to talk about it.

 Harvey smiled coldly and said that he was overestimating his abilities and asked Bob to find two random people for Link. It would be best if Link could spend more money.

  —

Shortly after the Film and Television Golden Globe Awards, the shortlists for the 84th Academy Awards were announced one after another.

 Movies released by Lionsgate received 18 nominations, and "The Help" received six, including Best Picture, Best Actress, Best Supporting Actress twice, Best Original Song, and Best Costume Design.

 "Moneyball" received five nominations, including Best Picture, Best Actor, Best Adapted Screenplay, Best Sound Effects, and Best Editing.

 Silver Linings Playbook received four nominations, including Best Picture, Best Actress, Best Actor, and Best Original Screenplay.

 "Mr. Tree" won the Best Foreign Language Film award.

 "Bridesmaids" won two awards, Best Supporting Actress and Best Original Screenplay.

Link's "Midnight in Paris" received four nominations, including Best Picture, Best Director, Best Original Screenplay, and Best Supporting Actress. The film with the most nominations this time is "Hugo" directed by Martin Scorsese, with 12 nominations, including Best Picture, Best Actor, etc.

“The Artist” released by Weinstein Pictures ranked second, with nine nominations.

Link still failed to receive an acting nomination, but six films produced by Palm Beach-Lionsgate were nominated for Oscars, which also shows that the quality of the films produced by the two companies is good and recognized by the Oscar judges.

　　The "Hollywood Reporter" stated that although Link was not shortlisted for any award, he participated in the Oscars in another way.

The report claims that Link may be the next person to be thanked multiple times at the Oscars, following Spielberg, Harvey Weinstein, and God.

 After the shortlist was announced, the Oscar selection entered the second round of voting. More than 6,000 judges selected by the Academy from various trade union organizations began the second round of voting.

 Who can get the statuette in the end? The operation during this period is very critical.

 For this reason, Hollywood public relations companies began to carry out various public relations activities.

ˆThe main way is to promote the film and use various methods to increase the exposure of the film and let more judges see the film, such as participating in film festivals, investing in advertising in major theaters, and advertising in newspapers and magazines.

 In addition, there are some hidden rules, including sending private emails, holding luxury movie viewing parties, giving holiday cards, giving away film soundtracks, holding celebrity parties, etc.

 According to statistics, independent production companies spend about US$300,000 on public relations for each film, and the six major film studios spend even more, more than one to two million.

This kind of investment is more like a gamble.

 If you make the right bet, the movie will win awards, have a good box office, and earn back all your investment.

 If it fails, all investment will be wasted.

 And Lionsgate Pictures has six films on the shortlist, which requires more investment in promotion funds. This is also a happy trouble for Link.

 The public relations department suggested that he choose between them and give up film projects that have a low probability of winning awards and that have an advantage in concentrating funds on public relations.

 For example, "Mr. Tree" has been nominated for the Oscar for Best Foreign Language Film. It will be extremely difficult to win this award over "A Separation".

There are also "Moneyball" and "Bridesmaids". Compared with other movies, they do not have many advantages. It is recommended to reduce public relations costs.

 Link agreed after thinking about it.

"Link, Weinstein Pictures is playing the emotional card, saying that Meryl hasn't won an Oscar for 29 years and it's time to win it again. I feel like many judges will vote for Meryl. It’s very difficult for Jennifer to win Best Actress.”

 In the office, Ms. Mandy said while flipping through the newspaper.

 “I saw it too.”

Link nodded, Jennifer Lawrence is not having much luck this year.

 Compared with "The Iron Lady", "Silver Linings Playbook" in which she starred, there is not much advantage in terms of film quality.

Secondly, the opponent, Meryl Streep, is a veteran actress who performed outstandingly in this movie. It would be extremely difficult for the public relations team to help Jennifer win the award from her opponent.

 In addition, there were many scandals between him and Jennifer appearing in the media during this time.

Some media brought up old stories again, saying that in order to support Jennifer, he spent 800 million to buy Lionsgate Pictures last year, and this year he plans to spend 10 million more to help Jennifer win the Oscar for Best Actress.

  Compare Lionsgate’s efforts to help Jennifer publicize the Oscars as a game of picking up girls.

This trick is very vicious and will affect the judges' perception of Jennifer and vote for other people.

For this reason, Link had to increase publicity. On the one hand, he promoted positive news about himself and Jennifer, such as charity and environmental protection. This is also Leonardo's usual trick when competing for prizes. On the other hand, he arranged for people to expose Harvey's hidden rules. News about actresses are all old news from the past.

 And published photos of Harvey and Meryl's intimate conversation in the newspaper.

Whether you believe it or not, let’s muddy the water first.

 (End of this chapter)