In the development of these years, Marvel has had a brilliant, peak period. At that time, it was even more brilliant than DC. It almost acquired classic IP such as Batman and Superman.
Just for antitrust reasons.
Marvel's attempt to make DC disappear by acquiring DC's classic IP failed.
As a result, DC fell into the hands of Warner and became brilliant again, while Marvel gradually declined due to the wave of development of the times.
Ronald Perelman felt this wave even more with the arrival of the Internet age.
People don't like reading comics anymore, whether it's Marvel or DC or any other comic company, comics sales are plummeting.
Unlike DC, which has Warner as the backstage, Marvel has no film company willing to spend a lot of money to buy it because the IP influence is far less than that of DC.
At most, they are eyeing a certain IP of Marvel.
But Ronald Perelman knew that once he sold the valuable IP, no one would want the less well-known ones left.
Therefore, his request is to sell in a package, which is not recognized by all film companies.
The problem is stuck here.
Ronald Perelman himself also tried to use Marvel's well-known IP to make TV movies, but unfortunately he lost money.
After all, he is a complete layman when it comes to film and television.
Up to now, he just wants to quickly find someone to get rid of Marvel.
Get rid of this big burden.
At this time, one of his employees took the initiative to report to him that Steve Kevin was very interested in Marvel.
This made him think.
The name Steve Kevin can be said to be familiar.
Even if he is a pure businessman, he has known this person from all angles.
In today's Hollywood, although the famous directors are still lacking in award qualifications, from the perspective of commercial films, he is not inferior to those long-established directors.
It is also a major shareholder of MGM, one of the eight major Hollywood studios.
It also has a very high status in Hollywood.
What did he come to do?
Ronald Perelman has completely forgotten that Kevin came to him two years ago.
At this time, in the office, thinking alone.
Chapter 99 Business Negotiations
"Dong dong dong!"
"Come in!"
Ronald Perelman tidied up his instruments before letting the knocker in.
The blonde female secretary with a bumpy figure walked in and gave Ronald Perelman a wink before talking about business.
"Boss, the big director in Hollywood, Steve Kevin, said that he has something to discuss with you. Should he take it to the office or the reception room?"
Ronald Perelman pondered and said:
"Take him to the reception room first, and I'll be there later."
The female secretary nodded and went to make arrangements.
Ronald Perelman carefully arranged his appearance, and then walked slowly towards the reception room.
......
Staring at the buttocks of the female secretary who was bending over to pour him iced coffee, Kevin couldn't move his eyes.
Recently, the strengthening of the kidneys is a bit powerful. Helen and Emma are no longer under his words. He forced him to call out what a good brother and father's are.
Seeing women, especially beauties, is a bit more irritating.
Wait for the female secretary to leave.
Kevin breathed a sigh of relief, my dear, the Chinatown's secret book is really powerful, and it is strong enough with Changbai Mountain old ginseng.
He feels that he has returned to his peak state, and now he can hold it no matter how much.
He swelled.
But I have to say, this Ronald Perelman can play.
This kind of female secretary, saying that he hasn't moved, Kevin doesn't believe it.
It can only be said that the ideas of men are consistent enough.
The door was pushed open and Ronald Perelman entered.
Seeing Steve Kevin's appearance, I can't help but feel a little inferior.
The same is a billionaire, but Steve Kevin, while rich, looks as handsome as a star.
This made him a little uncomfortable, the short rich and ugly.
However, as a businessman, he was able to easily overcome such discomfort.
"Hello, Director Steve Kevin, I'm the boss of Marvel Entertainment, Ronald Perelman."
"Hello, Boss Perelman."
After some simple exchanges, Kevin directly put forward his intentions.
"I want to buy the Marvel shares in your hands."
"Oh?"
Hearing Kevin's intentions, Ronald Perelman was overjoyed, but his instinct as a businessman told him that at this time, the more he kept a low profile.
Can't show joy.
Otherwise, it is not easy to quote a high price.
Ronald Perelman's expression didn't change at all, as if he hadn't heard Kevin's words, he gently picked up the coffee on the table and took a sip.
At the same time, I took this opportunity to think about how to make a move, and at the same time, I couldn't let Kevin see that he was very eager to make a move.
On the other side, watching Ronald Perelman's actions, Kevin smiled in his heart.
The spy, coupled with his previous knowledge of Marvel, let him know that there was a big problem with Marvel's funding at this time.
Therefore, all Ronald Perelman's performances, in his view, are false.
Shooting Ronald Perelman is sure to shoot, the only problem is the price.
Ronald Perelman definitely wants to sell more, and Kevin wants to sell less.
Marvel's current situation, he can actually buy it for a maximum of 400 million.
But the reason why he has to prepare 500 to 600 million is naturally because Marvel's current situation is too bad. Once he takes over, he needs a lot of capital to operate.
Whether it's the salary of the company's personnel, the cost of comics printing, and the opening of the Marvel Universe.
Each of these requires huge sums of money.
More than 100 million U.S. dollars is also stretched, and it is definitely the best to be able to spend less.
After taking a sip of coffee, Ronald Perelman thought about something, and said in a hurry:
"At present, Marvel's financial situation is good, why should I sell it? Director Kevin, stop joking."
Kevin muttered silently in his heart, adding money.
Ronald Perelman's suggestion was all too obvious.
What does it mean to be in good financial shape?
It's all down to selling copyrights.
Thinking of the X-Men and the Fantastic Four who were sold to Fox in 1993, Kevin felt heartbroken.
Forget the Fantastic Four, although they are not small in popularity, they are nothing compared to the X-Men.
Such an X-Men was sold by Ronald Perelman for $2.6 million for a prodigal price, and Kevin was heartbroken to death.
I don't know how much it will cost to get it back in the future.
Thinking of this, Kevin gritted his teeth, if 20th Century Fox insisted on holding the X-Men and didn't want him to take it back.
He must use the ultimate means.
The Fantastic Four can be drawn to death in comics and painted as villains to influence the value of this IP.
The X-Men, too.
But these things will be discussed later, and the immediate priority is to win Marvel.
Kevin raised his head and smiled, directly piercing the details of Ronald Perelman.
"Oh, really?"
"Then, as far as I know, more than a year ago, Marvel's economy was very tight, and it was not true that the X-Men and the Fantastic Four were packaged together for six million and sold to 20th Century Fox? "
Speaking of which, Kevin felt distressed again.
He suddenly remembered that Deadpool actually belongs to the X-Men series.
Such a popular character, the value of which is not inferior to the character of the X-Men itself, was packaged in the X-Men and sold for $2.6 million.
sold!
Ronald Perelman is such a cutie.
Kevin's mental activity, Ronald Perelman certainly doesn't know.
In the face of Kevin's honest truth, Ronald Perelman's face twitched, and then he was not embarrassed, and continued:
"Oh, you said that."
"It has been more than a year, and Marvel's economy has slowed down a long time ago. Now the profitability is very good. I am preparing to continue to increase investment to make the sales of Marvel comics reach a new high."
As a businessman, sometimes the mouth is hard.
Obviously there is a problem with the economy, in the mouth of Ronald Perelman, Marvel is still thriving at this time.
At this point, the conversation has reached a dead end.
It seems that Kevin does have a willingness to buy Marvel. Ronald Perelman looks like he is up for sale at this time, waiting to slaughter Kevin.
At the same time, get rid of the big burden of Marvel.
Kevin's expression turned cold, and he quoted directly in his mouth:
"220 million, buy 70% of the Marvel shares in your hands."
"Impossible, I said that Marvel is not for sale. Now that it is developing well, how can I sell it."
Kevin continued to increase the price.
"Two hundred and thirty million."
"Director Kevin, I said that Marvel is not for sale, why should you force me."
"..."
Chapter 100 Acquisition of Marvel
You come and go on both sides, constantly tugging.
Ronald Perelman refused to let go, one bite at a time until the price did not satisfy him.
But anyone could see that he was up for grabs.
With the negotiation, the price was slowly raised, when the price was reported to 300 million US dollars.
Ronald Perelman finally relented.
"Three hundred million dollars, I can think about it."
This amount has reached the standard in Ronald Perelman's mind.
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