After military training, I went crazy in the stock market!

Jiang Han said methodically: “I think we should change to a sports brand.” ”

“Oh?” Wang Qihong was stunned, “But the casual clothes we are making now are also selling well.” ”

Jiang Han thought of the brilliance of the domestic sports brand in the previous life, and said: “Although it is selling well now, the factory must become bigger and stronger, and only by making a brand can there be a way out.” ”

Wang Qihong was a little surprised: “Being a brand is not an overnight thing, and we can also do casual men’s wear brands, why do we have to be a sports brand?” ”

Jiang Han thought about it, in the last life, casual men’s wear brands did well in Ocean Blue House, but they could not compete with those domestic sports brands.

“The concept of casual men’s wear is too broad, and the market must be more and more segmented in the future.” Jiang Han explained.

“Uncle Wang, you also know, now rich people wear Naike for sports, Adi, but we are fully capable of creating our own brand, from sportswear to sneakers, to do a series of products, and our labor costs are cheap, the same quality of things, domestic is more cost-effective than Neco, there is no such enterprise in China, we must seize this opportunity.”

Wang Zheng pondered for a while and said: “Our average salary is only a few hundred yuan a month now, will people be willing to spend half a month’s salary to buy a new brand?” ”

Jiang Han said: “So the positioning of the brand is very important, we can set up a brand, mainly for the people with spending power in the city, advocate a young, sunny lifestyle, and tenacious character, develop brand-name products that are not lost to foreign countries, advertise on TV programs, erect people’s recognition of our brand, wear our brand clothes, not only comfortable, but also a symbol of status.” Then open direct stores across the country, so that customers can directly experience the advantages of the product. ”

What Jiang Han said made Wang Qihong’s eyes shine, indeed, as long as consumers feel that the money is worth it, even if it is expensive, they will pay for it!

I didn’t expect Jiang Han to be so talented in business!

Wang Zheng also looked at Jiang Han in surprise, such a good idea, why didn’t he expect it?

“Lao Jiang, you are also too genius, right? What a great idea! Wang Zheng slapped Jiang Han excitedly.

Jiang Han was a little crying and laughing, in the last life, almost all domestic sports brands occupied the market like this!

Even ten-year-olds know!

Wang Qihong was as if he had discovered a new continent, his eyes were shining: “Xiaohan, I am simply impressed by you on this day!” Just do as you say! ”

Zhang Lanyue’s eyes were also full of hope: “Then what is the name of our brand?” ”

Jiang Han squinted his eyes: “Red Star Group… It’s called Red Star Erke! ”

“That’s a good name!”

“The name is quite like a sports brand.” Wang Qihong and his wife said in unison.

“Then it’s settled! Let’s make Red Star Erke the Neko of the Celestial Empire! Wang Zheng was very excited.

Jiang Han thought of the glory of the previous Red Star Erke and said: “In terms of production, Uncle Wang, you will continue to be responsible, in addition to attractive advertising, you can also sponsor the clothing worn by athletes in various competitions, such as tennis opens, basketball competitions and so on.” ”

Wang Zheng immediately said excitedly: “Let well-known athletes wear our clothes and shoes, their fans will have a tendency to imitate idols, this publicity method is too powerful!” Jiang Han, you have a thorough understanding of people’s psychology! ”

Jiang Han continued: “We not only open specialty stores in offline shopping malls, but also open online stores when the network is developed. ”

“Open an online store? What is an online store? Zhang Lanyue was puzzled.

Jiang Han recalled that in the last life in 2000, QQ was only the era of QICQ, and Ah Tanuki Baba had not yet been established, and of course people did not have the concept of an online store!

“In the era of a computer in hand, we opened a store online, saving the cost of labor and stores, and delivering to thousands of households by courier, not only the price of the product is more advantageous, but also people can place orders at the same time, and the transaction volume will be a hundred times and thousands of times that of the store.”

“What?”

Hearing Jiang Han’s words, the three people were stunned!

Before Wang Zheng’s family had an accident, it can be said that there was a family with a head and a face in Quvice County, but Wang Zheng did not buy a computer, and the era when Jiang Han said that everyone had a computer was too incredible for them!

“Now an ordinary desktop computer costs about 5,000, if you play games it costs eight or nine thousand, a notebook is two thousand more expensive than a desktop with the same configuration, the per capita salary in our county is six or seven hundred, a computer is equivalent to a person’s salary for 10 months, who will buy it?”

Although Wang Qihong’s family has seen Jiang Han’s talent, they don’t believe this online store that Jiang Han said.

“We must look at the problem with the perspective of development, in the future, with the development of science and technology, computers are getting cheaper and cheaper, people’s wages are increasing, and the era of a computer per person will come in no more than 10 years.” Jiang Han said categorically.

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immediately preemptive(Event Period: November 11th to November 11th)