That’s it!
Jiang Han recalled the details of the advertisement, narrowed his eyes and said: “It costs tens of thousands to find you to shoot an advertisement, and you want to fool things when you get a star?” ”
Ma Qi, the chief planner of the advertisement, smiled awkwardly: “Mr. Jiang, we are absolutely not fooling things, Da Mi is a hot star recently, we consider the star effect, although this advertisement is nothing new, it has a good effect and can let more people know this brand.” ”
Jiang Han was noncommittal, in fact, this advertising plan is also right, in 2000, domestic advertising was basically to find a few stars, set a scene, and say a few lines to finish.
Jiang Han said expressionlessly: “What I want to promote is the spirit of hard work, can the big power give people this feeling?” ”
“Then we will meet immediately, re-plan, and give you a satisfactory answer by tomorrow, can you see?” Ma Qi forced a smile on his face.
Jiang Han pondered and said, “Actually, I have already planned it. ”
“Huh?”
Everyone was stunned, the chairman of the hall will also plan the advertisement?
Jiang Han said methodically: “The theme of my plan is called, where can it block us.” ”
Everyone didn’t know that this advertising plan also had a theme, and it seemed to be very professional….
Jiang Han recalled a well-known advertisement in the previous life of Naike and said: “This advertisement needs to find a few well-known athletes, and then find some dragon sets that like sports, the first shot in the opening is the moment before a well-known athlete pitches, and the subsequent shots include running, high jumping, playing tennis, playing basketball, etc., all of which are shots of athletes struggling hard.” ”
Everyone looked at each other, and this plan sounded very ordinary.
Ma Qi rolled his eyes, isn’t this the regular routine of sports brands?
But he couldn’t directly refute the gold lord’s father, so he pursed his lips and said: “This plan is good… Unexpectedly, President Jiang still had a lot of ideas. ”
Jiang Han continued: “This ad needs to edit the status of the athletes in a split-screen way, 20 types of sports, thousands of video materials, highlighting the concept of TobeNumber1. ”
“Split-screen ads?”
Everyone was slightly stunned, they didn’t expect Jiang Han to be so professional!
A little brother next to Ma Qi slapped his thigh excitedly: “Why didn’t we expect this form?” ”
Jiang Han thought in his heart, it is the year 2000, you must be able to think that you are also a genius.
Ma Qi’s eyes lit up: “Split-screen advertising uses the form of split-screen splicing to show the audience what happens at different times and different spaces, which can give the audience a strong impact.” ”
The other young lady frowned slightly, a little worried: “But this kind of advertising is more foreign countries, and I haven’t seen it in China, can the audience accept it?” ”
“Try it! Perhaps the audience is more inclusive than we think. ”
“yes.”
The employees of the advertising agency were excited.
Jiang Han glanced at everyone and said: “When the athletes are fighting, with a paragraph of copywriting, we are never alone, everyone is a fire.” Look down on us? We will fly higher. Advise us to keep a low profile? We will win more beautifully. Whatever setbacks, we will set sail again. We will make the world a better place. Red Star Erke, Tobe Number 1. ”
Hearing this copy, everyone was stunned!
Absolute!
I didn’t expect that Jiang Han would be able to say this level of copywriting as soon as he said it casually!
The little brother next to Ma Qi quickly took a note of this paragraph, and couldn’t help but praise: “This copywriting is too powerful!” ”
One girl also exclaimed: “And improvisation!” ”
“Handsome, rich, and talented, it’s really nobody!”
Ma Qi is also very excited, with his years of experience, this copy with the edited short film, can definitely explode!
“President Jiang, you are so talented! That’s it! Ma Qi looked at Jiang Han’s eyes at this moment, like a little lost brother.
“Xiao Wang, you go and find some historical materials as materials, Xiao Zhao, you do voiceover, Xiao Zhou, you go and contact some well-known athletes.” Ma Qi immediately sent work to everyone, and people scattered to go about their own business.
After the employees left, Ma Qi asked: “President Jiang, I wonder if you have any candidates for well-known athletes?” ”
Jiang Han remembered several well-known athletes, such as Yao Mingming, Liu Xiang and others, but they had just entered the national team in 2000 and were not yet famous.
Suddenly, he thought of someone, Lin Dan!
Lin Dan is a well-known badminton star in China, and in the history of badminton for more than 100 years, his achievements can be said to be unique!
Since entering the national team at the age of 13, he has won 20 world championships including the Pride Games in less than eight years, and has already reached the number one position in the world at the age of 19!
Not only is the psychological quality excellent, but the peak period is maintained for a very long time!
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