Age of Dreams

　　Fairy Company Lab currently has two mobile phones, one is 5.0 inches and the other is 5.3 inches.

　　 said that they are all Dream　Stars, which is actually a bit inaccurate, because Xiao Qi only prepares a 5.3-inch mobile phone called Dream　Stars, and another 5.0 version is called Dream　w.

　　 Don’t look at Samsung just getting started, but in the future, Samsung’s sales will soar by a large margin, and it will maintain a strong growth momentum every year.

　　 Take 2012 as an example, Samsung’s total mobile phone sales will exceed 406 million units, while Apple’s NE will only have 136.8 million units.

　　Although Samsung’s non-smart phones also account for a certain proportion, its 216 million smart phones, a sharp increase in sales of 129 compared to 2011, show a terrifying growth rate.

　　 In the first quarter of 2013, Samsung sold 64.74 million smart phones, accounting for 30.8 of the total global smart phone sales, while Apple’s was 38.331 million, accounting for 18.2 of the total global smart phone sales.

　　 From this we can see that Samsung has gradually widened the gap with Apple in terms of smartphone shipments, and is moving towards a higher market share in an unbeatable manner.

　　 is not just the first quarter. In 2013, Samsung’s sales completely overwhelmed Apple due to the combined effect of several mobile phones, and profit margins are also rising, which has become an increasingly threat to Apple.

　　 I’m afraid this is also an important reason why Apple will continue to sue Samsung, wanting to use off-site means to restrict Samsung and let Samsung slow down the pace of development!

　　 The success of a company is definitely not accidental, especially for a giant like Samsung, who can be so proud of the crowd, there must be their unknown efforts in it.

　　 Fortunately, Xiao Qi is reincarnated and returned, so he can know in advance why Samsung is so powerful on smartphones.

　　After consumers’ selection and discussion, a big reason for Samsung’s success is of course the large screens of their mobile phones.

　　 This huge advantage allows many people who like smart phones to taste a better smart phone experience.

　　 For example, if you use Apple’s 3.5-inch screen to watch videos and play games, can it be as comfortable as Samsung’s 5.0 and 5.3 inches?

　　Since I use Samsung's mobile phone more comfortably, and the performance is good, the price is cheaper than your NE, why don't I try Samsung's mobile phone?

　　 Then, apart from the commonly-recognized viewpoint, Xiao Qi believes that there are still important reasons that everyone has overlooked.

　　 That is a ladder-shaped product echelon!

Samsung has more than a dozen high-, middle- and low-end smartphones. All types of mobile phones have their own advantages and meet the needs of people at almost all levels. Therefore, their sales will be high, so their phones will occupy the global market The overwhelming advantage is the same as that of Nokia back then.

　　 After all, not everyone has the money to buy five or six thousand apples!

　　 The quality of other small brands is not so reassuring. Relatively speaking, Samsung's is always better, at least worthy of its price.

　　 However, Samsung's doing this is not without its shortcomings.

　　 The products are too diverse, it is difficult for users to form a loyal brand recognition, and it is difficult to have a unified brand effect.

　　Samsung is inferior to Apple in this point.

　　 When you talk about Apple, everyone will think of the distinctive NE and the high-end atmosphere of the NE—whether you want to admit it or not, the price of NE is very expensive for the overall mobile phone brand. If you have to compare those mobile phones that sell for tens of thousands of dollars but can't sell a few units in a year, it is naturally too extreme.

　　Samsung’s feeling is to do everything. No one will feel high-end just because they use Samsung’s mobile phones. Even GALAXY　S4 and GALAXY　TE are just a one-sided feeling.

　　 However, in the minds of most people, NE is a high-end mobile phone, and Apple is a company that makes high-end electronic products. This idea is simply deeply ingrained.

　　 There are disadvantages in everything that is good.

　　 High-end atmosphere, high-end grade and market share, but there is not much relationship.

Seeing Samsung devouring the market step by step, Apple couldn’t sit still. So the “cheap NE” plan proposed by Joe’s helper before going to heaven was pushed out by Tim Cook, so there was NE5S and these two. A grade of products came out.

　　In all fairness, Apple has already lost its face. For 16G, the stable price of NE5S is around 5300, which is around 3100. The price difference between the two is 42, which is not very strong.

　　 Because they abandoned their previous practices, NE sales ushered in a sales peak in 2013, and sales continued to climb again, again posing a huge threat to Samsung.

　　 Xiao Qi has synthesized a lot of people's thoughts and opinions in the future, and also has his own plan.

　　 He divided the Dream series of mobile phones ~www.readwn.com~ into three grades: high, medium and low grades. Each grade only produced one mobile phone.

In each subsequent upgrade, I will learn the skills of NE and not launch other models, but continue to upgrade and update these three phones, so that consumers will have a strong and fixed impression of the Dream series phones of Fairy Company. , Thus relying on the Dream series mobile phones, when buying and replacing mobile phones, unconsciously come to the Dream series to find their favorite models.

　　 is too greedy but not refined, and if it is too refined, it will miss the market segment.

　　 So Xiao Qi’s plan, which sums up the experience and lessons of Samsung and Apple, is definitely feasible in his own view.

　　 Of course, Xiao Qi would not be so stupid, and launched all three smartphones in one go.

　　 Now that smart phones have just started, it is the best time to make money. Why not make a lot of money?

　　Especially rich European and American tyrants, if you don't make more money before the financial crisis, how can you be worthy of your usual exploitation of sweatshops in China?

Although the 5.3-inch Dream　Stars is going to be launched, Xiao Qi must make the core components basically universal regardless of the three grades of high, middle and low. This will reduce procurement costs, reduce research and development costs, and achieve scale as much as possible The production of chemistry shows its core advantages. (To be continued [This text is provided by the Breaking Dawn Update Team@Mayu樱花]. If you like this work, you are welcome to vote for the "First Issue" and vote for a monthly pass. Your support is my biggest motivation.)