Age of Dreams

Xiaoniao.com's current revenue development is no less than that of a TV station.

Xiao Qi had seen Xiaoniao.com's revenue and expenditure this year before.

The series of "A Bite of China", "The Good Voice of China", "If You Are the One", and "Far Away Home" have contributed about 5 billion yuan in revenue to Xiaoniao.com this year.

Regardless of the amount of income, the expenditure is more.

The production costs of the above-mentioned four major programs, "The Voice of China" and "If You Are the One" are cheap, and the total is less than 2 million per issue, but the series of "China on the Bite of the Tongue" and "Faraway Home" are involved All kinds of expenses are very high. A total of more than 800 people from 33 camera crews are running around. It is estimated that the expenditure is about 800 million yuan, and it will definitely exceed the standard.

In addition, there are 30 news interview groups, plus bodyguards and other expenses, which are 300 million yuan a year. When you go out, why don’t you need money for food and drink?

The operating expenses of the website, including bandwidth, server, website management, etc., are even bigger among the big heads, with 1.2 billion video views per day and 56 million unique IP visits, directly allowing Xiaoniao.com to be on it for a month. Expenses broke through to 300 million.

The sky is so pitiful, less than 8 months have passed since the last time the fee of the Xiaoniao website was upgraded to 200 million.

The rest is copyright fees.

If you don’t buy it, you don’t know. After starting to buy all aspects of film and television rights, the employees of Xiaoniao.com’s film and television copyright department really envy those video sites that specialize in pirated movies, TV shows and variety shows.

There is no other reason. From the beginning, the monthly cost of buying old copyrights is an astronomical figure. Although Shen Wuyan successfully negotiated to the 10-year installment payment method, it also has 50 million per month, plus the broadcasts from various countries. 150 million of TV dramas, variety shows, animations, etc., a total of 200 million was spent on buying copyrights.

Moreover, it is said that starting next year, new copyrights worth buying will be added, and the cost will have to increase a lot.

In contrast, the monthly salary subsidy expenditure is 30 million yuan, and the daily office expenses are 20 million yuan. It's just like playing, not worth mentioning.

Adding up all the above expenses, Xiaoniao.com's annual expenditure is around 8 billion yuan, while its revenue is only around 5 billion yuan.

This means that Xiaoniao.com loses more than 200 million yuan every month.

How much you earn, you can't stand up to spend more!

It is also for this reason that Xiao Qi only paid 2 billion yuan in this month as a prepayment for Xiaoniao.com's expenses.

Honestly. Regardless of how proud and confident the little lark is all day long, she is actually the most stressed.

Outside competitors, news and newspapers, etc., will say something sour from time to time.

"Xiaoniao.com, the number one video site? Hehe, of course, a website that burns billions of dollars in net losses a year, don't let it go!"

"Cut! You try to make Xiao Qi our chairman? I lose up to one billion a year. I can do better than the current Xiaoniao.com."

"The current mode of burning money reminds this newspaper of the Internet bubble crisis around 2000... The irrational behavior of Xiaoniao.com is not a sustainable development path. After all, not every investor is called Xiao Qi... "

"Driven by Xiaoniao.com, the entire video site is in an impetuous stage. Youku.com announced the introduction of a US$500 million strategic fund, and Tudou announced that it has raised another US$300 million. iQiyi was directly funded by SoftBank Capital and the Robben Brothers. Company acquisition! It is conceivable that the various models of Xiaoniao.com will be imitated by competitors, but is such a money-burning behavior really useful for the development of the entire industry?"

"..."

Shen Wuyan didn't make any comments after reading every news report, but he became more determined to achieve a balance of payments as soon as possible and become a truly sustainable and profitable company as soon as possible.

"The China Talent Show" is her new goal. Compared with "The Voice of China", this has a greater foundation for the participation of the whole people-no matter who you are, as long as you are a talent in a certain area, you can participate.

Therefore, Shen Wuyan feels that "China Talent Show" will definitely create more sensational effects and monetary profits than "The Voice of China".

Next year, there will be a newly added "China Talent Show", and Xiao Qi and myself will think about a few more good shows, and they should be able to achieve a balance of payments.

Honestly. The current Xiaoniao.com, as a video website that just opened on January 1, is already very good to be able to do this step now.

UTUBE opened the station for several years without hearing them break even. Xiaoniao.com wants to reach breakeven within two years, which is simply too harsh.

But Shen Wuyan didn't think so.

UTUBE does not have its own core content at all. With so many good variety shows and documentary programs that Xiao Qi and himself have come up with, Xiaoniao should make a profit early and become an unparalleled existence of other video sites.

Because she comes from a single-parent family, she is actually better than Huangfu Cai and Tang Mingxiang.

Seeing that the two sisters each have a booming career, although Xiaoniao.com was not her career choice at the beginning, after integrating into Xiaoniao.com, Shen Wuyan realized that she liked this new type of video site very much, and determined It is taken care of as a beloved business.

Xiao Qi knew her thoughts, so after talking about the "China Talent Show", he simply told her about the concept of "Little Bird TV" in advance.

"Little Bird TV" was later "LeTV TV", a network TV based on a high-definition set-top box, which moved the content of the website to the TV, but in this way, it can charge a large monthly service fee and collect the latest programs. On-demand fees.

At that time, the copyright live broadcast of variety shows, TV series, etc. on Xiaoniao will be postponed for at least half an hour. Watching for free will naturally be different from paying for it, otherwise the fees paid by others will be wasted?

Listening to Xiao Qi's broad future, Shen Wuyan's eyes became brighter and brighter, and she couldn't help but kiss Xiao Qi's face heavily.

"Xiao Qi, you are so amazing~~"

The smart and charming girl truly admired.

Basically, it is not feasible to use the charging system on the Internet.

Chinese people have become accustomed to free Internet resources. Inserting a little advertisement before the video is already the limit they can bear. If anyone wants to charge them, then out of ten they will resist, and even alienate your website. .

But when it’s on TV, it’s completely different. Set-top boxes are basically replaced all over the country, and radio and television networks are also increasing prices for viewing fees. This new type of "bird TV" model will definitely make more and more Accepted by people.

Especially the young people nowadays are very interested in emerging electronic gadgets. Once the viewing effect is good and the content is new and fast enough, then a monthly subscription fee of more than ten yuan per month, 2-5 yuan per time on demand What is the cost ~www.readwn.com~?

The money they spend on DreamPad every month is far more than that!

"Xiaoniao TV" is definitely not a burden for Xiaoniao.com, but a natural outbreak!

There are various program copyrights, and various film and television resource libraries are also available. This is the biggest resource!

Except for Xiaoniao.com, no video website or company can own these genuine resources. In this era when China is gradually paying attention to copyright issues, only "Xiaoniao TV" can pass censorship and enter millions of households. Inside the terminal.

What's more, Xiaoniao.com can also make a fortune on the specially assigned LCD TV screen!

The Fairy Company is already cooperating with LCD screen manufacturers in Baodao, and it is entirely possible to customize and purchase LCD TVs with clearer pixels at a cheaper price. In this way, the profits can be very substantial.

Thinking of so many exciting things, Shen Wuyan admired her boyfriend more and more in her heart.

The genius boy deserves to be a genius boy, and even his own man, such a wonderful idea, only he can think of it!

If the "Bird TV" is launched in the middle of next year, then by the end of next year, turning losses into profits will no longer be just a dream! (To be continued. If you like this work, you are welcome to (m) vote for recommendation votes and monthly tickets. Your support is my biggest motivation. For mobile phone users, please go to m to read.)