Age of Dreams

If you want to be a successful company, if you ask what is the most important thing, then Xiao Qi's answer must be: innovative and unique technology!

If you ask what is the second most important thing, Xiao Qi's answer will be: engineers who can invent innovative and unique technologies.

If you ask what the third requirement is, then Xiao Qi's answer is advertising.

That's right.

Advertising should at least be ranked among the top three key operating points of a company at any time.

The various expenses spent on advertising in a year are several times higher than its research and development expenses.

Gujing Gongjiu was able to win the bidding with the money from smashing pots and selling iron, and immediately created a marketing miracle, with a growth rate of over several thousand percent.

Even Apple is so powerful, it can be called the double king of technology and appearance, every quarter of every year, have you seen their ads cut off?

Xiao Qi has a very good advantage, that is, he is not hypocritical.

He is willing to learn from all the successful experiences of others.

For example, the benefits of this advertisement, he studied hard and applied what he learned.

From the beginning, DreamPad's marketing has been through Xiao Qi's careful consideration, and has assembled many successful advertising elements from later generations to utilize and release them.

Advertisements are not just for newspapers, magazines, television media, etc., there are also advertisements that do not look like advertisements.

For example, the guy Xiao Qi chose to buy DreamPad five days in advance was definitely the finishing touch. It was directly more useful than the $10 million advertisement, which immediately attracted everyone's vision and curiosity— —What is this that makes people willing to line up five days in advance?

After successfully hitting DreamPad, Xiao Qi spends an average of money on various advertisements every month. Not less than 500 million U.S. dollars.

It looks like a lot, but if you averagely spread to more than 50 countries, this advertising fee is not scary at all.

Of course, this is also the reason why Xiao Qi chooses a large number of ordinary people for creative advertising, instead of choosing a large number of big stars. Otherwise, at least the cost would have to be doubled.

The only big stars that can appear in front of people every month are Qiao Guoer, Feng Kexin, Li Zhenxi, Taylor, and Qian Niu. Even in addition to Qiao Guoer who is regarded as a superstar in mainland China, the rest are also the most. It can be regarded as a second-tier star, the price is not expensive.

On the contrary, these advertisements have a great effect on their popularity. Most of the fans who like DreamPad also like them, so that the cost of other advertising endorsements for several people has been rising all the way, and the development of their own business has been very smooth.

Now that he has switched to DreamStars to advertise, Xiao Qi no longer has to use a large number of first-line stars as he did at the beginning.

without any exaggeration. Now as long as Xiao Qi releases the news of DreamStars, it will definitely cause a wave of hotness.

But the advertising is overwhelming. If you want to surpass, DreamStars still has to do a good job of marketing strategy.

Like these few days, more than a dozen large advertising companies from around the world have gathered in Chengdu.

The nose of the media is better than that of a dog, not to mention that Xiao Qi released the news intentionally or unintentionally. Therefore, in the hotel where the representatives of the advertising company stayed, the entrance was full of reporters from all over the world.

"Mr. Chu, is OBF sure to take part in the ad filming of Fairy's smartphones this time? Have you seen the new phone? How do you feel?"

"Mr. Xiaodao, are you coming to Rongcheng this time to prepare for the release of the new mobile phone from Fairy Company?"

"Mr. Tan, the only highlight of Filo Advertising's financial report for the first half of this year is the advertisement of DreamPad, a fairy company. I heard that you are swearing to win an advertising order for the fairy company's smartphone in Europe. Is there such a thing?

"..."

Compared with interviews by various media, the big world on the Internet is even more lively.

The most lively. Of course, it is in the "Smart Phone Zone" opened by the Fairy Company as early as July this year.

The Fairy Company has been tight-lipped about the various news about DreamStars, and has not revealed the slightest word at all.

But secretly, the public relations department spent a lot of money. After a while, the reporter interviewed some parts suppliers, and the other company in Japan increased the budget of the factory. After a while, the chairman of Baodao's supplier revealed what secrets he was drunk... Anyway, the news of DreamStars appeared every other day, and it has not been interrupted.

And the "Smartphone Zone" opened in July, has flooded with a large number of fans from the beginning, clamoring to quickly take out dry goods out of Anker.

Although the fairy company only has a reply "smartphone under development", it has become the place where all kinds of gossips are gathered and originated.

In the past few days, due to the gathering of major advertising companies in Chengdu, a large number of new users have flooded into the smartphone area to see if there is any explosive news.

"Wow haha, don't you know? Fairy's smartphone has been successfully developed!"

"Cut, what kind of news is this? The people of Rongcheng said that you didn't see Guo Taiming enclosing land in Rongcheng again? All hundreds of machines have been installed, and it is clear that he will build another large factory. What is he for? It must be smart Mobile phone!"

"The People of Guangdong reported that Li Xiaochao’s star factory has recently started training and management of rules and regulations nervously. Even the security measures have been tightened a lot. According to the son-in-law of my second uncle’s third brother-in-law, his brother is the technical backbone of the star factory. I’ve been to Rongcheng for many days, and I don’t know what I’m going to do."

"The people of Hong Kong pray for ~www.readwn.com~ No matter what, Mr. Xiao Qi, please take care of us! It is pitiful if you can't buy it. The fairy company's mobile phone must not only focus on the mainland market, but also shine in the first place. Shine on Xiangjiang!"

"It's the same with the people of Baodao. They defeated the unscrupulous. They didn't even come to Baodao for half a year. Very few, please drop 5 million to come over!"

"Another group of people from Baodao who are well-informed said that Qishao’s queen-suppliers, Chenhong Optoelectronics and Shenghua Technology, are already in contact with cargo ships. The first batch of parts will be shipped by mid-October at the latest. Destined for Nanwan...It seems to be a star electronics factory there?"

"..."

Each piece of news that is difficult to distinguish between true and false was accompanied by various complaints and follow-ups. On the Internet and in reality, they were suddenly detonated by such a wave of news. Even the central media in major countries have reported several times. .

This shows how much the fairy company's smart phone is expected.

This also shows how adequate the public relations fees of the Fairy Company are. (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)