Age of Dreams

When Xiao Qi asked this question, Shigeru Kojima smiled, "Mr. Xiao, don’t you know how famous are Miss Qiao and Ms. Li in Japan? Needless to say, Ms. Qiao is already well-known in Japan. Because of the existence of Ayumi Hamasaki. Many Japanese advertising companies are willing to invite her to advertise at a sky-high price. It is said that Lexus came up with a sky-high endorsement fee of 5 million US dollars a year to ask her, but in the end it was rejected.

And Ms. Li Zhenxi is even more exaggerated. After only 4 months of Dreampad's advertising bombing, she, a 35-year-old female star, can actually make Shiseido 600 million yen in advertising expenses for three years to invite her! Ms. Hikaru Utada, the most expensive female artist in Japan in the past, only has 100 million a year! "

"The advertisement of Li Zhenxi is only less than 2 million U.S. dollars per year, right? The two of them directly paid 10 to 20 million U.S. dollars, so that they can pay back?" Xiao Qi forgot, and asked curiously.

"Mr. Xiao, the account is not calculated like that." Shigeru Kojima explained patiently: "First of all, if their popularity skyrocketed because of Dreamstars advertising, then both records and advertisements will rise. The dividends of the records are very high. Well! When Ms. Ayumi Hamasaki was at its peak, there were 30 advertisements received in a year! Think about it, if an advertisement is given an average of 1 million US dollars, then 30 advertisements will be directly earned. What's more, when she is famous, she can ask for the advertisement to sign for two or three years!

Another point is that in recent years, the popularity of Japanese idol actresses in Asia and the world has gradually weakened. The management companies of the two national singers, and even the record companies, all hope to use the powerful influence of the fairy company's new dreamstars smartphone. Let them increase their visibility internationally! At that time, companies in other countries will also invite them to endorsements, advertise and attend events, just like those Chinese celebrities, Taylor and Kai'Sa in the United States!

Popularity is invisible and intangible, but in many cases it is useful, that is, it can be transformed into actual money and honor. It is very, very important for artists...in the eyes of us outsiders. This intangible value is worth investing in! "

Xiao Qi nodded.

Not to mention that the advertising value of Ayumi Hamasaki and Namie Amuro in Japan will increase, and if they are well-known abroad, it will also make a lot of money.

For example, in the previous advertisement that Jianlibao looked for Ayumi Hamasaki, the fee was 5 million yuan in the first year, and it was close to 80 million yen in exchange. Most of them were picked up abroad, and everything came back.

According to Xiao Qi's knowledge, he used to look for those stars in the Mainland and Hong Kong. This year is also a big profit. The reason is that Dreampad's popularity has also driven their popularity so that more advertisers are willing to take advantage of this shareholder style to find them to shoot advertisements and promote their products.

The one with the most...Well, that's Miss Qiao Guoer.

According to Zhu Hong, the actress's sister has reached 200 million yuan in advertising revenue alone this year. Even with the contracts signed together, the advertising endorsement fee for the year after next year will not be less than 200 million-this is because Qiao Guoer only shot less than 10 commercials. Otherwise it will only be more!

"According to you, I think they paid too cheaply." Xiao Qi laughed, "They get so many benefits, why don't they give more?"

Shigeru Kojima was dumbfounded, and it took him a while before he laughed: "Mr. Xiao, you just laughed. What I just talked about is just an ideal situation. Can it be as expected by the two of them? You have to do this before you see. This time, our club confiscated something, basically it is voluntary help, and most of the money is the savings of the two national singers themselves. So they are also fighting hard! Please take a look at their efforts. Come on, help them! They will definitely appreciate you Mr. Xiao from the heart! Our Xiaodao planner will also make the best advertisement to repay you!"

"You Japanese have always had a lot of gambling, and I didn't expect girls to be like this." Xiao Qi sneered slightly.

Kojima Maochang pretended not to hear, but stared at Xiao Qi blankly, waiting for his decision.

It should be said that Xiaodao’s planning is very sincere. They didn’t change the way to say, "Oh, we found you two big stars, the price is still cheap", to deceive Xiao Qi, but to speak honestly. Their plan.

But at the same time, it also shows their cleverness.

Because you are dealing with Xiao Qi, a super genius, you must not be clever, think about Xiao Qi, otherwise, if you get stiff in the end, you will definitely be at a disadvantage and you will have to get a bad reputation.

Now that they knew that Xiao Qi would never use a Japanese star, if they didn't make an agreement in advance, they would not be able to broadcast the commercial.

Speaking directly, at least on the emotional side, it has a certain advantage.

From this point of view, being able to become the top figure in a certain industry is definitely not obtained by vain fame or just by luck.

Xiaodao Planning can continue to develop and grow, and it must have its own true ability.

Xiao Qi recalled the Japanese entertainment industry in 2013, Namie Amuro and Ayumi Hamasaki had already fallen, and only the singing and dancing combination of hundreds of people remained, very boring to brush up on the sense of existence, but can no longer get out of Japan. On the contrary, South Korea, their previous reservation, directly returned to Japan, grabbing the idol market~www.readwn.com~ Xiao Qi has no favor or dislike for Amuro Namie and Hamasaki, just like Kojima Maochang said that since they have put in such great determination and hard work, they can still go and help.

...

Sending away the joyous island of Maochang, Xiao Qi did not expect that this was just the beginning of the "star strategy".

More than a dozen advertising companies have successively made similar requests to Yu Shanshan and others.

On the premise of ensuring the quality of the advertisement, Yu Shanshan persuaded Xiao Qi to finally accept these exchange terms.

Anyway, there is no loss to the Fairy Company, but close to 200 million US dollars have been saved, and there are a lot of first- and second-tier stars appearing. Why not?

I don’t use celebrities because I don’t think celebrities are bad, but I don’t think there is any need to waste money. So the US$2 billion is basically spent on creativity, plot and effects.

Now that celebrities take the initiative to play, it will undoubtedly be even more icing on the cake! (To be continued...)