Age of Dreams

Don't think that Qin Yibin is a man who obeys his orders. In fact, besides execution, he still has a lot of carefulness to improve Xiao Qi's various plans.

For example, his purpose for looking for Xiao Qi today is to say something very important.

When Xiao Qi finished speaking, Qin Yibin said of his intentions like this: "Little boss, I thought about the experience area that you mentioned before, and I think there is a better way to solve it."

"Oh? Tell me!" Xiao Qi nodded.

In the next two or three years, Gmarket, the largest online shopping mall in South Korea, will build a very large functional experience area in ten major cities in South Korea. You can find almost all the large electronic products sold by Gmarket in there. Find it, and then through various experiences to find out whether it is good or bad, and finally decide whether to buy it.

This kind of pre-purchase experience is absolutely necessary. After all, what you want to buy is not two or three yuan, twenty or thirty yuan, but tens of thousands of expensive products. Check in advance to see if it is good or bad, the effect, Functions, etc., can make customers feel more at ease when buying.

Compared to South Korea...

Ahem, China's Jingxi, Yixun, and Amazon do not have offline experience stores.

People in China who buy large items online, such as electrical appliances, mobile phones, clothes, shoes, etc., will go directly to major shopping malls or Suning and Gome. They will see enough, ask them to understand, and then remember these labels and buy them directly online.

Ok.

The dignified profit organization, once and once the retail industry hegemon, is regarded as an "offline experience store", which makes these giants unbearable and helpless.

Over time. The relationship between merchants and customers is very tense.

You said that he just can't buy it. He said that you are so much more expensive than online. Why should I buy it?

Between the noisy and noisy, there is always no way to balance. In the end, Suning and Gome could only grit their teeth and announce an online and offline price to attract customers.

But their online prices are not necessarily cheap, and they are still no better than the weed-like Taobao sellers, so until Xiao Qi reborn and come back, these retail giants. Still haven't found any good way to break through.

Leave this aside.

Compared with Jingxi and Amazon, Gmarket is much more generous. It also has an experience store, so that Koreans don't have to go to other stores to experience it sneakily when buying these things.

The reason why Jingxi and Amazon dare not open experience stores is, of course, that after they develop, the housing prices in China have risen to a point where people can't directly look at them. If you want to set up such offline experience stores in big cities in China, if they are too small, there is no grade at all, and they are too big and too expensive, so they simply pretend to be deaf and dumb and not open these offline experience stores.

Xiao Qi thinks differently. If there is such a tangible offline experience store, then it will have an effect on the image and brand effect of the entire Xiaoyao Mall. There will be a great improvement, and users will have more sense of identity and trust in Xiaoyao Mall.

Don’t underestimate this sense of identity. Simply put, it can also be called “preconceptions”, which means that you see the benefits of which person and company in your first impression. This is their good place. Unless you encounter a scandal where the world is falling apart, if someone slanders them, the first thing you think of is to defend them, not everyone else.

Like online shopping, I am used to shopping on Amazon. Generally, I don’t go to Jingxi. People who are used to Jingxi usually don’t go to Yixun.

This is their respective brand loyalty. These users are the biggest support of major online shopping malls-online commerce without users, there is only one dead end.

Xiao Qi builds an offline experience store. First, there is a lot of money in hand, and second, the housing prices in big cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and the provincial capital have not risen by leaps and bounds. If it is to be built, of course it is now affordable.

What he meant at the beginning was to buy one or two floors in one or several commercial buildings in the city, just like the Kiwi Cinema, and then fix it as an offline experience store, and set up a separate department to manage it.

This is the most to spend a little more money, but the most worry-free and effortless.

But after careful consideration, Qin Yibin didn’t think so. He talked eloquently: “Buying an offline experience store in the urban area is expensive, but it’s a bit out of touch with our Xiaoyao Mall... I think. Anyway, we have so much land in Xiaoyao Logistics. Can we build a building in the best location in each Xiaoyao Logistics Park to be dedicated to offline experience areas?"

"You really don't feel wasted!" Xiao Qi said with a dumb smile: "In such a good site, if you build a small building with two or three floors as an offline experience area, the company will not call you wasteful?"

"But it won't be too wasteful. For example, the workplace in the logistics park can be arranged there. If it is built a little higher, it can be rented out to others... Even a model like Wanda Plaza is not a bad idea!" Qin Yibin said. Said, "The bottom floor can also be rented to shopping malls, supermarkets, banks, etc."

Ok?

Xiao Qi suddenly moved his heart.

Don’t you just want to buy a bank in Hong Kong and then develop banking support for online shopping in the Mainland?

Banks are the same as offline experience stores. One or two in each city is good. They are all built together. Isn't it convenient?

There is also the Wanda Plaza model mentioned by Qin Yibin. There is the famous Wanda Cinema on the upper floor of Wanda Plaza!

Although I have bought the floor of the Kiwi Cinema in the central area of ​​the city, isn't there still an IMAX cinema that has no place to settle? IMAX can be separated from ordinary theaters and become two parallel theaters!

In this way, for example, the first and second floors are banks, the third and fourth floors are office spaces, the fifth and sixth floors are offline experience areas, and the seventh and eighth floors are used as IAMX theaters...Finally, build a few more floors as a backup for each sub-department at any time. , It's definitely a great idea!

But Xiao Qi is not without doubt: "The logistics park is very noisy. Will the experience store in such a noisy environment, or any other commercial use, make customers feel irritated?"

"Where are there!" Qin Yibin said: "Many logistics parks in Japan are also built in urban areas, but they are in very good order. They rarely even use their speakers, let alone disputes and accidents... As long as they are well managed, logistics The park will not be like a vegetable market! Moreover, this commercial building and the logistics park are separated, and the two are not close to each other, so the impact is even smaller."

Xiao Qi's jaw slightly, this is true. If it can really reach the level of a logistics park in Japan, then except for the sound of car motors, other sounds will not be loud.

As for the sounds that need to be made, compared with the busy traffic in the city all day long, they are probably insignificant. How can people who live in cities fail to adapt to this noise?

Qin Yibin continued to add: "In addition, we can also arrange for customers to visit our logistics park occasionally, so that they can better understand the operation of Xiaoyao Shopping Mall and Xiaoyao Logistics. This is a great influence on our overall image. A good publicity!"

After a pause ~www.readwn.com~ he said again: "The little boss does not have to worry about leaks. The biggest weapon of Xiaoyao Logistics and Xiaoyao Mall is not our system, but the unmatched land we own. Reserve. According to my investigation, the little boss you bought these land until now, the appreciation of the land alone is at least 15%. No other company has such a strong strength and can have such a large land reserve, so our success They cannot be copied."

"Haha, good!" Xiao Qi smiled and waved, "Then make a plan first! The specific design is based on the 18th floor, and get it to me as soon as possible."

There is no need for Xiaoyao Shopping Mall and this offline experience store to be open at the same time, and in accordance with the construction model of Xiaoyao Logistics, it may take up to seven or eight months to complete the construction of this commercial building.

"Yes!"

Qin Yibin clenched his fists, unable to conceal the excitement in his heart.

It's good to follow a boss who is talented and rough! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)