Age of Dreams
Vol 2 Chapter 1463: A good start (top)
Judging from everyone's reaction, girls are more interested than men, and Asians like them more than Europeans and Americans. Among them, users in Japan and South Korea also directly exploded 3 million more because of the four cute emojis. Active users come out.
The main user group in the previous life is also in Japan and South Korea. It can sell 27.4 million US dollars of emoji packs in one quarter of 2013. This shows how much Japanese and Korean people like animation-related peripheral products. People living in the second dimension. What a huge number of otakus!
The four cute emoji packs are actually only a small aspect in Huangfucai's plan.
Projects that are expected to only bring the company 50 million in revenue a month are simply irrelevant, just a manifestation of popularity.
At this stage, it is the storage space of the individual and the circle of friends that can subsidize the marketing expenses most.
There are always people who like to show themselves constantly on the Internet, and now it is easier to shoot videos and photos, and to upload more and more convenient, so there are definitely more people who make their own space full. One or two.
Not to mention the circle of friends, set up a circle of friends by yourself, dozens of friends come in together, everyone contact each other, send your favorite things to recommend to everyone...one and two, no amount of space is not enough, even if it is the first time to watch It's very generous with 50gb storage space.
As we all know, Europeans and Americans like to show themselves the most, so this phenomenon is just the opposite of the audience of the "Four Cute Emoji Packs". The proportion of European and American users who explode in space far exceeds that of Asians.
Of course, there are also specific classifications. The space of Europeans and Americans is generally high, accounting for about 60. In fact, Asia is not bad, but there are still more girls, at 40; Asia Proportion of men making adequate use of space. Less than 20.
Before the charging activities, there was no way to cool the personal space and the space of the circle of friends, so the complaints of the big guys, a lot of protests on the WeChat website every day.
It can be said to be the people. The grievances have accumulated to a certain extent.
But at this stage, there is no company that can circumvent the patent trap of WeChat, and there is no way for them to change to a similar app.
A few imitation apps of small companies were discovered by the app store, they directly blocked the account number and sent a lawyer's letter in the past. A group of guys who were going to follow suit quickly stepped on the brakes.
Finally, it was the 19th. Under the expectations. The WeChat company finally officially opened the door to the online shopping store at 9 a.m. capital time.
As disclosed between, the emoji packs of Mantou Man, Connie Rabbit, Brown Bear and James each are 2 US dollars, which is about 50 or so various emoticons; if they are purchased together, the price will be reduced to 5. US dollars.
The price of storage space. It is slightly differentiated.
Personal space is in units of 1gb, and for every additional 1gb of capacity every month, you need to pay a fee of $0.1, and so on, there is no limit.
The storage space of Moments is much more expensive. Calculated in units of 1gb, for every additional 1gb of capacity every month, you need to pay a fee of $0.2, and so on. no limit.
Here, Huangfu Cai used a wedge trick, which was to convert the annual fee to monthly payment.
A person pays 5 dollars a month and 60 dollars a year. It seems that there is nothing to say. But if you ask him to pay 60 dollars at a time, it will be a bit painful.
Many experts have criticized the charging behavior of the WeChat app before, thinking that they will definitely fail and lose customers.
Now that the price is not so cheap, a variety of experts jumped out and started fighting with the fans.
"This is the rhythm of hunting for death, right? A few pictures that can be seen everywhere, and they actually cost $5 to pack? Think someone else has money and nowhere to spend it?"
"Each website is free for emoticons, only WeChat is so weird, I can understand that they think they are too different?"
"The four cute emojis that people have worked so hard to create. They have independent intellectual property rights. Why can't they be charged? Also, what is it that you can see everywhere? Have you ever seen such a cute emoji? Uncle, you still go back to the National Radio Zombie face! Those old antiques are for you!"
"Storage space is too expensive! According to their approach, it will bring the heaviest burden to users, maybe one or two days are okay, but in the long run, you will definitely encounter a large number of users leaving!"
"Expensive? Do you know how expensive the hard drives are now? I'll give you 10 dollars, and you will buy me a 100gb hard drive? Idiot! A guy who thinks about eating rice all day long!"
"Aren't there anyone like me? I also like WeChat app very much, but I think it's unreasonable to charge this way! It's too expensive! The people from WeChat company have all gotten into the eyes of money!"
"Some people upstairs who look like experts, I won't bother. But this man, you said they charge to make money, that's okay! But have you really used WeChat? Have you purchased value-added services? You don’t need value-added services, you can use all the functions of WeChat! The software itself does not charge! Give you free emoji packs, give you enough personal space, is not kind enough? You have to be a never In the limited space, I can’t wait to put all your small movies in it. Do you think WeChat is your father? Must I want to satisfy you like this?"
"..."
While a group of unpredictable people jumped up and down, WeChat fans responded one after another. In front of WeChat’s super large-screen central control platform, the numbers were unaffected and changed rapidly.
"In ten minutes, 148,000 emoticons were sold, 80 of which were packaged and bought."
"In ten minutes, the total number of GB expanded for personal space reached 33 million GB, and the expansion of the circle of friends space was 88 million GB."
"In 30 minutes, 346,700 sets of emoji packs are sold~www.readwn.com~minutes, personal space is 84 million gb, and Moments of friends 240 million gb."
"In 30 minutes, the U.S. Moments has the largest expansion, accounting for 30, Japan and South Korea have sold the most emoticons, accounting for 25, and personal expansion is the largest in continental Europe, accounting for 40.
"..."
One by one exciting data appeared on the electronic screen. Standing in front of the glass window, Huangfu Cai ordered: "Update the data to the re webpage and company forum in real time."
"Yes!"
The little girl secretary behind excitedly conveyed the order.
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