Age of Dreams

Seeing things gradually come under control, Qin Yibin posted a striking notice on the homepage of Xiaoyao Mall's website at 9 o'clock in the morning on the 26th, which is a full day after the wrong price incident.

"The digital camera wrong price incident is in the Xiaoyao Mall. The management is not complete. We will treat orders strictly in accordance with the principles of commercial transactions. All purchasers will receive the goods within the agreed time. I wish everyone a happy shopping in Xiaoyao Mall! 》

Such an explosive announcement immediately caused an earthquake in the online shopping world.

According to background statistics, within one hour of the announcement, more than 96 million user IPs flocked to the Xiaoyao Mall page, which is three times the normal number of visits in the previous few hours and the highest number of visits per unit of time so far.

When the Xiaoyao Mall opened yesterday, the number of access IPs from 9 to 10 in the evening was only 68 million. This number is already the highest in the history of shopping websites, far exceeding Amazon, Dangdang, etc.

The 68 million data is not in vain.

Qin Yibin, who has worked in Lotte Online Mall for so many years, knows the power of advertising better than domestic practitioners, so at the beginning of December, he began to invest a lot of advertising.

It can even be said that Xiaoyao Mall has even surpassed DreamStars in terms of TV media, paper media or print media, and the advertising efforts in mainland China have even surpassed DreamStars. Of course, advertising and marketing expenses are also greatly exceeded.

Under such a strong advertising campaign, Xiaoyao Mall has received 6,800 shop-opening IP visits, which is enough to worry some competitors. This shows how amazing the more than 96 million independent IPs are.

Although in this short time. The sales volume of Xiaoyao Mall has not increased much, but this announcement has become popular on the Internet and the media.

"Xiaoyao Mall recognizes the "wrong price door" and sets a new benchmark for online shopping! 》

"The "Wrong Price Door" is perfectly resolved, and Xiaoyao Mall is domineering and mighty! 》

"The Japanese company admits that this time Xiaoyao Mall will suffer huge losses if it subscribes to it. From now on, in Xiao Qi's eyes, money is not a problem, but the company's image is important! 》

The TV station has interrupted the news directly since yesterday, letting more people know about this "wrong price" incident.

Most companies originally in China shirk their responsibilities after making mistakes. It's already normal. Everyone looks at the comments on TV and thinks that Xiaoyao Mall will be no exception this time, and they don't have much hope for Xiaoyao Mall.

This is the result of collective misleading by experts. According to the attitude shown by Xiaoyao Mall, a normal person would think that they would break the contract. Let alone these experts who think they are superior.

Because Xiaoyao Mall is Xiao Qi’s company, and Xiao Qi is a genius young entrepreneur admired by the country’s top executives, they dare not blatantly destroy Xiao Qi, but they can still speak a little more euphemistically. His own unique expert concept can help Xiao Qi reduce his firepower by the way and prepare a scent of incense.

but. The outcome of the matter was beyond everyone's expectations.

Xiaoyao Mall not only did not deny the account, but also adopted the most loss-making and most direct method-directly after the approval of the plant to ship the goods at the appointed time! ?

What is this situation! ?

Someone really eats the reputation of what company as a meal?

You Xiao Qi is rich. The problem is that this is just the first wrong price. Even a dedicated online shopping mall like Amazon has seen wrong price many times around the world. You can get less in the Xiaoyao Mall. ?

The first time you pay compensation, then the second time you will definitely have to accept the account, otherwise the image you have established before will be completely ruined.

Then the third time, the fourth time...and so on, every time you recognize so many losses, your Xiaoyao Mall is here to pay benefits. Are you still here to make money?

Do you really think that online shopping malls are treasure boxes, no matter what you do, you will make money?

The experts with the above ideas are still outsiders, but the practitioners in the industry have already begun to swear: You Xiao Qi, this is going to die! Do you do this to establish yourself on a positive image and then establish us as a negative image? Is it that if we don’t accept the same account as you in the future, then we will be considered bad guys?

Is there a mistake? Don't admit it, this is the default rule in the industry.

It's not just domestic. The same goes for abroad!

Is it great to have money? I think if you do this, sooner or later, you will withdraw from the online shopping mall industry in a dingy way!

Ok.

Compared with the people above, the customers who really spent money on shopping were boiled up, more excited than yesterday's excitement.

Xiaoyao Mall made such a move, it is really a loss.

Some of them really want to pick up the bargain, and some of them don’t care about picking up the bargain, but they care about the attitude of Xiaoyao Mall...

Anyway, no matter what kind of person, get the benefits of Xiaoyao Mall, then it is of course necessary to give a thumbs up to Xiaoyao Mall.

Some crazy fans even posted more than 100 WeChat and Weibo directly to express their happiness.

As for those buyers who have notified all their relatives and friends, not too much.

"Little Pearl, see how it goes, Xiaoyao Mall has admitted that the order is valid, and my order will be shipped within three days!"

"Hey, all the people who said that my Xiao Qi would cheat at the beginning have stood up for my mother! Do you know why they are the richest man in the world, and you are just poor? This is the gap!"

"Hehe, I made a profit. I used the ID cards of my parents and my wife to register and authenticate the users of Xiaoyao Mall. I happened to catch up with this wave of gifts. I bought four of them in total. Thank you Xiao Qi!"

"The one upstairs is too greedy, I just bought one! But I am also grateful to Xiao Qi!"

"Yeah, Xiao Qi is really not a trickster as the **** experts say, people really put users first!"

"Don't say anything, a new batch of DreamStars will be released on January 4, I will definitely support one!"

"For the +1 upstairs, when we buy electronic products, don’t we care about after-sales protection? Xiao Qi dare to admit this mistake, so the after-sales for DreamStars must be good! But my DreamPad is not bad at all right now Signs! I toss it hard every day!"

"..."

In the 30 years since the reform and opening up of China, material civilization has definitely turned a few somersaults than before, but in terms of business, it is increasingly eager for quick success and irresponsible.

Those children's toys that are full of quality problems, those foods full of chemical additives, those vegetables and vegetables with metal contamination, etc., are all great problems that we will face now and in the future.

It is precisely because there are too many unscrupulous companies and manufacturers, so the pearls in the mud are especially precious, so that whenever such companies and manufacturers appear, people will involuntarily maintain them, instead of the previous ones. The same year, because of poverty and their own quality, etc., they unconsciously help bad money drive out good money.

The Fairy Company is very worthy of the users in China. Many analysts have said that the discounted price of DreamPad and DreamStars is 20% off, and the price of the application store is 20 to 30% off. The Fairy Company basically only has a gross profit margin of 8%- Between 13%, how can it be compared to other people’s Apple, which directly starts at 58%?

In today's Xiaoyao Mall, a normal mistake that is not subjective desire can be positively faced, and take the initiative to assume its due responsibilities. How can such a company not support it fiercely?

Is it necessary to drive these good companies to death, and then live a life of enjoying inferior products all day long?

Of course not!

So you have to act!

Under the spread and drive of this concept, the total number of IP visits on the 26th of Xiaoyao Mall has directly exceeded 300 million, which is basically more than 80% of the number of people participating in online shopping now.

Although these people may not be able to buy things, and even many people just come to see the announcement on the homepage, but it is undeniable that Xiaoyao Mall has already put a number in their hearts, and the next time they need something to buy , Will remember, come and take a look.

This is the ultimate utility of advertising!

In fact, everyone has misunderstood the function of advertising. Advertising is not to ask others to buy your things. It is only inferior. The real good advertising effect is to leave a good impression in people’s minds, in you and your friends around you. In my circle, I would think of or recommend this product unconsciously.

This time, Xiaoyao Mall’s advertising expenses ~www.readwn.com~ were spent on guiding the wind.

Including positive images such as "cannot let good people suffer", "the most conscientious", "the most responsible", etc. Through this public relations performance, Xiaoyao Mall has been vaguely shaped from an online shopping mall that has just started business. It has become the best and most responsible website in the entire online shopping mall.

Not to mention what the strength is the best, but the realm alone is higher.

And this kind of thinking in terms of impressions is difficult to change once it is formed. It is much more powerful than anything rich, powerful, novel, or something!

Qin Yibin is very satisfied with the continuous push to work in this direction, and Xiao Qi also appreciates it very much.

Not only because of his means of turning the crisis into vitality, but also because Yu Shanshan has confirmed that it was indeed the mistake of the whole group that caused the mispricing incident, not Qin Yibin's deliberate planning.

In such a short period of time as the crisis occurred, he could respond to such an opportunity. Qin Yibin is indeed a talent! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)