Age of Dreams

On January 20th, the Android Alliance has already released two of its own smartphones. Although they did not officially release and distribute them until February 1, they opened the pre-sale system as soon as they were released.

Judging from the situation in the past few days, the brand charm of Motorola and Nokia has gradually begun to appear. In 6 days, A1600 received 6.5 million purchases and N80 received 8.8 million purchases, which is really shocking. To the world’s electronic mobile phone manufacturers.

Although the pre-sales of A1600 and N80 are not so exaggerated compared to DreamStars, but I believe that by the day when the official release on February 1st, at least the pre-sale quantity of 10 million units can be reached.

The key point is that the sales of Nokia and Motorola do not rely on pre-sales on the Internet at all. They rely more on tens of thousands of stores around the world and a greater number of private operators. As long as the mobile phones are shipped to various counters, the cumulative After a few months, the number of their mobile phone sales must be higher than 10 million, and it is not difficult to reach 100 million.

no way.

There is too much demand for mobile phones in the world, and there are too many requirements for mobile phones. There are high-end, mid-range, low-end, camera-oriented, game-playing, and network-oriented. The fastest...Wait, in Xiao Qi's impression, no one has dared to cover such a full product chain in the era of smartphones except for the giant Samsung.

A total of dozens of large and small smartphones are launched, which is also an important reason why Samsung can occupy the market.

Speaking of Samsung is particularly greedy. Except for the lowest-end models below 500 yuan, all other price points. You can find suitable Samsung models.

The current Samsung is not the same Samsung as the Big Mac in the future.

But now Motorola and Nokia are the kings of the full product chain coverage in the feature phone era, and they are a step further than Samsung. Even mobile phones below 500 yuan have their models.

Moreover, even in 2013, smart phones surpassed feature phones in sales for the first time, among the 1.8 billion overall sales of mobile phones. Feature phones have sold more than 800 million units!

Although most of these phones are sold in poor countries, it is also conceivable that feature phones are necessary for their existence.

Therefore, when this smart phone is just beginning to be used, and DreamStars produces less than 20 million units a month at best, it is of course far from being able to meet everyone's needs, and Nokia and Motorola cannot be blamed for grabbing the market.

Xiao Qi didn't mean to be afraid or worried about this.

Good things are good things, and the height of DreamStars. A1600 and N80 will never do it.

Even if the A1600 and N80 can occupy the low-end market, in the high-end market, they are not even qualified to be on par with DreamStars.

And what is the most profitable to be a commodity in an industry?

Of course the most profitable products are the most high-end products!

The same is a silk scarf. The ordinary silk scarf in China only sells for 5 yuan, which may not be able to sell; Burberry and Hermès silk scarves 2000-3000. He was also rushed to ask for it.

This is the function of fame, this is the effect of brand.

If the former Nokia and Motorola were the overlords of such super-famous names, now, as long as the eyes are not blind, everyone knows what a good smartphone is. What is called grade.

Regardless of the public opinion and media speculation outside, DreamStars and DreamStars are still the top choices of fashion and business people.

at this point. It can be seen from each sale with DreamStars. For example, the two DreamStars sales on January 14th and 24th were 4 million units. The total time for the two releases was only 10 minutes. Fans who do it a little later, don't have any chance to get it.

Several consulting companies hired by Xiao Qi have come to the conclusion through a lot of research. According to this popularity, even if it reaches the ideal value Xiao Qi hopes, the monthly output of 12 million units should be at least within a year. There is no sales problem, and consumers will definitely buy it.

But Xiao Qi is more optimistic than them. DreamStars uses Samsung’s as a prototype, and adds some features of classic models, as well as several practical functions. In 2008, it should be at least two years. Will not be outdated.

Although there are still a lot of new technologies in Apple Labs, if Gang Leader Joe doesn't want to lose both sides, he will certainly promote and replace them slowly, and it is impossible to bring them out all at once.

Because of course, it can suppress DreamStars, but the accumulated technology is all used up at once. What should Apple do afterwards?

It is impossible for a smart person to do this. The only possibility is to slowly introduce a technology and slowly update it, so as to ensure the maximum profit of the product-look at the Microsoft series, and how long has it been used ? There is also the most classic XP series, which has been used for more than ten years! How much money did you make for Microsoft?

However, although DreamStars can be updated at least once every two years, it does not mean that Xiao Qi is only relying on DreamStars to eat.

In fact, Xiao Qi had already planned that DreamPad2 will be launched on the market around August this year, and it should be launched in May next year at the latest...So each of the three products will be on sale on a rolling basis and will not be given. People with old feelings, on the contrary, constantly bring surprises and give people fresh and new feelings.

A well-known survey result in the previous life in China.

Most of the buying groups belong to the middle and low-end classes of society. They would rather save a few months of money, or borrow money to buy, as a symbol of their own fashion and wealth.

The high-end white-collar workers and wealthy people in China generally use Samsung and other models. Although they are not so dazzling and fashionable, they are very modest and emphasize the performance of the fuselage. Instead, they are welcomed by the wealthy.

Since Xiao Qi released DreamStars, he has also focused on investigating the ideas of the user class, always considering what real users need.

The engineers of the Fairy Lab receive the latest fashion information from the consulting company every week to carry out various targeted research and development.

Xiao Qi knows what will be popular in the future, but this has a time limit. If you can't train your own laboratory engineers and let them develop mobile phone functions and instructions according to actual needs, then the fairy company will be one at most, brilliant After a few years of dazzling, it quickly fell.

Therefore, even if a lot of costs are spent now, such as purchasing information, configuring laboratory hardware and software, recruiting better engineers, etc., Xiao Qi must do it.

The topic comes back to the most important thing recently-output!

From the first day DreamStars started production, Guo Taiming has never left the Red Sea Second Plant in Rongcheng.

His success not only represents glory, but also represents a kind of crisis.

If the Red Sea factory becomes dependent on it, it will gradually become a vassal of Apple and lose its autonomy.

If DreamStars succeeds, then the Red Sea Factory will become a two-legged walker, and jointly build DreamStars and let them restrict each other and honor each other, so that the Red Sea Factory will be a source of success between the two giants, far more than just one giant. The control is much better.

As a result, Guo Taiming tried his best to produce DreamStars from the beginning. The most advanced and strict management system of the Red Sea Factory has been rooted in the Red Sea No. 2 Factory in Rongcheng from the beginning. This is why the yield rate of DreamStars has reached so quickly. 80% of the important reasons.

Up to now, 40 days after the start of construction, the yield rate of DreamStars has steadily increased to ~www.readwn.com~ by the end of February, the yield rate can reach the excellent standard of 98%.

At this time, Li Xiaochao’s celebrity electronics did not show any weakness. Li Chaoren still has many capable people. Under the influence of strict management systems and incentive policies, the yield rate of celebrity electronics has also increased from an appalling 60% to 85%. In fact, Xu Weihong called to praise him personally.

It is estimated that from February, the output of DreamStars will be stable to 9 million units, and then the sales of DreamStars can be changed to twice a month.

If the market responds well and is not overwhelmed by the limelight of N80 and A1600, then further expansion is inevitable, and it can even further compete for market share of high-end smartphones.

The expansion of DreamStars mobile phones is completely different from the expansion of DreamPad, so there is no need to be careful at all.

Tablets are just for playing, but mobile phones are a necessity in people's daily life. How many productions can be done! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)