Age of Dreams

"What's so good, you guy!" Shen Wuyan punched Xiao Qi in the chest, ""Hua Guo on the Bite of the Tongue II" is the most famous sign of our Xiaoniao.com, now it has dropped its ratings, no I know how many people are ridiculing! Especially those video sites, and the people behind them, are fanning the flames, saying like our Xiaoniao.com will be depleted from now on, it's damned!"

"The average viewership rate of the Spring Festival special issue is 48%, and the viewership rate of the usual episode is 38%. This result can be regarded as exhaustion. Then I really don't know what other programs are available in the world... Is the Spring Festival Gala?" Xiao Qi was helpless. She spread her hands out: "Xiao Wu'er, other people's nonsense, if you care about it, then you will lose!"

Shen Wuyan waved his hand, "How could I care about their words? But the media's propaganda ability is very powerful. They belittle Xiaoniao.com so that they can take the opportunity to take the lead. Recent monitoring data shows that their major websites User IP has increased a lot."

"We are making progress, and others are making progress. This is normal!" Xiao Qi said sternly, "As a leader, what you need to consider is not the chasers behind, but how to move forward and treat them all. Leave behind! This is the queen's domineering!"

After the last time reported by Time Magazine, Shen Wuyan became the "Her Majesty" of the video website industry, with countless fans.

Some time ago, after Huangfucai asked her to open a certified user of Weibo, Shen Wuyan had 1.5 million fans in one go, which is definitely the top three in the non-star lineup. This shows how high her popularity is.

Shen Wuyan didn't care about this, but he also used Weibo as a promotional tool for Xiaoniao.com. Two employees were specially sent to handle Weibo affairs. From time to time, some revelations and photos appeared, which won her a lot of extra points.

After a pause, Xiao Qi said with a smile: "What's more, our Xiaoniao.com has steadily entered the mature harvesting stage, and now it has gradually begun to make profits, but they are only in the stage of burning money... For example, Youku, they Bought "Pong Lock Bead Curtain". How much money did you lose? Not to mention that if they want to catch up with the scale of Xiaoniao.com, they need to invest in bandwidth and servers... From a normal point of view, it is not at all may!"

Speaking of Xiaoniao.com's beginning to make a profit, the corner of Shen Wu's cigarette tipped slightly, showing a proud smile.

No matter how high the bandwidth and server price of Xiaoniao.com is, no matter how high the cost of each filming crew of Xiaoniao.com, or how high the cost of buying copyright on Xiaoniao.com. In fact, after entering 2008, that is, one year after the broadcast, Xiaoniao.com's financial statement in January has been released, with a slight profit of 8.32 million yuan.

Don't think that this number is very small, in Xiaoniao.com. It is already very difficult.

In particular, you have to consider that the monthly bandwidth and server costs of Xiaoniao.com have risen to a full 520 million, which is already higher than that. It has become the world's number one money-burning video operating website-this is still The whole Huaguodiantong gave a 20% discount. Otherwise, it will scare people to death.

This is why Xiao Qi said that other video sites have no hope of catching up. How many companies in the world can afford to spend 650 million a month in bandwidth server costs?

Although Xiaoniao.com has made a lot of profit in the paid advertisements of the website, the main profit point is their variety shows and documentary programs.

Although "A Bite of China II" is not as powerful as the first season, plus Arowana's 200 million yuan naming fee, it is conservatively estimated that it has a total revenue of 950 million yuan.

The second season of "The Voice of China" has Wahaha's 100 million naming fee and strong advertising revenue. The net profit so far is about 500 million. In addition to the second period of the summer’s national tour of students, 1 billion is also okay. look forward to.

"If You Are the One", with its more aggressive advertising revenue, has increased to 9 million in revenue per episode. With a frequency of two episodes a week, it also earns almost 900 million in a year.

The total income of the 40 episodes of "Frontier Travel" of "A Faraway Home" is expected to be around 500 million yuan; and the total revenue of "Living Away" has exceeded 600 million.

"The China Talent Show" was bought by Dragon TV with 6 million episodes plus 30% of the advertising share. Although it has only just begun to be broadcast, according to the various laws of the previous life, Xiao Qi calculated that it can almost give Xiaoniao a net. The revenue of 800 million yuan is almost the same as Xiaoniao.com's own estimate-in addition, if it can sell foreign copyrights, it can definitely exceed 1 billion.

These are not even counted as the first season of "The Bite of China", the first season of "The Voice of China", "Yangtze River" and "Yellow River" and other similarly profitable programs, there are already 5.6 billion programs. The net profit income is much higher than last year's 5 billion income.

Of course, with the continuous increase of various costs this year, in fact, Xiaoniao.com has been calculated in one year. In 2008, it should still be a loss. After all, the super-burning model of more than 1 billion yuan a month is not the current one. The means of profit can cover.

The 8.32 million micro-profits in January were naturally based on the 8-episode "China on the Bite of the Tongue II" Spring Festival special issue. These 8 episodes alone have brought 200 million yuan in revenue to Xiaoniao.com, which is enough to smooth out a lot of it. expenditure.

For Xiaoniao.com to truly embark on the path of self-financing, it needs more lively programs, more excellent documentaries, more Xiaoniao TV users, etc., and it can even be like those video sites in later generations. , Make money directly by making TV series by yourself.

At present, the most realistic thing is to add a few more variety shows like "If You Are the One" and "The Voice of China".

Therefore, Shen Wuyan is also working hard for this. The focus of his recent busy schedule is to plan various projects for the new year, especially variety shows.

"Speaking of the new show, how is your "China Talent Show"?" Xiao Qi asked her.

"The China Talent Show" started before the Spring Festival at the end of January, and now it has broadcast at least 3 episodes. There should be a reference standard for the results.

The “Hua Guo’s Talent Show” in the previous life was not as popular as “The Voice of China”, and its ratings were not as good as that of “If You Are the One”, but it seems to Xiao Qi that this is very similar to the operation of Dragon TV. The big relationship is that they are not as good as the original version in their planning and control of the links. They have not learned the essence of the most peak "British Got Talent" and "America's Got Talent".

Therefore, when planning, Xiao Qi deliberately pointed out a lot of possible mistakes. On the basis of maintaining the original flavor, he actively added the human feelings of the Chinese society to his own taste. If Xiaoniao.com broadcasts it according to Xiao Qi’s expectations, Then success is a breeze.

"Very good!" Shen Wuyan looked satisfied, "The average ratings of the first five issues were 22%, and the ratings of the latest issue were 28%. The first issue is higher than the first! Dragon TV is worthy of being one of the largest in China. One of the satellite TVs is willing to spend money on marketing and promotion. It is estimated that it will reach 35%. It will be a matter of time to catch up with "If You Are the One"."

Now "If You Are the One" is still the number one variety show in the country. The highest instant ratings have exceeded 60%. Thanks to the spring breeze of the Spring Festival, the average ratings have also risen by 2 percentage points to 38%, which provokes Xiangshui. Satellite TV's a few ace shows coveted, but helpless.

Although the various social topics raised by "If You Are the One" are very controversial, it is undeniable that it has unexpected charm in attracting young men and women. This is why L'Oréal's naming fee has increased to a full 200 million this year. s reason!

However, "If You Are the One" is a weekly program, which is different from the "China Talent Show", which has been bombarded for several months. It cares more about stability than sudden popularity. The kind that won't work in one or two years.

Therefore, it is not surprising that when "China Talent Show" became popular, the ratings surpassed "If You Are the One".

Unlike the previous life, the audition stage of "China’s Got Talent" is played twice a week, until the latter promotion tournament is played once a week. This has the meaning of attracting audiences in the front and also in the first stage. In the first season, try to reduce the water injection to make the whole show more compact.

The appetites and preferences of Chinese people are the same in past and present lives. Watching ordinary people who are just in life~www.readwn.com~ After showing off their various stunts after appearing on the "China Talent Show" , Listening to all kinds of touching stories, everyone can't help but substituting them, even if there are powerful Spring Festival programs such as the Spring Festival Gala, "The Bite of China II" and so on, it can't hide its light.

"That's good." Xiao Qi said slightly: "The vitality of this show is very tenacious, and it will be more popular than "The Good Voice of China" in a place like foreign countries where you like to show yourself. So the subtitled version must be translated. It has to be beautiful so that foreigners will come to buy it."

"Don't worry, I've targeted them a long time ago!" Shen Wuyan pursed his lips and smiled, "In fact, the man named Simon Cowell in the UK has already called to talk about copyright. But. He didn't give much money, only 3 million US dollars for three years, and I ignored him."

"British Got Talent", the originator of the Got Talent Show, was founded by Simon Cowell. Unfortunately, Xiao Qi grabbed the ideas and steps of the Got Talent Show to the world in 2006, which made him almost eat it last year. A lawsuit.

Unexpectedly, he still didn't give up. It seems that this guy's pop sensitivity is still very sensitive. (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)