Age of Dreams

Entering mid-March, the battle for smart phones has become more intense.

People seem to have never bought a mobile phone before. DreamStars, Galaxy S2, S1, A1600, N80, and this series of smart phones have all ushered in a hot sales period.

In addition to the most popular DreamStars and pre-sales that are sold out, the Galaxy S2, S1, A1600, and N80 are also very popular. When the supply is guaranteed, the same is true. full.

Among them, A1600 and N80 have been officially released on February 1, and their cumulative shipments have exceeded 160 million. Although they are not as good as the sales of feature phones, in this market with unlimited development potential, basically Already have a firm foothold.

Not to mention Samsung. The Galaxy S2 was used by Li Jianxi to wash away the previous shame. It has beautiful appearance, excellent performance and reasonable price. Galaxy S2 shipments reached 5 million units. S1, the king of price cuts with the most abundant parts, and more It has reached 12 million units, robbing the Android Alliance's share severely.

The leader of Qiao, who looked down on Samsung, said something rare, "Samsung finally came in handy", but such "praise" made Li Jianxi feel irritated.

Stimulated by the booming sales, the giants of the Android Alliance have doubled their confidence and announced that they will actively develop more smart models. In addition to their investment in the Android store, the three giants have joined forces with Sony Ericsson. Announced that a total of 20 billion US dollars will be injected into the Android store within a year to help the Android store develop smoothly, so that smartphone users can get a better experience of smart games and programs.

Industry people who know the inside story. This can only be a smile.

The Android store is not yet profitable, or even in huge losses, just to attract more APP developers, so it is so high-profile.

10 billion US dollars still need to be injected within one year. The three companies, Fairy, Apple, and Samsung, invest almost 2.5 billion in cloud computing and cloud storage centers every month. It's three times that of the Android store!

Of course, you can say that the 2.5 billion US dollars are earned. The three companies did not make any money, but if you have the ability to make so much money and spend it?

On the one hand, he has invested a huge amount of money, on the other hand, he is basically self-sufficient. The difference between the two is judgeable. This also fully illustrates the significance of being one step ahead.

In addition to the aggressive Sony Ericsson and the four giants of the Android Alliance, they also saw the broad market in the future from the grand occasion, so they are now starting to develop their own application store at the expense of the future, vowing to be on the mobile application in the future. , Divide a large piece of cake.

None of them are idiots. Know what the free Android system means for the entire smartphone.

Once the Android system has become the climate, no matter how tyrannical the Fairy, Apple and Samsung are, they will only rely on the power of the three companies to fight against the encirclement and suppression of dozens or even hundreds of large and small companies.

With so many allies, the development of the Android store must be very good, and the worst can be tied.

Now what the Android Alliance has to do is to persevere, and must bite the bullet for development, and strive to do well beyond the Android system and Android phones. You must also endure the continuous success and suppression of the alliance. After most people have entered the free mode, they will have the power to fight back!

It is also because of this recognition that the Android League's camp is so strong, and Sony Ericsson has not lost confidence because of a temporary defeat.

Compared with the Android Alliance, the biggest task of the Alliance now is to rapidly expand its production capacity. Try to compete with the Android Alliance for the market.

Especially for Apple and Fairy Company, the expansion of production capacity has reached the point of urgency.

If DreamStars and DreamStars have sufficient products to sell, at least the sales of the two can be doubled, and it is not difficult to double the sales.

After all, the eyes of the masses are discerning. Of all the smart phones, they all know which is the best.

It’s just that many people missed it because they couldn’t grab DreamStars and the money in their wallets, or because they didn’t have enough money in their wallets. But if these two phones are on the counter, they can’t guarantee whether they can withstand the temptation—anyway The credit card system in Europe and the United States is still perfect.

Sure enough, in mid-March, Apple’s Qiao gang announced in a high-profile manner that the capacity of the Winter Hall in China will be expanded. The initial estimate is to add 2 million units per month. The entire project is expected to be completed in two months. .

As soon as this news came out, everyone was in an uproar.

Apple's foundry plant in Daoyin City, Shuchuan has already started construction. According to the plan, mass production will start in August at the latest, and the monthly production capacity will reach 8 million units in September.

But I didn't expect that Apple could not even wait for half a year, and it was about to expand production capacity on the basis of the existing factory in Winter Hall.

Calculating this way, until the peak production period, Apple will be able to ship 18 million units every month, more than double the current number!

At first glance, the amount of production per month is so large that Apple will be under great pressure, but in reality it is not.

Because a mature electronics company should have a part of its own electronic products in order to cope with various situations, such as repairs, replacements, activities, etc., even when the electronic products are out of the market, they should maintain some of them. Remaining inventory.

And this normal inventory should be around 20%, and the final de-listed inventory can also be kept at around 5%.

But what is the situation now?

Apple, like the Fairy Company, is basically infinitely close to zero inventory!

Except for 20% of the inventory, Apple ships 14.4 million units a month. This quantity is scattered among smartphone users all over the world, which is nothing at all. According to this development trend, the demand for smartphones in one year is at least 800 million units up and down! Apple, one of the leading players, occupies more than 170 million sales, which is not a problem at all!

Fairy’s company is similar to Apple’s, and even earlier. As early as late February, it was reported that Li Xiaochao’s star electronics had merged several medium and large-scale foundries to expand DreamStars’ 30 million production capacity.

In addition, the two major production bases of the Fairy Company have the ultimate capacity of producing 10.5 million DreamStars every month. It was just that they were caught off guard in order to fight the Android Alliance, so they started work ahead of schedule, resulting in unable to reach the maximum capacity.

Now more than two months have passed since production, and the proficiency and cooperation of the workers have been fully trained. For example, during the pre-sale on March 15th, 6 million units were sold. This is a great signal. , Which proves that starting from April, DreamStars should start working hard!

DreamStars may not be more popular, but it is definitely a product of the same grade. According to the inventory theory, the annual sales volume of more than 120 million units is definitely easy to achieve.

The successive expansion of DreamStars and DreamStars is simply to meet the needs of fans, but in a far-reaching sense, did the two companies use the expansion of production capacity to combat the enemy and seize and consolidate their position in the high-end market?

With their annual sales of 300 million units, the high-end market for smartphones is basically saturated, and it is difficult for the Android Alliance's mobile phones to enter the market for a while.

Compared to the high-profile dynamics of the Android Alliance and, Microsoft and He did not rest.

On March 15th, it was announced that two more giant smartphone factories would be built in Nanwan and Winter Hall. The total annual production capacity is expected to reach an unprecedented 300 million units.

Microsoft also announced at the same time that Microsoft will invest 20 billion U.S. dollars to build a Microsoft Store to provide smart APP application support for users who are about to buy smartphones and Microsoft tablets.

Okay!

All the excitement has gone to ~www.readwn.com~ Microsoft is indeed a veteran giant, and relying on a mobile phone manufacturer, it wants to fight against the two camps.

For a while, I don't know how many people are laughing at Microsoft's inattention.

But only Xiao Qi knows how fierce the market development force was in the early development of the smart electronics era in the past, people are basically the third place in smart electronics, second only to Apple and Samsung.

The power of Microsoft is even more terrifying. I don’t know how many millions of loyal users have been cultivated by other people’s systems. Once this system is transferred to smart electronic devices, the habitual stickiness it brings will bring them a large number of users-past lives. When Nokia's smartphones first started using the system, didn't they have millions of users who supported it?

The strength of the two is added together, and the power and effect produced are by no means one plus one to describe.

The Android Alliance, Samsung, and Apple, if they don’t pay attention to it, they will probably cry last! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)